{"version":"1.0","provider_name":"Mailrelay","provider_url":"https:\/\/mailrelay.com\/en\/","author_name":"Jose Argudo","author_url":"https:\/\/mailrelay.com\/en\/blog\/author\/jose\/","title":"B2B2C: what it is, examples and how to do email marketing in this model","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"fZQ3Dl1viD\"><a href=\"https:\/\/mailrelay.com\/en\/glossary\/b2b2c\/\">B2B2C<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/mailrelay.com\/en\/glossary\/b2b2c\/embed\/#?secret=fZQ3Dl1viD\" width=\"600\" height=\"338\" title=\"&#8220;B2B2C&#8221; &#8212; Mailrelay\" data-secret=\"fZQ3Dl1viD\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/mailrelay.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"What the B2B2C (business to business to consumer) model is, how it differs from B2B and B2C, real examples and how to communicate by email with the partner company and with the end customer.","thumbnail_url":"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/b2b2c-como-funciona.jpg","thumbnail_width":1200,"thumbnail_height":675}