{"id":112290,"date":"2026-11-02T13:03:24","date_gmt":"2026-11-02T13:03:24","guid":{"rendered":"https:\/\/mailrelay.com\/glossary\/loyalty-card\/"},"modified":"2026-11-02T13:03:27","modified_gmt":"2026-11-02T13:03:27","slug":"loyalty-card","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/loyalty-card\/","title":{"rendered":"Loyalty card"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>A loyalty card is a card, physical or digital, that records a customer&#8217;s purchases and rewards them for coming back: a free product, a discount or points they can redeem.<\/strong> It is the best-known tool in <a href=\"https:\/\/mailrelay.com\/en\/glossary\/customer-loyalty\/\">customer loyalty<\/a> programs.<\/p>\n\n<p class=\"wp-block-paragraph\">You&#8217;ll find them in coffee shops, hair salons, supermarkets, gas stations and online stores. They work in any business where customers buy more than once.<\/p>\n\n<h2 class=\"wp-block-heading\">What is a loyalty card?<\/h2>\n\n<p class=\"wp-block-paragraph\">It is a way to identify the customer and keep track of what they buy. Every time they pay, they show their card and collect a stamp or some points. Once they reach a certain number, they get a reward.<\/p>\n\n<p class=\"wp-block-paragraph\">A loyalty card <strong>is not a payment method<\/strong>. Nor is it the same as a membership card. A membership card gives access to a club or a service, usually for a fee. A loyalty card rewards repeat purchases.<\/p>\n\n<p class=\"wp-block-paragraph\">For the business, it has two advantages:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>It brings the customer back<\/strong>, because every purchase brings them closer to the reward.<\/li>\n\n\n\n<li><strong>It provides data<\/strong>: what each customer buys, how often and how much they spend. With it, you can personalize your offers.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Types of loyalty cards<\/h2>\n\n<p class=\"wp-block-paragraph\">These are the most common models:<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Type<\/th><th>How it works<\/th><th>Which businesses it suits<\/th><\/tr><\/thead><tbody><tr><td>Stamp card<\/td><td>Each purchase earns a stamp. Complete the card and there&#8217;s a reward<\/td><td>Coffee shops, bakeries, hair salons<\/td><\/tr><tr><td>Points card<\/td><td>Every euro spent earns points that can be redeemed for discounts or gifts<\/td><td>Supermarkets, stores, ecommerce<\/td><\/tr><tr><td>Cashback card<\/td><td>A variant of points: it returns a percentage of what was spent as credit<\/td><td>Stores with frequent purchases<\/td><\/tr><tr><td>Tiered card<\/td><td>The more you buy, the higher your tier and the better the perks<\/td><td>Fashion, travel, beauty<\/td><\/tr><tr><td>Paid card<\/td><td>The customer pays a fee and gets perks from day one<\/td><td>Ecommerce, services, leisure<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\">The stamp card is the simplest: &#8220;Buy 9 coffees and get the tenth free.&#8221; The tiered card is the most ambitious, because it turns loyalty into a kind of game, an idea close to <a href=\"https:\/\/mailrelay.com\/en\/glossary\/gamification\/\">gamification<\/a>.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/tipos-de-tarjeta-de-fidelizacion-1024x576.jpg\" alt=\"Types of loyalty card: stamp, points, cashback, tiered and paid\" class=\"wp-image-112186\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/tipos-de-tarjeta-de-fidelizacion-1024x576.jpg 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/tipos-de-tarjeta-de-fidelizacion-300x169.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/tipos-de-tarjeta-de-fidelizacion-768x432.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/tipos-de-tarjeta-de-fidelizacion-110x62.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/tipos-de-tarjeta-de-fidelizacion-60x34.jpg 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/tipos-de-tarjeta-de-fidelizacion.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Physical card, in an app or on the phone<\/h2>\n\n<p class=\"wp-block-paragraph\">The card can come in several formats:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Physical:<\/strong> made of cardboard or plastic. It is cheap and easy to understand, but it gets lost and gives you no customer data unless you register it.<\/li>\n\n\n\n<li><strong>In an app:<\/strong> the customer carries it in your brand&#8217;s app. It gives you plenty of data, but requires them to download the app.<\/li>\n\n\n\n<li><strong>In the phone&#8217;s wallet:<\/strong> an Apple Wallet or Google Wallet pass. It needs no app, updates remotely and can show alerts on the lock screen, for example when points are about to expire.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Many businesses combine formats: the digital card for those who want it and the physical one for those who prefer paper.<\/p>\n\n<h2 class=\"wp-block-heading\">How to create a loyalty card step by step<\/h2>\n\n<ol class=\"wp-block-list\">\n<li><strong>Define the mechanics and run the numbers.<\/strong> Choose the type of card and work out how much each reward costs you. It should be attractive for the customer and profitable for you.<\/li>\n\n\n\n<li><strong>Choose the tool.<\/strong> Anything from a cardboard card with a stamp to a loyalty platform connected to your till or your online store.<\/li>\n\n\n\n<li><strong>Design the card and the rules.<\/strong> Use your brand identity and explain clearly how rewards are earned and redeemed, and whether they expire.<\/li>\n\n\n\n<li><strong>Connect the data.<\/strong> Link the card to your sales system and your <a href=\"https:\/\/mailrelay.com\/en\/glossary\/crm-customer-relationship-management\/\">CRM<\/a> to know what each customer buys.<\/li>\n\n\n\n<li><strong>Comply with data protection.<\/strong> Ask only for the data you need and for clear consent, with no pre-ticked boxes, to send commercial communications. If in doubt, consult a <a href=\"https:\/\/mailrelay.com\/en\/glossary\/gdpr\/\">GDPR<\/a> specialist.<\/li>\n\n\n\n<li><strong>Test before launching it.<\/strong> Start in one store or with a group of customers and adjust whatever doesn&#8217;t work.<\/li>\n<\/ol>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Bring your customers back<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let them know their balance, rewards and when their points expire with automated emails.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-mailrelay-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailrelay.com\/en\/signup\/?utm_medium=cta&amp;utm_campaign=tarjeta-de-fidelizacion\">Create a free account<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">How to promote your loyalty card by email<\/h2>\n\n<p class=\"wp-block-paragraph\">A card the customer forgets in their wallet builds no loyalty. Email keeps the program alive with little effort. These are the key messages:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Welcome:<\/strong> when they sign up, explain how the card works and what they&#8217;ll get. It is the ideal moment for the <a href=\"https:\/\/mailrelay.com\/en\/glossary\/welcome-email\/\">welcome email<\/a>.<\/li>\n\n\n\n<li><strong>Balance and progress:<\/strong> &#8220;You&#8217;re 3 stamps away from your free drink.&#8221; Reminding them how close the reward is encourages them to come back.<\/li>\n\n\n\n<li><strong>Expiry:<\/strong> let them know before their points or reward expire.<\/li>\n\n\n\n<li><strong>Tier upgrade:<\/strong> congratulate them when they move up a tier and tell them about their new perks.<\/li>\n\n\n\n<li><strong>Special dates:<\/strong> a gift in their <a href=\"https:\/\/mailrelay.com\/en\/glossary\/birthday-email\/\">birthday email<\/a> strengthens the relationship.<\/li>\n\n\n\n<li><strong>Reactivation:<\/strong> if they haven&#8217;t bought in a while, remind them of the points they haven&#8217;t used.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">You&#8217;ll find more ideas in these <a href=\"https:\/\/mailrelay.com\/en\/glossary\/loyalty-messages\/\">loyalty messages<\/a> and in our <a href=\"https:\/\/mailrelay.com\/en\/email-templates\/stamp-card\/\">stamp card template<\/a>, ready to adapt.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/emails-programa-de-fidelizacion-1024x576.jpg\" alt=\"The emails of a loyalty program: welcome, balance and progress, expiry reminder, tier upgrade, birthday and reactivation\" class=\"wp-image-112190\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/emails-programa-de-fidelizacion-1024x576.jpg 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/emails-programa-de-fidelizacion-300x169.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/emails-programa-de-fidelizacion-768x432.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/emails-programa-de-fidelizacion-110x62.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/emails-programa-de-fidelizacion-60x34.jpg 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/emails-programa-de-fidelizacion.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">How to manage your card&#8217;s emails with Mailrelay<\/h2>\n\n<p class=\"wp-block-paragraph\">With Mailrelay, you can sign up members for your program with forms, pop-ups or a landing page. Double opt-in, always on, confirms that every address is real and that the customer wants to receive your emails.<\/p>\n\n<p class=\"wp-block-paragraph\">Store data such as tier or points balance in custom fields and create <a href=\"https:\/\/mailrelay.com\/en\/glossary\/segmentation-in-email-marketing\/\">segments<\/a> to send each group its own message. With automations, the welcome or birthday email goes out on its own.<\/p>\n\n<p class=\"wp-block-paragraph\">With the free account, you can send up to 80,000 emails a month to 20,000 contacts, with human support on every plan.<\/p>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Bring your loyalty program to life<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Automated welcome, birthday and reminder emails. Free up to 80,000 emails a month.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-mailrelay-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailrelay.com\/en\/signup\/?utm_medium=cta&amp;utm_campaign=tarjeta-de-fidelizacion\">Try Mailrelay for free<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Frequently asked questions about loyalty cards<\/h2>\n\n<p class=\"wp-block-paragraph\">These are the most common questions.<\/p>\n\n<h3 class=\"wp-block-heading\">What is a loyalty card?<\/h3>\n\n<p class=\"wp-block-paragraph\">It is a card, physical or digital, that records a customer&#8217;s purchases and rewards them for coming back with discounts, gifts or points.<\/p>\n\n<h3 class=\"wp-block-heading\">What is the difference between a loyalty card and a membership card?<\/h3>\n\n<p class=\"wp-block-paragraph\">A loyalty card rewards repeat purchases. A membership card gives access to a club or a service, often in exchange for a fee.<\/p>\n\n<h3 class=\"wp-block-heading\">How much does it cost to create a loyalty card?<\/h3>\n\n<p class=\"wp-block-paragraph\">It depends on the format. A cardboard stamp card costs very little. A digital card or an app requires a platform, usually with a monthly fee.<\/p>\n\n<h3 class=\"wp-block-heading\">Which loyalty card suits a small business?<\/h3>\n\n<p class=\"wp-block-paragraph\">A stamp card is usually the best way to start: it is easy to understand and manage. If you want data on your customers, switch to a digital format.<\/p>\n\n<h3 class=\"wp-block-heading\">Can I use the card&#8217;s data to send emails?<\/h3>\n\n<p class=\"wp-block-paragraph\">Yes, if the customer has given explicit consent to receive commercial communications. Ask for it separately, with an unticked box.<\/p>\n\n<h2 class=\"wp-block-heading\">Related posts<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/customer-loyalty\/\">Customer loyalty<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/loyalty-messages\/\">Loyalty messages<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/gamification\/\">Gamification<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/birthday-email\/\">Birthday email<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/customer-lifetime-value-clv\/\">Customer Lifetime Value (CLV)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/crm-customer-relationship-management\/\">CRM (Customer Relationship Management)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-marketing-for-ecommerce\/\">Email marketing for ecommerce<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/retail\/\">Retail<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/cross-selling\/\">Cross-selling<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/nps-net-promoter-score\/\">NPS (Net Promoter Score)<\/a><\/li>\n<\/ul>\n","protected":false},"template":"","class_list":["post-112290","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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