{"id":91921,"date":"2026-09-09T02:55:13","date_gmt":"2026-09-09T02:55:13","guid":{"rendered":"https:\/\/mailrelay.com\/case-study\/emociom\/"},"modified":"2026-09-09T02:55:13","modified_gmt":"2026-09-09T02:55:13","slug":"emociom","status":"publish","type":"case-study","link":"https:\/\/mailrelay.com\/en\/case-study\/emociom\/","title":{"rendered":"Emociom"},"content":{"rendered":"<p><a href=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/05\/banner_emociom_2b.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1414\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/05\/banner_emociom_2b.png\" alt=\"Emociom\" width=\"950\" height=\"250\"><\/a><\/p>\n<h3>\u201cThanks to Mailrelay we were able to get certified with Return Path; that certifying body required very thorough requirements in security and shipping.<br \/>\nI wouldn&#8217;t hesitate to recommend Mailrelay\u201d<\/h3>\n<p><a title=\"emociom success story\" href=\"\/downloads\/casos-exito-email-marketing\/mailrelay-caso-exito-emociom.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1326\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/05\/unnamed-file.pdf-48.png\" alt=\"pdf\" width=\"25\" height=\"25\"><\/a> <a title=\"emociom success story\" href=\"\/downloads\/casos-exito-email-marketing\/mailrelay-caso-exito-emociom.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Download the success story in PDF<\/a><\/p>\n<h3>Key Points<\/h3>\n<ul>\n<li>Certification with Return Path<\/li>\n<li>Integration into their system thanks to the API<\/li>\n<li>High deliverability and ROI<\/li>\n<\/ul>\n<h3>About emociom<\/h3>\n<p>It is a leader, in southeastern Spain, in the leisure, dining, and beauty deals website sector, with the ambition to consolidate this position throughout southern Spain in the short term.<\/p>\n<p>With the end customer at the center of attention, emociom.com puts together the best leisure, beauty, and dining deals. Emociom.com is much more than a deals website. Its more than 100,000 Facebook fans, and the more than 150,000 views on its \u201cHappy\u201d videos from Almer\u00eda, C\u00f3rdoba, and Ja\u00e9n, are just one example of how this company leverages sociability, locality, and the virality of its marketing actions to achieve an \u201cengagement\u201d rate well above average.<\/p>\n<h3>Objectives<\/h3>\n<p>Emociom&#8217;s move to <strong><span style=\"color: #3366ff;\">Mail<\/span><span style=\"color: #000000;\">relay<\/span><\/strong> came from the need to use a system external to their mail server, to prevent their newsletter sendings from interfering with their network infrastructure. They also needed a specialized <a href=\"https:\/\/mailrelay.com\/en\/\" target=\"_blank\" rel=\"noopener\">email marketing server<\/a> that offered an advanced API, allowing them to seamlessly connect their management system with subscriber generation, newsletters, and their own scheduled recurring sendings.<\/p>\n<h3>Actions Taken<\/h3>\n<p><strong><span style=\"color: #3366ff;\">Mail<\/span><span style=\"color: #000000;\">relay<\/span><\/strong>&#8216;s development team provided all the support needed for emociom to integrate, using the <strong><span style=\"color: #3366ff;\">Mail<\/span><span style=\"color: #000000;\">relay<\/span><\/strong> API, all the functionalities present in the system&#8217;s own web interface into their internal CRM, as well as to enjoy the sending capabilities and system statistics of the email marketing server. With this, they not only had the ability to send autonomously, they also gather all the information needed to measure the success of their sendings in detail.<\/p>\n<p>At the same time, we contacted Return Path so that emociom could obtain the certification needed for their sendings to pass any filter in the anti-spam systems of major ISPs and servers of any kind.<\/p>\n<h3>Results<\/h3>\n<p>After certification with Return Path and the proper integration of <strong><span style=\"color: #3366ff;\">Mail<\/span><span style=\"color: #000000;\">relay<\/span><\/strong> into their CRM, sending newsletters no longer costs them time or unnecessary resource consumption&#8230; something that using their own email marketing server used to cause.<\/p>\n<p>Email marketing is no longer a concern, since they now get much better results both in terms of sending speed and open rate.<\/p>\n<p>With the <strong><span style=\"color: #3366ff;\">Mail<\/span><span style=\"color: #000000;\">relay<\/span><\/strong> API, from their own system, they manage subscribers, generate subscriber groups, assign them to sendings, and easily schedule those sendings periodically.<\/p>\n<p>As emociom puts it: \u201cI wouldn&#8217;t hesitate to recommend <strong><span style=\"color: #3366ff;\">Mail<\/span><span style=\"color: #000000;\">relay<\/span><\/strong>, for the speed in sending hundreds of thousands of emails, for its high effectiveness and efficiency, for the usability of the interface and results reporting system, and for the easy integration it has shown with our system.<\/p>\n<p>Thanks to <strong><span style=\"color: #3366ff;\">Mail<\/span><span style=\"color: #000000;\">relay<\/span><\/strong> we were able to get certified with Return Path; that certifying body required very thorough requirements in security and shipping, which we were able to meet with the resources <strong><span style=\"color: #3366ff;\">Mail<\/span><span style=\"color: #000000;\">relay<\/span><\/strong> has on its servers and which would have been difficult for our technical department to obtain\u201d.<\/p>\n<p><strong>Overall, <strong><span style=\"color: #3366ff;\">Mail<\/span><span style=\"color: #000000;\">relay<\/span><\/strong> is a great solution for developing <a href=\"https:\/\/mailrelay.com\/en\/\" target=\"_blank\" rel=\"noopener\">mail marketing<\/a>, they have a great tool, a good results reporting system, easy integration with external systems, outstanding customer support always ready to provide the best solution to any issue, and a community (blog, news, newsletter analysis\u2026) that keeps you informed at all times about news, trends, and best practices for the success of your emails.&#8221;<\/strong><\/p>\n<p><em>Jos\u00e9 Luis Vi\u00f1olo Vargas,<\/em><br \/>\n<em>Founding Partner.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cThanks to Mailrelay we were able to get certified with Return Path; that certifying body required very thorough requirements in security and shipping. I wouldn&#8217;t hesitate to recommend Mailrelay\u201d Download the success story in PDF Key Points Certification with Return Path Integration into their system thanks to the API High deliverability and ROI About emociom [&hellip;]<\/p>\n","protected":false},"featured_media":44830,"template":"","class_list":["post-91921","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Emociom - Mailrelay<\/title>\n<meta name=\"description\" content=\"Thanks to Mailrelay we were able to get certified with Return Path; that certifying body required very thorough requirements\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Emociom - Mailrelay\" \/>\n<meta property=\"og:description\" content=\"Thanks to Mailrelay we were able to get certified with Return Path; 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