The first step in any email marketing campaign is to try to get new subscribers, right? This is because, without subscribers, there is no way to send content or attract potential customers to our brand.
A few months ago I wrote in this same space about brand image and all elements that visually define the values of a company. Today, I want you to follow me along this post to dive into another closely related concept; brand recognition.
Visual content is indispensable for creating viral content on the Internet. Infographics are one of the graphical resources that can help you to create more attractive messages, because they summarize the information visually, but also because they are easy to share.
Today, we are able to recognize the brand image of many companies through their logo, even before reading the slogan or any text about these companies. We are so used to getting brand messages, that we have completely internalized these brands. Have you ever wondered how it happens? I call this “magic” branding.
Some people still have the misconception that email marketing or sending a regular newsletter via email, is nothing more than a form of SPAM and totally useless for brands and their customers, so they fail to take advantage of an email marketing software. In fact this is far from true, there are numerous studies demonstrating […]