{"id":111850,"date":"2026-10-30T13:06:56","date_gmt":"2026-10-30T13:06:56","guid":{"rendered":"https:\/\/mailrelay.com\/glossary\/pov\/"},"modified":"2026-10-30T13:06:58","modified_gmt":"2026-10-30T13:06:58","slug":"pov","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/pov\/","title":{"rendered":"POV"},"content":{"rendered":"\n

POV<\/strong> is short for point of view<\/em>. On social media, especially TikTok and Instagram, it introduces a video, a photo or a meme in which the viewer steps into someone’s shoes in a specific situation.<\/p>\n\n

A typical example: “POV: it’s Monday, it’s 9 a.m. and your boss says ‘just one quick thing'”. Nothing else needs explaining. Whoever sees it understands that the scene is being lived from the inside.<\/p>\n\n

What does POV mean?<\/h2>\n\n

POV comes from the English point of view<\/em>. Depending on the context, it can mean different things:<\/p>\n\n

Context<\/th>What it means<\/th>Example<\/th><\/tr><\/thead>
Social media<\/td>A situation seen from the inside, as if you were living it<\/td>“POV: you get home and it smells like croquettes”<\/td><\/tr>
Film and video<\/td>Point-of-view shot: the camera shows what a character sees<\/td>A scene filmed through the main character’s eyes<\/td><\/tr>
Literature<\/td>The narrator’s point of view<\/td>A novel told in the first person<\/td><\/tr>
Debates and opinion<\/td>Someone’s opinion<\/td>“From my POV, the idea doesn’t work”<\/td><\/tr><\/tbody><\/table><\/figure>\n\n

The social media use comes from film. A POV shot shows what a character sees, as if the camera were their eyes. TikTok took the idea and turned it into a short video format.<\/p>\n\n

What does POV mean on TikTok, Instagram and WhatsApp?<\/h2>\n\n

On TikTok and Instagram, POV almost always appears at the start of the video, like a title. It lets the viewer understand in a second which role they should watch the scene from.<\/p>\n\n

There are several types of POV videos:<\/p>\n\n

The one that makes you the main character.<\/strong> “POV: you’re the last one to leave the office and the power goes out”. The camera acts as if it were you.<\/p>\n\n

The one that puts you in someone else’s shoes.<\/strong> “POV: you’re the cat and your owner is back from holiday”. The video is filmed from that character’s point of view.<\/p>\n\n

The one that describes a relatable situation.<\/strong> “POV: your mum says there’s food at home”. Here the humour lies in the fact that we’ve all been through something similar.<\/p>\n\n

On WhatsApp and in messages, POV is usually used the same way, to introduce a photo or a meme. You may also see it meaning “my opinion”, although that is less common.<\/p>\n\n

\"What<\/figure>\n\n
\n

Want to try a subject line with POV?<\/strong><\/p>\n\n\n\n

Compare it with another one in a free A\/B test.<\/p>\n\n\n\n

\n
Create a free account<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n

How brands use the POV format<\/h2>\n\n

The POV format works well in marketing because it’s short, easy to film and very recognisable. It also puts the customer at the centre of the story.<\/p>\n\n

Here are some ideas many brands use:<\/p>\n\n

Type of business<\/th>POV idea<\/th><\/tr><\/thead>
Online store<\/td>“POV: your order arrives a day earlier than expected”<\/td><\/tr>
Restaurant<\/td>“POV: you order the usual and the waiter already knows”<\/td><\/tr>
Gym<\/td>“POV: it’s your first day and you don’t know how the machine works”<\/td><\/tr>
Software<\/td>“POV: you automate the task you hated most”<\/td><\/tr>
Training school<\/td>“POV: you pass the exam you struggled with so much”<\/td><\/tr><\/tbody><\/table><\/figure>\n\n

The key is that the situation feels real to your customer. If you have a clear idea of your buyer persona<\/a>, it won’t be hard to find moments they’ll recognise straight away.<\/p>\n\n

As with the rest of internet slang<\/a>, it’s best not to force it. If your audience doesn’t use TikTok or Instagram, they may not understand the format.<\/p>\n\n

POV in email marketing<\/h2>\n\n

The POV format can also be brought to email, especially in the subject line<\/a>. It puts the reader inside the scene and sparks curiosity. Some examples:<\/p>\n\n

Type of email<\/th>POV subject line<\/th><\/tr><\/thead>
Offer<\/td>POV: you open this email and get 20% off<\/td><\/tr>
Welcome<\/td>POV: you’ve just joined the best newsletter in the industry<\/td><\/tr>
Abandoned cart<\/td>POV: your cart is still waiting for you<\/td><\/tr>
New arrival<\/td>POV: you’re the first to hear about the new collection<\/td><\/tr>
Event<\/td>POV: on Thursday at 7 p.m. you learn something that makes your day<\/td><\/tr><\/tbody><\/table><\/figure>\n\n

Inside the email, you can use the same idea to tell a success story from the customer’s point of view. It’s a very simple form of storytelling<\/a>.<\/p>\n\n

Before sending it to your whole list, test the subject line with an A\/B test<\/a>. That way you can check whether your audience understands it and opens it more than a classic subject line.<\/p>\n\n

\"Examples<\/figure>\n\n

How Mailrelay helps you<\/h2>\n\n

With Mailrelay you can try the POV format in your campaigns without taking risks:<\/p>\n\n

A\/B testing.<\/strong> Compare a POV subject line with a more direct one on part of your list and send the winner to the rest.<\/p>\n\n

Segments.<\/strong> Send emails with a more youthful tone only to the people who fit that style.<\/p>\n\n

Visual editor.<\/strong> Add GIFs, emojis and images to go with your story.<\/p>\n\n

Statistics.<\/strong> On the free account and on the Enterprise plan you can see the opens and clicks of every send.<\/p>\n\n

And with the free account you can send up to 80,000 emails a month to 20,000 contacts, with human support on every plan.<\/p>\n\n

\n

Tell stories through your customer’s eyes.<\/strong><\/p>\n\n\n\n

Up to 80,000 emails a month for free.<\/p>\n\n\n\n

\n
Start for free<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n

Frequently asked questions about POV<\/h2>\n\n

What does POV stand for?<\/h3>\n\n

It stands for point of view<\/em>.<\/p>\n\n

What does POV mean on TikTok?<\/h3>\n\n

It’s a video format in which the viewer steps into someone’s shoes in a specific situation. It usually starts with “POV:” and a sentence describing the scene.<\/p>\n\n

How do you pronounce POV?<\/h3>\n\n

It’s read letter by letter: “pee, oh, vee”.<\/p>\n\n

What is a POV shot?<\/h3>\n\n

It’s a film or video shot recorded through a character’s eyes, so the viewer sees the same thing they do.<\/p>\n\n

Can I use POV in an email subject line?<\/h3>\n\n

Yes, if your audience knows the format. It works well in emails with a friendly tone. Try it first with an A\/B test.<\/p>\n","protected":false},"template":"","class_list":["post-111850","glossary","type-glossary","status-publish","hentry"],"yoast_head":"\nPOV: what it means and how to use it on TikTok and in emails<\/title>\n<meta name=\"description\" content=\"POV means "point of view". 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