{"id":111879,"date":"2026-10-30T15:05:39","date_gmt":"2026-10-30T15:05:39","guid":{"rendered":"https:\/\/mailrelay.com\/glossary\/linkedin\/"},"modified":"2026-10-30T15:05:42","modified_gmt":"2026-10-30T15:05:42","slug":"linkedin","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/linkedin\/","title":{"rendered":"LinkedIn"},"content":{"rendered":"\n

LinkedIn is the professional social network: a site where people and companies publish their professional profile, share content from their industry and connect with each other to find jobs, talent or clients.<\/p>\n\n

Here’s what it’s for, how to set up your profile and your company page, what Premium adds and how to turn your connections into clients.<\/p>\n\n

What is LinkedIn?<\/h2>\n\n

It’s a social network<\/a> built for work. It was founded in 2003 and has been owned by Microsoft since 2016.<\/p>\n\n

It has more than 1.3 billion members worldwide, and 71 million companies are on it.<\/p>\n\n

It works in the browser and in the app for Android and iPhone, and signing up is free.<\/p>\n\n

Unlike Instagram or TikTok, people here join with their real name, job title and company. That’s why it’s the most useful network for B2B<\/a>: you know who you’re talking to.<\/p>\n\n

What is LinkedIn for?<\/h2>\n\n

Mainly for four things:<\/p>\n\n

Goal<\/th>How it’s used<\/th><\/tr><\/thead>
Finding a job<\/td>A complete profile, job alerts and applications from within the network<\/td><\/tr>
Finding talent<\/td>Job postings, candidate search and employer branding<\/a><\/td><\/tr>
Selling to businesses<\/td>Social selling<\/a>: reaching the person who makes the buying decision<\/td><\/tr>
Building a brand<\/td>Posting content about your industry so people get to know you<\/td><\/tr><\/tbody><\/table><\/figure>\n\n

How do you create a good LinkedIn profile?<\/h2>\n\n

Signing up takes a couple of minutes. What makes the difference is filling in your profile properly:<\/p>\n\n

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  1. Use a professional photo with your face clearly visible.<\/li>\n\n\n\n
  2. Write a headline that says what you do and for whom, not just your job title.<\/li>\n\n\n\n
  3. In the “About” section, your bio<\/a>, explain what problems you solve.<\/li>\n\n\n\n
  4. Add your experience with concrete results.<\/li>\n\n\n\n
  5. Customize your URL with your name.<\/li>\n<\/ol>\n\n
    \"A<\/figure>\n\n

    A complete profile shows up more often in searches and builds more trust when you message someone who doesn’t know you.<\/p>\n\n

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    Don’t let your LinkedIn connections stay on LinkedIn<\/strong><\/p>\n\n\n\n

    With Mailrelay you create a signup form for your profile and your posts, and send your newsletter to a list that belongs to you. Free account with up to 80,000 emails a month.<\/p>\n\n\n\n

    \n
    Create a free account<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n

    Personal profile vs. company page: what’s the difference?<\/h2>\n\n

    They’re two different things, and it’s worth having both.<\/p>\n\n

    <\/th>Personal profile<\/th>Company page<\/th><\/tr><\/thead>
    Who manages it<\/td>You<\/td>One or more admins<\/td><\/tr>
    Relationship<\/td>Connections and followers<\/td>Followers only<\/td><\/tr>
    Post reach<\/td>Higher<\/td>Lower without ads<\/td><\/tr>
    Ads<\/td>No<\/td>Yes, from the page<\/td><\/tr>
    What it’s for<\/td>Your personal brand and your network<\/td>The company’s brand and its job postings<\/td><\/tr><\/tbody><\/table><\/figure>\n\n

    In practice, team members reach more people than the company page does. Many B2B brands rely on the profiles of their founders and salespeople, and the community manager<\/a> coordinates everyone’s content.<\/p>\n\n

    What does LinkedIn Premium include?<\/h2>\n\n

    The free version is enough for most people. Premium adds features depending on your goal, often with a free one-month trial:<\/p>\n\n