{"id":91835,"date":"2026-09-08T09:48:35","date_gmt":"2026-09-08T09:48:35","guid":{"rendered":"https:\/\/mailrelay.com\/case-study\/elpozo\/"},"modified":"2026-09-08T09:49:38","modified_gmt":"2026-09-08T09:49:38","slug":"elpozo","status":"publish","type":"case-study","link":"https:\/\/mailrelay.com\/en\/case-study\/elpozo\/","title":{"rendered":"ElPozo"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><figure><a href=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/02\/elpozo-grande.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3347\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/02\/elpozo-grande.jpg\" alt=\"\" width=\"950\" height=\"250\"\/><\/a><\/figure><\/h3>\n\n<h3 class=\"wp-block-heading\">\u201cMailrelay allowed us to start sending newsletters on an urgent basis, meeting our deadlines and achieving good deliverability rates.\u201d<\/h3>\n\n<h3 class=\"wp-block-heading\">Key Points<\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Improve the deliverability of your ElPozo Bienstar social media division.<\/li>\n\n\n\n<li>Urgent assistance with setting up senders and mediating with your department. A computer term used to indicate alternatives to using the primary domain.<\/li>\n\n\n\n<li>Optimize and improve your newsletter designs to minimize the risk of them being flagged as spam.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">About ElPozo<\/h3>\n\n<p class=\"wp-block-paragraph\">Elpozo is a multinational food company specializing in sausages, cold cuts, and meat products; it has been one of the local leaders in its sector since the 1950s.<\/p>\n\n<p class=\"wp-block-paragraph\">This is a specific project that was carried out for the social media department of the ElPozo Bienstar line, which focuses on healthy and\/or diet-related products.<\/p>\n\n<h3 class=\"wp-block-heading\">Objectives<\/h3>\n\n<p class=\"p1 wp-block-paragraph\">The main goal was to help the social media team at the Bienstar division<span class=\"Apple-converted-space\"> <\/span>get started on <a href=\"https:\/\/mailrelay.com\/en\/\" target=\"_blank\" rel=\"noopener\">sending out email campaigns<\/a> to their followers and customers as a matter of urgency.<\/p>\n\n<p class=\"p1 wp-block-paragraph\">They also needed to resolve some deliverability issues they were experiencing and configure the sender addresses correctly without compromising their brand image.<\/p>\n\n<h3 class=\"wp-block-heading\">Actions Taken<\/h3>\n\n<p class=\"p1 wp-block-paragraph\">From <span class=\"s1\">Mail<\/span> <span class=\"s2\">relay<\/span> we advise you on how to configure senders and custom statistics links, giving all the necessary information to the Department. IT from the parent company to streamline configurations as much as possible.<\/p>\n\n<p class=\"p1 wp-block-paragraph\">At the same time, we provided them with manuals, documentation, and training on how to use the platform, and we activated all the necessary certifications for them, optimizing the newsletter designs to maximize the deliverability of their communications.<\/p>\n\n<p class=\"p1 wp-block-paragraph\">Finally, we configured a high-reputation sending IP in the ElPozo account&#8217;s sending engine. This helped lower the <em>spam score<\/em>, since I might have been penalized for not being able to do any warm-up due to the urgency of the project.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>\u201cWe would like to thank Mailrelay for the help and guidance they provided in setting up our email senders and configuring the specific DNS settings<\/strong><strong style=\"line-height: 1.5;\">.\u201d<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Social Media Team,<br\/>ElPozo Bienstar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cMailrelay allowed us to start sending newsletters on an urgent basis, meeting our deadlines and achieving good deliverability rates.\u201d Key Points About ElPozo Elpozo is a multinational food company specializing in sausages, cold cuts, and meat products; it has been one of the local leaders in its sector since the 1950s. This is a specific [&hellip;]<\/p>\n","protected":false},"featured_media":49641,"template":"","class_list":["post-91835","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Success Story: ElPozo Alimentaci\u00f3n | Mailrelay<\/title>\n<meta name=\"description\" content=\"Discover how ElPozo Alimentaci\u00f3n optimizes its bulk email marketing campaigns and strengthens its relationship with customers using Mailrelay\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Success Story: ElPozo Alimentaci\u00f3n | Mailrelay\" \/>\n<meta property=\"og:description\" content=\"Discover how ElPozo Alimentaci\u00f3n optimizes its bulk email marketing campaigns and strengthens its relationship with customers using Mailrelay\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailrelay.com\/en\/case-study\/elpozo\/\" \/>\n<meta property=\"og:site_name\" content=\"Mailrelay\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mailrelay\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-08T09:49:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/05\/elpozo-200x200-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@mailrelay\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/case-study\\\/elpozo\\\/\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/case-study\\\/elpozo\\\/\",\"name\":\"Success Story: ElPozo Alimentaci\u00f3n | Mailrelay\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/case-study\\\/elpozo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/case-study\\\/elpozo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailrelay.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/elpozo-200x200-1.jpg\",\"datePublished\":\"2026-09-08T09:48:35+00:00\",\"dateModified\":\"2026-09-08T09:49:38+00:00\",\"description\":\"Discover how ElPozo Alimentaci\u00f3n optimizes its bulk email marketing campaigns and strengthens its relationship with customers using Mailrelay\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/case-study\\\/elpozo\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mailrelay.com\\\/en\\\/case-study\\\/elpozo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/case-study\\\/elpozo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/elpozo-200x200-1.jpg\",\"contentUrl\":\"https:\\\/\\\/mailrelay.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/elpozo-200x200-1.jpg\",\"width\":200,\"height\":200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/case-study\\\/elpozo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ElPozo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/\",\"name\":\"Mailrelay\",\"description\":\"Mailrelay.com - 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This is a specific&hellip;","_links":{"self":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/case-study\/91835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/types\/case-study"}],"version-history":[{"count":1,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/case-study\/91835\/revisions"}],"predecessor-version":[{"id":91836,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/case-study\/91835\/revisions\/91836"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/media\/49641"}],"wp:attachment":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/media?parent=91835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}