{"id":92029,"date":"2026-09-10T04:24:39","date_gmt":"2026-09-10T04:24:39","guid":{"rendered":"https:\/\/mailrelay.com\/case-study\/union-empresarial-del-anoia\/"},"modified":"2026-09-10T04:24:39","modified_gmt":"2026-09-10T04:24:39","slug":"union-empresarial-del-anoia","status":"publish","type":"case-study","link":"https:\/\/mailrelay.com\/en\/case-study\/union-empresarial-del-anoia\/","title":{"rendered":"Uni\u00f3n Empresarial del Anoia"},"content":{"rendered":"<p><a href=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/02\/Anoia_big.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3637 size-full\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/02\/Anoia_big.jpg\" alt=\"Uni\u00f3n Empresarial del Anoia\" width=\"950\" height=\"250\"><\/a><\/p>\n<h3><strong>\u201c<\/strong><strong>Our main goal in choosing to use <span style=\"color: #3366ff;\">Mail<\/span><span style=\"color: #000000;\">relay<\/span> was to protect our members&#8217; databases and work within the legal framework.\u201d<\/strong><\/h3>\n<h3>Key Points<\/h3>\n<ul>\n<li>Comply with current legal standards<\/li>\n<li>More attractive and appealing newsletters<\/li>\n<li>Increase open rates<\/li>\n<\/ul>\n<h3>About Uni\u00f3n Empresarial del Anoia<\/h3>\n<p>Uni\u00f3n Empresarial del Anoia was founded in 1982 as a non-profit business association that serves as a connecting link for various guilds and companies in the Anoia region, as well as neighboring areas.<\/p>\n<p>This entity has several key objectives, including representing the business interests of its members, as well as providing companies with the tools and skills to grow, adapt to the market, and become more competitive, with social responsibility and values; but above all, fostering economic activity and the local business fabric, helping to create employment and current and future prosperity.<\/p>\n<p>In addition to addressing business needs, UEA is directly involved in promoting and revitalizing the economy of the Anoia region, participating in active policies of various public administrations, as well as driving its own projects.<\/p>\n<h3>Objectives<\/h3>\n<p>From the very beginning, Uni\u00f3n Empresarial del Anoia made clear their need to use a system that would guarantee compliance with current data protection legislation, which led them to move away from their previous provider (<a href=\"https:\/\/blog.mailrelay.com\/es\/2021\/05\/04\/comparativa-marketing-por-email-gratis-mailrelay-vs-sendinblue-vs-mailchimp\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #3366ff;\">Mail<\/span>chimp<\/a>) and initially adopt <strong>Mail<span style=\"color: #000000;\">relay<\/span><\/strong>.<\/p>\n<p>Likewise, they were looking for a tool capable of improving the results achieved in each and every element that is part of their email communication strategy, such as sending weekly newsletters, a weekly agenda, and additional newsletters specific to the time of year.<\/p>\n<h3>Actions Taken<\/h3>\n<p class=\"p1\">They were provided with everything necessary to keep their databases safe and work with them more efficiently, segmenting and setting clear objectives for each and every one of their campaigns.<\/p>\n<p class=\"p1\">The migration from <span style=\"color: #3366ff;\">Mail<\/span>chimp to <strong>Mail<span style=\"color: #000000;\">relay<\/span><\/strong> was carried out without the slightest problem, and they had the help of our support staff at all times, although it was only needed on a few occasions.<\/p>\n<h3>Result<\/h3>\n<p class=\"p1\">After a brief adaptation period, communications sent by Uni\u00f3n Empresarial del Anoia improved noticeably, and the open rate increased by around 20% with the use of <strong><span style=\"color: #3366ff;\">Mail<\/span><span style=\"color: #000000;\">relay<\/span><\/strong><span style=\"color: #000000;\">.<\/span> This has not only improved their email marketing results, but their visibility in their geographic area has also increased. Likewise, the members of Uni\u00f3n Empresarial del Anoia have said they feel closer and better informed, making it clear that having a reliable email marketing service brings results across all areas of the company or association.<\/p>\n<p>As the customer states: \u201cOur main goal in choosing to use <strong><span style=\"color: #3366ff;\">Mail<\/span><span style=\"color: #000000;\">relay<\/span><\/strong> was to protect our members&#8217; databases and work within the legal framework.<\/p>\n<p><strong>&#8220;We&#8217;d like to mention that we are happy with the customer service team, for their speed and efficiency. The blog is also worth mentioning, since it&#8217;s useful for looking up questions. Overall, we are happy with the switch, especially because of the data protection that <span style=\"color: #3366ff;\">Mail<\/span><span style=\"color: #000000;\">relay<\/span> offers us and the quality of the service.<\/strong><\/p>\n<p class=\"p1\"><em>Marta Carles, Communications Manager at Uni\u00f3n Empresarial del Anoia.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cOur main goal in choosing to use Mailrelay was to protect our members&#8217; databases and work within the legal framework.\u201d Key Points Comply with current legal standards More attractive and appealing newsletters Increase open rates About Uni\u00f3n Empresarial del Anoia Uni\u00f3n Empresarial del Anoia was founded in 1982 as a non-profit business association that serves [&hellip;]<\/p>\n","protected":false},"featured_media":45088,"template":"","class_list":["post-92029","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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