If you’re anything like me, you hate hearing this so early in the year. But if you didn’t plan your campaigns far in advance, you wouldn’t be much of an email marketer, would you? So I’m sorry, but I have to say it: Christmas is coming. Yes, the festive season is on its way once […]
If I ask how much email marketing helps to your digital marketing strategy, what would you respond to?
Have you seen those newsletters with an emoticon in the subject line? It is very easy to add one for your own campaign, in this post you will see how to do it in just a few steps. In fact, the only thing you need to do is to copy the emoticon you want to […]
Seasonal campaigns are one of the very best tools in your email marketing locker. Their value is unquestionable – seasonal campaigns feel fresh, they tap into your customers’ current mood, you can plan them well in advance, and there’s always plenty of scope for creativity. Even better – your subscribers’ biggest holidays are also their […]
This is a curious article, as many niches will be in and out of fashion with time. Micro niches, by definition represent small Skilled markets that, although in physical shops can be difficult to manage if everything is not calculated correctly, understanding the actual demand, with online trading this type of company can make money, […]
It’s there on every message you send. It takes up valuable screen space in all of your messages. And it’s the one thing your subscribers see every time they read one of your campaigns (along with your logo, maybe). So – are you getting good value from your email signature? There are countless options when […]
Testing your email marketing campaigns is so important. On individual campaigns, it helps you refine your content and get better results. And in the long term, A/B testing can help you identify the types of subject lines and content that your subscribers respond to best. And since your subscriber list is totally unique to your […]
Would you like to find out how to write compelling emails to convince your subscribers to buy from you? Would you like to be able to send a newsletter and start receiving order requests in a few minutes? And increase your sales during the worst months of the year for your business? It would be […]
So far we have not published a post on this on our blog and this segmentation is very important for improving the engagement with your subscribers, perhaps the most important step. When we talk about segmentation by frequency, this means creating subscriber lists based on their preferences regarding the number of campaigns sent to them. […]
Some people still have the misconception that email marketing or sending a regular newsletter via email, is nothing more than a form of SPAM and totally useless for brands and their customers, so they fail to take advantage of an email marketing software. In fact this is far from true, there are numerous studies demonstrating […]
