{"id":44650,"date":"2013-03-10T19:52:35","date_gmt":"2013-03-10T19:52:35","guid":{"rendered":"https:\/\/mailrelay.com\/case-study\/tata-motors\/"},"modified":"2024-04-15T07:00:41","modified_gmt":"2024-04-15T07:00:41","slug":"tata-motors","status":"publish","type":"case-study","link":"https:\/\/mailrelay.com\/en\/case-study\/tata-motors\/","title":{"rendered":"Tata Motors"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1304\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/02\/tata-in.png\" alt=\"tata-in\" width=\"950\" height=\"250\" \/><\/p>\n<h3><em>&#8220;We use the SmartHost service offered by <span style=\"color: #3366ff;\">Mail<\/span>relay, to avoid blocking our outgoing connections and we don&#8217;t have any problems, but we also managed to reduce our costs. With Mailrelay, our emails are sent promptly and safely. &#8220;<\/em><\/h3>\n<p><a title=\"Tata\" href=\"https:\/\/mailrelay.com\/downloads\/casos-exito-email-marketing\/mailrelay-caso-exito-tata.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1326\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/05\/unnamed-file.pdf-6.png\" alt=\"pdf\" width=\"25\" height=\"25\" \/><\/a><a href=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/12\/Success-Story-Tata-Motors-EN.pdf\">Download\u00a0Success Story Tata Motors<\/a><\/p>\n<h3>Keywords<\/h3>\n<ul>\n<li>Sending emails via <a href=\"https:\/\/mailrelay.com\/en\/\">SMTP<\/a><\/li>\n<li>Providing a high-capacity service for managing more than 300 accounts<\/li>\n<\/ul>\n<h3>About Tata Motors<\/h3>\n<p>Tata Motors is part of the Tata group, which consists of more than 90 companies from different sectors: telecommunications, \u00a0engineering, energy, etc.<\/p>\n<p>It has a strong presence in more than 80 countries on six continents. During the last fiscal year, 2011-2012, Tata Motors increased its global sales in about 2,500 million dollars and it sold nearly one million vehicles worldwide. These figures position Tata Motors among the most important five automakers worldwide, esafpecially ter the recent acquisition of two global brands such as Jaguar and Land Rover.<\/p>\n<p>Tata Motors contacted <strong><span style=\"color: #3366ff;\">Mail<\/span>relay<\/strong> due to the need to find a SMTP SmartHost service for the management of more than 300 corporate email accounts, without any delay when sending messages, although it should be noted that this type of use is not an isolated case.<\/p>\n<h3>Objectives<\/h3>\n<p>The main task for which we use <strong><span style=\"color: #3366ff;\">Mail<\/span>relay<\/strong> is to provide an SMTP service that can support all email addresses used by Tata Motors without making significant operational changes. The limitations imposed by our former provider meant that our emails could not be delivered correctly to the inbox of our customers.<\/p>\n<p>We use Mailrelay as an SMTP server so that all employees of Tata Motors in Spain can send their emails, unlike the vast majority of the users of this platform who work with the system for creating email campaigns and promotional newsletters.<\/p>\n<p>We started \u00a0to use the SmartHost service offered by <strong><span style=\"color: #3366ff;\">Mail<\/span>relay<\/strong> to avoid blocking our outgoing connections and we don&#8217;t have any problems, but we also managed to reduce our costs.<\/p>\n<h3>Actions taken<\/h3>\n<p>Tata Motors and its more than 300 email accounts were placed in our servers to use our system, as it costs much cheaper than what they would pay for a dedicated server. \u00a0As <strong><span style=\"color: #3366ff;\">Mail<\/span>relay<\/strong> manages its own IPs (as the company is a RIPE member), <strong><span style=\"color: #3366ff;\">Mail<\/span>relay<\/strong> has the competitive advantage of having full control over \u00a0the IPs used by Tata Motors to send their emails and the software can make technical changes, if there are any blocked IPs. \u00a0Ensuring that messages are delivered smoothly and providing fast service, by its highly qualified staff.<\/p>\n<h3>Result<\/h3>\n<p>The security of knowing that our communications are housed in a high technical performance data center and that <strong><span style=\"color: #3366ff;\">Mail<\/span>relay<\/strong> provides fast support, usually in less than an hour, allow us to connect with our customers and suppliers in a really efficiently way.<\/p>\n<p>At the same time, all the security measures available in this service (SSL connections, DKIM key, etc.) allow us to be sure our messages will be sent.<\/p>\n<p>To be honest, I don&#8217;t know which companies can offer this type of email service, but what I am sure of is that working with Mailrelay has been a success and this software easily meets the expectations and needs of our company.<\/p>\n<blockquote><p><em>&#8221; With Mailrelay, our emails are sent correctly and safely.\u00a0Typical problems that occur when working with low cost providers that usually don&#8217;t allow more than 100 emails per hour and limit the number of simultaneous connections, something that doesn&#8217;t cover the needs of Tata Motors. <\/em><\/p>\n<p><em>The poor support service offered by our old provider left much to be desired, it didn&#8217;t help our employees, so sometimes we would have to wait for several days to receive answers to our questions, but all this was solved when we started working with the Mailrelay SmartHost service that provides instant support. &#8220;<\/em><\/p><\/blockquote>\n<p><em>Javier Meca,<\/em><\/p>\n<p><em>Javier Meca, Head of IT department\u00a0 Tata Motors Spain<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;We use the SmartHost service offered by Mailrelay, to avoid blocking our outgoing connections and we don&#8217;t have any problems, but we also managed to reduce our costs. With Mailrelay, our emails are sent promptly and safely. &#8220; Download\u00a0Success Story Tata Motors Keywords Sending emails via SMTP Providing a high-capacity service for managing more than [&hellip;]<\/p>\n","protected":false},"featured_media":11972,"template":"","class_list":["post-44650","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tata Motors - Mailrelay<\/title>\n<meta name=\"description\" content=\"We use the SmartHost service offered by Mailrelay, to avoid blocking our outgoing connections and we don&#039;t have any problems\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailrelay.com\/en\/case-study\/tata-motors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tata Motors - 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