10 marketing actions that will mitigate the adverse effects of a crisis

Teresa Alba

Crises arise when you least expect to face any problem. These situations can rarely be predicted, as well as their effects. However, there is something that can condition the severity of the consequences; the actions that each company implements in response to any adversity. Ideally, these actions should be included in a risk plan and […]

The future of virtual influencers and their potential for brands

Teresa Alba

As technology advances, the chances of improving the effectiveness of digital marketing strategies increase. It has already happened with the emergence of email marketing software, social network managers, CMS, bots. And now, it looks like it will happen again with the birth of virtual influencers. This role is not played only by celebrities, but by […]

Headers: How to show them in your emails and avoid problems

Teresa Alba

Many people believe that creating a newsletter is just about writing a simple message or choosing a beautiful image and send it to a list of emails. However, you will need to consider many other aspects before you can send a newsletter. On more than one occasion (maybe this has happened to you too), I […]

How to create an eye-catching newsletter with the new Mailrelay editor

Teresa Alba

Have you ever tried to create a newsletter? If it is the first time you are visiting our blog, we would like to show you our new HTML editor. If you are already working with our email marketing software, this article is also for you, as we will show you the features, we are adding […]

Taking advantage of a list of emails with less than 100 subscribers

Teresa Alba

One of the first challenges to be faced when it comes to working with email marketing is to apply good techniques to capture leads and create a community of loyal subscribers. That is why many people prefer to buy a database with millions of emails or download an email list for free; but is this […]

What are the main qualities you should look for in an email marketing expert?

Teresa Alba

If you want to create a successful digital marketing strategy, you will have to plan all the steps you will follow and take different aspects into account. When it comes to attracting customers and building confidence, a clear strategy will make all the difference. And nowadays it is not enough to have a presence on […]

Design Programs Similar to Photoshop: The Value of Visual Content

Teresa Alba

Certainly more than once you wanted to include an image in your online content, but you didn’t find exactly the photo you were looking for. This situation can occur in different scenarios, either when  we want to post new content on our social networks, on our website or in the newsletter we send periodically. For […]

7 Actions you should not ignore in your digital communication strategy

Teresa Alba

All companies that are present on the Internet, either through a store or through communities on social media need to work with a digital communication strategy to reach their goals. There are so many strategies and actions that we can implement through the different channels that the Internet offers, that determining the way we communicate […]

How to use testimonials in your emails to generate more sales

Teresa Alba

One of the most valued features in email marketing is the fact that we can promote two-way communication. That means that you can receive feedback from your users, with relevant information about your business in general. Unlike in the offline environment where advertising is displayed indiscriminately without giving us the option to respond or stop […]

Community Manager: Definition and role in Email Marketing

Teresa Alba

Although community managers have gained a lot of space in recent years, there are still many doubts about the role of this professional. Some don’t know for sure what this profile is or what this person does, and often confuse its functions with those of other digital marketers. And although I don’t consider myself a […]