How to run a more efficient marketing department?

Sonia Duro Limia

Nowadays, customers can find any information they want about a company on the Internet or Social Media. Therefore, having an efficient marketing department that offers everything that customers need essential for the company’s communication to work. From the design or architecture of your website, the content, or the choice of social media platforms, everything should […]

What is Employer Branding? everything you should know

Sonia Duro Limia

Employer Branding is a concept that is increasingly present in the business world. Companies need to retain and capture talented people to maintain a high level of productivity and efficiency to reach their goals. Here, the human resources department has a lot to say, but every person that works with you should be responsible for […]

12 Essential Digital Marketing Strategies for SME

Sonia Duro Limia

The digital transformation and digitization of communications have made Digital Marketing for SMEs essential to business success. The globalization and exodus of customers to social media forces any company, online or not, to be present in this environment that has long ceased to belong to new technologies. This way of doing business is the reality […]