Author: Daniel Bocardo

It is always good to have digital marketing strategies that include a plan B to face possible moments of crisis; due to external circumstances affecting your business, such as an economic recession in the country; or due to internal factors, such as a crisis that could affect your online reputation. Whatever the case, the important […]

Sending and publishing press releases is a widely applied practice for companies that want to make a special announcement of any news they consider relevant, such as an improvement of their services, a new product, infrastructure improvements, ETC. Traditionally this was done through print or other media such as radio or television. But for several […]

Investing in marketing is something every entrepreneur should do periodically. In fact, only those who do that get the best results from their strategies, regardless of their industry. To keep growing, you’ll have to reinvest some of the resources to further optimize your strategy or apply new techniques such as link building or targeted email marketing […]

Socially responsible marketing has been a trend, and so we hope it will be one of the trends we will see over the next year. The reason is obvious; customers demand that their favorite brands engage in some way with social causes that are important to them. When we talk about socially responsible communication or […]

The last quarter of the year is the time to take stock, analyze how the previous months went, see what remains to be done, and plan the way to reach the pending goals. All companies go through the same scenario, but not all end the year as planned. Only those who have established a trusting […]

You have certainly had to convince your boss about the importance of investing in something. If you are a freelancer, you have probably come across clients who don’t want to invest money in a new project. We all had to face this problem; we spend weeks working on a new idea, but in the end, […]

If you want to create a commercial website, the concept of “conversion” will be one of the top priorities of your business strategy. To convert visitors into customers, you will need more than a beautifully designed website. You will have to spend money on paid ads to attract visitors, but you’ll also need to work […]

There are strategies like email marketing or social ads that will give an essential boost to the visibility of our brand on the internet. However, we will have to understand how to manage all the information we are collecting, which means learning how to store all this data  on our servers. Until recently, conflicting legislations […]

When I started to learn about SEO and to work as a digital freelancer, nobody told me everything I would have to learn (or at what rate), or what I would have to face to live from my own online business.

Talking about marketing trends is a delicate subject because practically every week, we see something new on social media that makes us question aspects that, for a while were an effective technique for obtaining visibility and, above all, more customers.