Testimonials
What is Manychat? Uses, Available Channels, and Pricing
Automating conversations is no longer reserved for large companies. Today, any business that receives messages through Instagram, WhatsApp, Facebook, or even TikTok can use tools like Manychat to answer frequently asked questions, capture leads, send resources, start sales funnels, or hand over conversations to a team member when necessary. The idea is simple: if many
Do you really need a CRM? Mailrelay could be it
Is it mandatory to have a CRM for your business? When is it worth it and when can it be a useless expense? Like any tool for your business, it all depends on how much you get out of it. If it offers utility, it makes sense; if it only represents an expense, it does
Best Content Marketing Examples for Your Strategy
Do you feel like your brand is throwing messages into the void and nobody responds? Content marketing is the answer to that silence. Instead of chasing your customers with interrupting advertising, the goal is to attract them with information that genuinely interests them. It is not about selling for the sake of selling, but about
How to improve the deliverability of confirmation emails
The confirmation email is usually the first email your contacts receive. What is more, it is the email with which they finalize the subscription process; normally, if they don’t click on the link included in this email, their subscription remains incomplete and you will not be able to send them more emails. This is precisely
Boost your stats, exceed a 25% open rate
Does the open rate of your email campaigns stay between 12% and 18%? A more creative subject line can certainly help, but it is a strategy that has some limits. Not everything is solved with good words, right? Currently, the open rate remains a critical metric in email marketing statistics. Although you must keep in
The future of consumption: adapting to an era of uncertainty
Recent global crises, including the COVID-19 pandemic, the war in Ukraine, and the environmental crisis, have transformed people’s lives and generated a significant shift in consumer psychology. These crises have destabilized economies, altered daily routines, and reconfigured personal priorities. The COVID-19 pandemic, in particular, has been a catalyst for massive changes in consumption habits. There
The Art of War in Marketing: Competitive Strategies
In the marketing world, competition is as old as commerce itself. However, the tactics and strategies to stand out in this field have evolved over the years. An unexpected source of inspiration for modern marketers comes from the ancient Chinese military treatise, “The Art of War” by Sun Tzu. Written in the 5th century BC,
Email Clients: Which one to choose? The best ones separated by platforms
Email remains a widely used communication medium for companies and individuals, whether to receive quotes, stay in touch with clients, or receive the latest offers from a newsletter. Deciding which is the best email client is difficult, as you will work with a service based on the use you want to give the application. But,
How to change negative perceptions about your brand
The possibility of changing perceptions about your brand is everything. It is not just what you sell, but how you get people to change their minds and feel something positive towards your brand. This ability to change perceptions can mean the difference between a customer who chooses you for life and one who completely ignores
What is the best time of the day to send newsletters?
In the realm of email marketing, timing is a crucial factor that can determine the success or failure of your newsletter campaigns. Choosing the right time to send an email not only increases the likelihood of it being opened and read, but also maximizes the recipient’s engagement with the offered content This is because user
Words that win: stylistic devices to strengthen your marketing
In the marketing world, how we communicate our messages is just as important as their content. Writing style can mean the difference between a message getting lost in the crowd and one that truly captures the audience’s attention. Literary and rhetorical devices not only embellish language, but also boost the effectiveness of communication. They also
Scarce Attention, Maximum Impact: Standing Out in a Sea of Information
We currently live in a world where the amount of available information grows exponentially every day. While this could be wonderful, it has had some unpredictable consequences, including fierce competition for attention. Attention has become one of the scarcest and most valuable resources available. This phenomenon, known as the Attention Economy, redefines how brands and
What are Product Promotions and How to Use Them to Boost Sales The power of email marketing
Product promotions are strategic actions designed to boost sales over a specific period through special offers, discounts, or additional benefits that capture the interest of potential customers. In the context of email marketing, these promotions usually include emails with limited-time offers, exclusive coupons, or specific incentives to encourage immediate purchase. For example, an online store
The Secret Formulas to Grow Your List: Forms and Landing Pages
The subscriber list is the foundation of any email marketing campaign. After all, without a list, there can be no email marketing campaign. Plus, logic tells us that the bigger the list, the more opportunities it will generate. It’s a simple calculation: if I can make one sale with ten contacts, I can make two
How to achieve the best email marketing deliverability with Mailrelay
In email marketing, the main thing is for emails to reach the inbox. Deliverability measures how many of your emails reach your subscribers’ inboxes. Worldwide, thousands of companies rely on email to talk to their customers. However, approximately 20% of sent emails may never reach the inbox due to spam filters and sender reputation issues.
What is a sales CRM and how to choose the best one?
A CRM is software dedicated to managing client relationships with the company, specifically at a commercial level. It helps manage these relationships throughout the sales process. How does it do it? By centralizing all information regarding the following in a single place: This way, all client information, their history, and progress in the sales cycle
What are business models? Discover the most important ones
Briefly, the business model is the way the company generates value and in exchange for this, profits. As you can imagine the possibilities are very wide and diverse. So we are going to see some business models, and the steps to establish it. These are somewhat theoretical concepts that, on the other hand, translate to
How to sell on WhatsApp?
WhatsApp has become one of the strongest communication channels, especially due to its volume of users, with more than 2 billion active users worldwide. This, combined with a message open rate of around 98%, makes it a very interesting communication channel. Selling on WhatsApp is therefore a possibility. In this article, we are going to