{"id":111412,"date":"2026-10-29T19:05:30","date_gmt":"2026-10-29T19:05:30","guid":{"rendered":"https:\/\/mailrelay.com\/glossary\/asap\/"},"modified":"2026-10-29T19:05:33","modified_gmt":"2026-10-29T19:05:33","slug":"asap","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/asap\/","title":{"rendered":"ASAP"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>ASAP<\/strong> is the abbreviation of <em>as soon as possible<\/em>, meaning right away or at the earliest opportunity. It&#8217;s used in emails, messages and conversations at work to ask for something to be done as a priority.<\/p>\n\n<p class=\"wp-block-paragraph\">You&#8217;ll see it mostly in work emails, at the end of a sentence or in the subject line: &#8220;I need the quote ASAP&#8221;. It also shows up in marketing, but it calls for more care there, because misused urgency wears people out.<\/p>\n\n<h2 class=\"wp-block-heading\">What does ASAP mean?<\/h2>\n\n<p class=\"wp-block-paragraph\">ASAP comes from four English words: <em>as soon as possible<\/em>. It&#8217;s used as is, or replaced with phrases like these:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>&#8220;As soon as possible&#8221;.<\/li>\n\n\n\n<li>&#8220;Right away&#8221;.<\/li>\n\n\n\n<li>&#8220;At your earliest convenience&#8221;.<\/li>\n\n\n\n<li>&#8220;As soon as you can&#8221;.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">It&#8217;s pronounced in two ways: spelling out the letters (A-S-A-P) or as a single word, &#8220;AY-sap&#8221;. Both are correct in English.<\/p>\n\n<p class=\"wp-block-paragraph\">It can be written in capitals (ASAP) or in lowercase (asap), especially in chats. In a work email it looks better in capitals, or written out in full.<\/p>\n\n<h2 class=\"wp-block-heading\">How to use ASAP in email<\/h2>\n\n<p class=\"wp-block-paragraph\">ASAP is used to signal priority. It works well in these situations:<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Situation<\/th><th>Example<\/th><\/tr><\/thead><tbody><tr><td>Urgent request to a colleague<\/td><td>&#8220;Can you send me the report ASAP? I need it for the 12:00 meeting&#8221;<\/td><\/tr><tr><td>Reply to a customer<\/td><td>&#8220;I&#8217;ll look into it and get back to you ASAP&#8221;<\/td><\/tr><tr><td>Subject line of an internal email<\/td><td>&#8220;ASAP: review the contract before 5:00 p.m.&#8221;<\/td><\/tr><tr><td>Reminder<\/td><td>&#8220;Remember to confirm your attendance ASAP&#8221;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\">What doesn&#8217;t work is using ASAP without any context. &#8220;I need it ASAP&#8221; doesn&#8217;t say when. If there really is a rush, add a time or a day: &#8220;by Thursday at 12:00&#8221; is much clearer.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/asap-significado-1024x576.jpg\" alt=\"ASAP: as soon as possible\" class=\"wp-image-111305\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/asap-significado-1024x576.jpg 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/asap-significado-300x169.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/asap-significado-768x432.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/asap-significado-110x62.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/asap-significado-60x34.jpg 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/asap-significado.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>When something is urgent, make sure it arrives on time<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Schedule your notices and send them right when your customers need to read them.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-mailrelay-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailrelay.com\/en\/signup\/?utm_medium=cta&amp;utm_campaign=asap\">Create a free account<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">ASAP in an email subject line<\/h2>\n\n<p class=\"wp-block-paragraph\">Putting ASAP in the <a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-subject-line\/\" target=\"_blank\" rel=\"noopener\">email subject line<\/a> grabs attention, but there&#8217;s a risk: if you use it all the time, it stops working. Your colleagues or customers will learn that &#8220;ASAP&#8221; doesn&#8217;t mean anything special.<\/p>\n\n<p class=\"wp-block-paragraph\">In marketing emails you need to be even more careful. Words like &#8220;urgent&#8221;, &#8220;ASAP&#8221; or &#8220;last chance&#8221;, repeated and in capitals, can erode trust. If you want to create a sense of urgency in a campaign, a real date works better: &#8220;Your discount ends on Sunday&#8221;.<\/p>\n\n<p class=\"wp-block-paragraph\">For more ideas on using urgency without misleading anyone, see the <a href=\"https:\/\/mailrelay.com\/en\/glossary\/fomo\/\" target=\"_blank\" rel=\"noopener\">FOMO<\/a> glossary entry.<\/p>\n\n<h2 class=\"wp-block-heading\">When it&#8217;s better not to use ASAP<\/h2>\n\n<p class=\"wp-block-paragraph\">ASAP is informal. In some contexts it comes across as abrupt or unprofessional:<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>With a new customer or a manager.<\/strong> Better to say &#8220;whenever suits you before Friday&#8221; or &#8220;at your earliest convenience&#8221;.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>In a formal email.<\/strong> In a <a href=\"https:\/\/mailrelay.com\/en\/blog\/2023\/01\/31\/how-to-write-a-formal-email\/\" target=\"_blank\" rel=\"noopener\">formal email<\/a> it&#8217;s better to write out the full phrase.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>When it isn&#8217;t urgent.<\/strong> If everything is ASAP, nothing is. Save it for what really can&#8217;t wait.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>When you can give a date.<\/strong> A specific date is clearer and friendlier than an abbreviation.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/asap-en-tus-correos-1024x576.jpg\" alt=\"ASAP in your emails: when to use it and when to avoid it\" class=\"wp-image-111309\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/asap-en-tus-correos-1024x576.jpg 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/asap-en-tus-correos-300x169.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/asap-en-tus-correos-768x432.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/asap-en-tus-correos-110x62.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/asap-en-tus-correos-60x34.jpg 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/asap-en-tus-correos.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Other common abbreviations in email<\/h2>\n\n<p class=\"wp-block-paragraph\">ASAP isn&#8217;t the only abbreviation you&#8217;ll see in your inbox. These are some of the most common:<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Abbreviation<\/th><th>Stands for<\/th><th>Meaning<\/th><\/tr><\/thead><tbody><tr><td><a href=\"https:\/\/mailrelay.com\/en\/glossary\/fyi\/\" target=\"_blank\" rel=\"noopener\">FYI<\/a><\/td><td>For your information<\/td><td>Shared for your information<\/td><\/tr><tr><td>FWD or FW<\/td><td>Forward<\/td><td><a href=\"https:\/\/mailrelay.com\/en\/glossary\/forwarding\/\" target=\"_blank\" rel=\"noopener\">Forwarded<\/a><\/td><\/tr><tr><td>RE<\/td><td>Reply<\/td><td>Reply to a message<\/td><\/tr><tr><td><a href=\"https:\/\/mailrelay.com\/en\/glossary\/cc-and-bcc\/\" target=\"_blank\" rel=\"noopener\">CC and BCC<\/a><\/td><td>Carbon copy \/ Blind carbon copy<\/td><td>Copy \/ Hidden copy<\/td><\/tr><tr><td><a href=\"https:\/\/mailrelay.com\/en\/glossary\/p-s\/\" target=\"_blank\" rel=\"noopener\">P.S.<\/a><\/td><td>Post scriptum<\/td><td>Postscript<\/td><\/tr><tr><td>EOD<\/td><td>End of day<\/td><td>By the end of the day<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<h2 class=\"wp-block-heading\">How Mailrelay helps you<\/h2>\n\n<p class=\"wp-block-paragraph\">In email marketing, urgency works when it&#8217;s real and well measured. With Mailrelay you can:<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Schedule your sends.<\/strong> Get an offer notice ready so it goes out at exactly the right moment.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Test subject lines with A\/B tests.<\/strong> Compare an urgent subject line with a calmer one, and keep the one that performs better.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Send SMS.<\/strong> For a notice that really can&#8217;t wait, an <a href=\"https:\/\/mailrelay.com\/en\/glossary\/sms-marketing\/\" target=\"_blank\" rel=\"noopener\">SMS<\/a> is read almost instantly.<\/p>\n\n<p class=\"wp-block-paragraph\">And with the free account you can send up to 80,000 emails a month to 20,000 contacts, with human support on every plan.<\/p>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Real urgency, not all-caps subject lines<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Find out which subject line works best with your list using an A\/B test.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-mailrelay-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailrelay.com\/en\/signup\/?utm_medium=cta&amp;utm_campaign=asap\">Create a free account<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Frequently asked questions about ASAP<\/h2>\n\n<h3 class=\"wp-block-heading\">What does ASAP mean?<\/h3>\n\n<p class=\"wp-block-paragraph\">It means &#8220;right away&#8221; or &#8220;at the earliest opportunity&#8221;. It&#8217;s the abbreviation of <em>as soon as possible<\/em>.<\/p>\n\n<h3 class=\"wp-block-heading\">How do you pronounce ASAP?<\/h3>\n\n<p class=\"wp-block-paragraph\">It&#8217;s said letter by letter or as a single word, &#8220;AY-sap&#8221;. Both are correct.<\/p>\n\n<h3 class=\"wp-block-heading\">Is it rude to write ASAP?<\/h3>\n\n<p class=\"wp-block-paragraph\">No, but it&#8217;s informal. With new customers, managers or in formal emails, &#8220;at your earliest convenience&#8221; or a specific date works better.<\/p>\n\n<h3 class=\"wp-block-heading\">Is it written ASAP or asap?<\/h3>\n\n<p class=\"wp-block-paragraph\">Both forms are understood. In a work email it&#8217;s more common in capitals. In chats and messages you often see it in lowercase.<\/p>\n\n<h3 class=\"wp-block-heading\">Can I put ASAP in the subject line of a marketing email?<\/h3>\n\n<p class=\"wp-block-paragraph\">You can, but use it sparingly. If all your subject lines are urgent, your subscribers will stop believing you. A real deadline is better.<\/p>\n\n<h2 class=\"wp-block-heading\">Related entries<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/fyi\/\">FYI<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/forwarding\/\">Forwarding<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/cc-and-bcc\/\">CC and BCC<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/p-s\/\">P.S.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-subject-line\/\">Email subject line<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-body\/\">Email body<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/sender\/\">Sender<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/fomo\/\">FOMO<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/copywriting\/\">Copywriting<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-marketing\/\">Email marketing<\/a><\/li>\n<\/ul>\n","protected":false},"template":"","class_list":["post-111412","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ASAP: what it means and how to use it in an email<\/title>\n<meta name=\"description\" content=\"ASAP stands for &quot;as soon as possible&quot;. 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