{"id":98472,"date":"2026-10-02T23:13:54","date_gmt":"2026-10-02T23:13:54","guid":{"rendered":"https:\/\/mailrelay.com\/case-study\/vinzeo-case-study\/"},"modified":"2026-10-02T23:13:54","modified_gmt":"2026-10-02T23:13:54","slug":"vinzeo-case-study","status":"publish","type":"case-study","link":"https:\/\/mailrelay.com\/en\/case-study\/vinzeo-case-study\/","title":{"rendered":"Vinzeo"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1319\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/02\/vinzeo-in.png\" alt=\"vinzeo-in\" width=\"950\" height=\"250\"><\/p>\n<h3><strong>\u201cIt has a very intuitive user interface for creating the&nbsp;newsletter, and whenever we have questions, our requests are handled quickly, whether through chat, email or over the phone.\u201d<\/strong><\/h3>\n<p><a title=\"Vinzeo\" href=\"https:\/\/mailrelay.com\/downloads\/casos-exito-email-marketing\/mailrelay-caso-exito-vinzeo.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1326\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/05\/unnamed-file.pdf-41.png\" alt=\"pdf\" width=\"25\" height=\"25\"><\/a> <a title=\"Vinzeo\" href=\"https:\/\/mailrelay.com\/downloads\/casos-exito-email-marketing\/mailrelay-caso-exito-vinzeo.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Download the case study as a PDF<\/a><\/p>\n<h3>Key Points<\/h3>\n<ul>\n<li>Time saved on sends, with easy-to-use <a href=\"https:\/\/mailrelay.com\/en\/\" target=\"_blank\" rel=\"noopener\">newsletter software<\/a><\/li>\n<li>Control over statistics and high deliverability<\/li>\n<li>Personalized support and fast response times<\/li>\n<\/ul>\n<h3>About Vinzeo<\/h3>\n<p>Vinzeo is made up of five companies, each specializing in a different area: wholesale telecommunications solutions (Payma and Lanmovil), IT wholesale (Vinzeo), international wholesale telecommunications solutions (Vinzeo Mexico\/Chile) and logistics (Vinzeo Premium Services).<\/p>\n<p>In 2006, thanks to the acquisition of Grupo ARC and the subsequent integration of the business and sales team of Actebis Espa\u00f1a, Vinzeo established itself as one of the leading distributors of IT, consumables and consumer electronics in Spain, as well as the largest Spanish-owned wholesaler.<\/p>\n<p>Given their large sales infrastructure and broad customer base, they need to send communications to their customers constantly, and <strong><span style=\"color: #3366ff;\">Mail<\/span><span style=\"color: #000000;\">relay<\/span><\/strong> is playing a key role in making that happen.<\/p>\n<p>Each of their offers to the distribution channel reaches the recipients&#8217; inboxes within a few hours.<\/p>\n<h3>Objectives<\/h3>\n<p>They use <strong><span style=\"color: #3366ff;\">Mail<\/span><span style=\"color: #000000;\">relay<\/span><\/strong> because they need to create newsletters and send promotional offers and announcements that must reach the recipients&#8217; accounts within a very short time frame, given their nature: mainly promotions with limited stock.<\/p>\n<p>For this reason, replacing their previous newsletter sending method was a top priority, as was offering personalized technical support to resolve any issues immediately while campaigns were being sent.<\/p>\n<p>An important goal was to give the client&#8217;s sales force an easy-to-use tool so that the people in charge of email marketing campaigns could create newsletters and plan and send their campaigns on their own, with statistics on their sends.<\/p>\n<h3>Actions Taken<\/h3>\n<p>The main action taken in this case was to offer, and keep offering, personalized support at all times so that sending newsletters would not be one of Vinzeo&#8217;s day-to-day concerns, and to adapt the sending platform so that using it would pose no problems at all.<\/p>\n<p>At the same time, we give them the help they need with any action that requires our collaboration, such as access to the sending logs to meet the LORPD compliance requirements, and the integration of new features that help tailor the platform to their needs.<\/p>\n<p>Sometimes these improvements are available only to them, and if they could be useful to other customers, they become generally available.<\/p>\n<h3>Results<\/h3>\n<p>Being RIPE members has allowed us to balance Vinzeo&#8217;s outgoing communications across the IPs we manage until email delivery was optimal, which led to better acceptance by destination servers and increased this client&#8217;s business and sales opportunities.<\/p>\n<p>Issues with Vinzeo have been practically nonexistent compared to their total number of subscribers, because their database is a model of optimization and best practices, mainly thanks to their double opt-in subscriber validation system, which keeps their bounce rate negligible. Even so, delivery problems with destination servers have decreased thanks to the optimization of the newsletters and to the <strong><span style=\"color: #3366ff;\">Mail<\/span><span style=\"color: #000000;\">relay<\/span><\/strong> Spamscore feature, which lets you evaluate in advance how servers will react to incoming emails.<\/p>\n<p><strong>&#8220;<strong><span style=\"color: #3366ff;\">Mail<\/span><span style=\"color: #000000;\">relay<\/span><\/strong>&#8216;s bulk email platform is constantly evolving and adapting to our needs, giving us very precise control so that our sends are more effective. It has a very intuitive user interface, and whenever we have questions, our requests are handled quickly, whether through chat, email or over the phone.<\/strong><br \/>\n<strong>After sending newsletters to our customer database, we can extract a range of useful information to optimize our communications and segment our database based on the response to each mass mailing.&#8221;<\/strong><\/p>\n<p><em>Jos\u00e9 Mar\u00eda V\u00e1zquez, Marcom Department, Vinzeo<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cIt has a very intuitive user interface for creating the&nbsp;newsletter, and whenever we have questions, our requests are handled quickly, whether through chat, email or over the phone.\u201d Download the case study as a PDF Key Points Time saved on sends, with easy-to-use newsletter software Control over statistics and high deliverability Personalized support and fast [&hellip;]<\/p>\n","protected":false},"featured_media":44769,"template":"","class_list":["post-98472","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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