{"id":114030,"date":"2026-11-06T13:03:41","date_gmt":"2026-11-06T13:03:41","guid":{"rendered":"https:\/\/mailrelay.com\/glossary\/contact-form\/"},"modified":"2026-11-06T13:03:48","modified_gmt":"2026-11-06T13:03:48","slug":"contact-form","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/contact-form\/","title":{"rendered":"Contact form"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A contact form is a block on a website with a few fields so visitors can write to the company without leaving the page. It usually asks for name, email and message.<\/p>\n\n<p class=\"wp-block-paragraph\">Here&#8217;s what it&#8217;s for, which fields to include, how to handle the data it collects and how it differs from a <a href=\"https:\/\/mailrelay.com\/en\/glossary\/subscription-form\/\" target=\"_blank\" rel=\"noopener\">subscription form<\/a>.<\/p>\n\n<h2 class=\"wp-block-heading\">What is a contact form?<\/h2>\n\n<p class=\"wp-block-paragraph\">It&#8217;s the organized version of &#8220;write to us&#8221;. It doesn&#8217;t show an <a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-address\/\" target=\"_blank\" rel=\"noopener\">email address<\/a> or a <a href=\"https:\/\/mailrelay.com\/en\/glossary\/mailto\/\" target=\"_blank\" rel=\"noopener\">mailto<\/a> link. The website collects the details and sends them to an inbox, a CRM or a support tool.<\/p>\n\n<p class=\"wp-block-paragraph\">It has two advantages over a visible email address. Your address isn&#8217;t exposed to bots that copy it to send <a href=\"https:\/\/mailrelay.com\/en\/glossary\/spam\/\" target=\"_blank\" rel=\"noopener\">spam<\/a>. And messages arrive with the same structure, so they get answered sooner.<\/p>\n\n<p class=\"wp-block-paragraph\">It&#8217;s usually found on the contact page, in the website footer or at the end of a services <a href=\"https:\/\/mailrelay.com\/en\/glossary\/landing-page\/\" target=\"_blank\" rel=\"noopener\">landing page<\/a>.<\/p>\n\n<h2 class=\"wp-block-heading\">What is a contact form for?<\/h2>\n\n<p class=\"wp-block-paragraph\">It&#8217;s for any conversation the customer starts:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Questions before buying or requesting a quote.<\/li>\n\n\n\n<li>Support requests or complaints.<\/li>\n\n\n\n<li>Requests for demos, partnerships or press.<\/li>\n\n\n\n<li>Capturing contacts in B2B, where every message can be a <a href=\"https:\/\/mailrelay.com\/en\/glossary\/lead\/\" target=\"_blank\" rel=\"noopener\">lead<\/a>.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">In many service businesses it&#8217;s the first door into the <a href=\"https:\/\/mailrelay.com\/en\/glossary\/sales-funnel\/\" target=\"_blank\" rel=\"noopener\">sales funnel<\/a>. That&#8217;s why it&#8217;s worth treating it as a lead generation tool, not a formality.<\/p>\n\n<h2 class=\"wp-block-heading\">Which fields should a contact form have?<\/h2>\n\n<p class=\"wp-block-paragraph\">As few as possible. Every extra field is a reason to give up, especially on mobile.<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Field<\/th><th>Required?<\/th><th>Purpose<\/th><\/tr><\/thead><tbody><tr><td>Name<\/td><td>Yes<\/td><td>Address the person by name<\/td><\/tr><tr><td>Email<\/td><td>Yes<\/td><td>Reply to them<\/td><\/tr><tr><td>Message<\/td><td>Yes<\/td><td>Know what they need<\/td><\/tr><tr><td>Reason for inquiry<\/td><td>Recommended<\/td><td>Send the message to the right team<\/td><\/tr><tr><td>Phone<\/td><td>Optional<\/td><td>Only if you&#8217;re going to call<\/td><\/tr><tr><td>Company<\/td><td>Optional<\/td><td>Useful in B2B<\/td><\/tr><tr><td>Privacy checkbox<\/td><td>Yes<\/td><td>Comply with data protection law<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\">Only ask for what you&#8217;ll use to reply. If you want more details, you can ask for them during the conversation.<\/p>\n\n<p class=\"wp-block-paragraph\">Also take care of what happens when the button is clicked. Specific text, such as &#8220;Send inquiry&#8221;, works better than a plain &#8220;Send&#8221;. And afterwards, an on-screen message confirming you&#8217;ve received it and saying when you&#8217;ll reply.<\/p>\n\n<p class=\"wp-block-paragraph\">If you want to go a step further, send an automatic email reply with an <a href=\"https:\/\/mailrelay.com\/en\/glossary\/autoresponder\/\" target=\"_blank\" rel=\"noopener\">autoresponder<\/a>. That way the person knows their message hasn&#8217;t been lost.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/formulario-de-contacto-anatomia-1024x577.png\" alt=\"Anatomy of a contact form: name, email, reason for inquiry, message, privacy checkbox, Send inquiry button and confirmation message\" class=\"wp-image-113916\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/formulario-de-contacto-anatomia-1024x577.png 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/formulario-de-contacto-anatomia-300x169.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/formulario-de-contacto-anatomia-768x433.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/formulario-de-contacto-anatomia-1536x865.png 1536w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/formulario-de-contacto-anatomia-110x62.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/formulario-de-contacto-anatomia-60x34.png 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/formulario-de-contacto-anatomia.png 1670w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Turn inquiries into subscribers<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Add a subscription form to your website and send your newsletter for free to up to 20,000 contacts, with human support on every plan.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-mailrelay-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailrelay.com\/en\/signup\/?utm_medium=cta&#038;utm_campaign=formulario-de-contacto\">Create a free account<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Contact form or subscription form<\/h2>\n\n<p class=\"wp-block-paragraph\">They look alike, but they don&#8217;t do the same thing. One opens a conversation and the other adds someone to your <a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-lists\/\" target=\"_blank\" rel=\"noopener\">mailing list<\/a>.<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><\/th><th>Contact form<\/th><th>Subscription form<\/th><\/tr><\/thead><tbody><tr><td>Purpose<\/td><td>For visitors to write to you<\/td><td>For them to receive your emails<\/td><\/tr><tr><td>Fields<\/td><td>Name, email and message<\/td><td>Email and, at most, name<\/td><\/tr><tr><td>What happens next<\/td><td>Someone on your team replies<\/td><td>They join your list and receive your newsletter<\/td><\/tr><tr><td>Consent<\/td><td>To reply to their inquiry<\/td><td>To receive marketing communications<\/td><\/tr><tr><td>Tool<\/td><td>The website, a CRM or support<\/td><td>Your email marketing tool<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\">The difference in consent matters. Someone writing to you doesn&#8217;t give you permission to send them your newsletter.<\/p>\n\n<h2 class=\"wp-block-heading\">Contact forms and data protection<\/h2>\n\n<p class=\"wp-block-paragraph\">A form collects personal data, so it has to comply with your country&#8217;s data protection law. It varies from country to country, but there are good practices that fit almost all of them.<\/p>\n\n<p class=\"wp-block-paragraph\">Next to the send button, explain in one sentence who receives the data and what you&#8217;ll use it for. And link to your full <a href=\"https:\/\/mailrelay.com\/en\/glossary\/privacy-policy\/\" target=\"_blank\" rel=\"noopener\">privacy policy<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">The consent checkbox shouldn&#8217;t be pre-ticked. And if you want to use the form to gain subscribers, add a second checkbox, separate and also unticked, for receiving marketing communications.<\/p>\n\n<p class=\"wp-block-paragraph\">If someone ticks that second box, confirm their sign-up with <a href=\"https:\/\/mailrelay.com\/en\/glossary\/double-opt-in\/\" target=\"_blank\" rel=\"noopener\">double opt-in<\/a>. It protects you and it protects your list.<\/p>\n\n<p class=\"wp-block-paragraph\">If your customers are in Europe, these rules aren&#8217;t optional: the <a href=\"https:\/\/mailrelay.com\/en\/glossary\/gdpr\/\" target=\"_blank\" rel=\"noopener\">GDPR<\/a> requires them.<\/p>\n\n<h2 class=\"wp-block-heading\">Why don&#8217;t form messages arrive?<\/h2>\n\n<p class=\"wp-block-paragraph\">It&#8217;s one of the most common complaints on WordPress websites. The message is sent, but it never arrives or ends up in the spam folder.<\/p>\n\n<p class=\"wp-block-paragraph\">The cause is usually how that email is sent. Many web servers send with their default mail function, without authentication, and Gmail or Outlook don&#8217;t trust it.<\/p>\n\n<p class=\"wp-block-paragraph\">The solution comes down to three things:<\/p>\n\n<ol class=\"wp-block-list\">\n<li>Send notifications through a professional <a href=\"https:\/\/mailrelay.com\/en\/glossary\/smtp\/\" target=\"_blank\" rel=\"noopener\">SMTP<\/a> server, not from the hosting itself.<\/li>\n\n\n\n<li>Set up <a href=\"https:\/\/mailrelay.com\/en\/glossary\/spf-sender-policy-framework\/\" target=\"_blank\" rel=\"noopener\">SPF<\/a>, <a href=\"https:\/\/mailrelay.com\/en\/glossary\/dkim-domainkeys-identified-mail\/\" target=\"_blank\" rel=\"noopener\">DKIM<\/a> and <a href=\"https:\/\/mailrelay.com\/en\/glossary\/dmarc\/\" target=\"_blank\" rel=\"noopener\">DMARC<\/a> on your domain.<\/li>\n\n\n\n<li>Filter out submissions from <a href=\"https:\/\/mailrelay.com\/en\/glossary\/bots\/\" target=\"_blank\" rel=\"noopener\">bots<\/a> with a captcha or a hidden field, so spam doesn&#8217;t bury the real messages.<\/li>\n<\/ol>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/formulario-de-contacto-por-que-no-llegan-1024x576.png\" alt=\"Why your form messages don't reach you: sent unauthenticated from the hosting they end up in spam; with an SMTP server and SPF, DKIM and DMARC they reach the inbox\" class=\"wp-image-113920\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/formulario-de-contacto-por-que-no-llegan-1024x576.png 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/formulario-de-contacto-por-que-no-llegan-300x169.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/formulario-de-contacto-por-que-no-llegan-768x432.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/formulario-de-contacto-por-que-no-llegan-1536x864.png 1536w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/formulario-de-contacto-por-que-no-llegan-110x62.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/formulario-de-contacto-por-que-no-llegan-60x34.png 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/formulario-de-contacto-por-que-no-llegan.png 1672w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">How Mailrelay helps you<\/h2>\n\n<p class=\"wp-block-paragraph\">Mailrelay helps you with both sides of the form. For notifications, you get an SMTP server and API for <a href=\"https:\/\/mailrelay.com\/en\/glossary\/transactional-email\/\" target=\"_blank\" rel=\"noopener\">transactional emails<\/a>, with your domain authenticated so they reach the inbox.<\/p>\n\n<p class=\"wp-block-paragraph\">And for people who agree to receive your emails, you create your subscription form, import contacts with their permission and send them an automatic <a href=\"https:\/\/mailrelay.com\/en\/glossary\/welcome-email\/\" target=\"_blank\" rel=\"noopener\">welcome email<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">For your newsletters, the free account includes up to 80,000 emails a month and 20,000 contacts, with human support on every plan. Terms for transactional sending are on the <a href=\"https:\/\/mailrelay.com\/en\/pricing\/\" target=\"_blank\" rel=\"noopener\">pricing<\/a> page.<\/p>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Make your forms deliver and grow your list<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Notifications that reach the inbox and a list that grows with every subscriber.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-mailrelay-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailrelay.com\/en\/signup\/?utm_medium=cta&#038;utm_campaign=formulario-de-contacto\">Try Mailrelay for free<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Contact form FAQ<\/h2>\n\n<p class=\"wp-block-paragraph\">Three common questions when setting up yours.<\/p>\n\n<h3 class=\"wp-block-heading\">How do I create a contact form in WordPress?<\/h3>\n\n<p class=\"wp-block-paragraph\">With a form plugin, such as Contact Form 7 or WPForms, or with your theme&#8217;s form block. Then connect the sending to an SMTP server so notifications don&#8217;t end up in spam.<\/p>\n\n<h3 class=\"wp-block-heading\">Can I send my newsletter to people who write to me through the form?<\/h3>\n\n<p class=\"wp-block-paragraph\">Only if they ticked a specific checkbox to receive marketing communications. Writing to you with a question isn&#8217;t the same as subscribing.<\/p>\n\n<h3 class=\"wp-block-heading\">Is it better to use a form or show your email address?<\/h3>\n\n<p class=\"wp-block-paragraph\">You can have both. The form organizes inquiries and protects your address from spam. A visible email address builds trust with people who prefer to write from their own email.<\/p>\n\n<h2 class=\"wp-block-heading\">Related posts<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/subscription-form\/\">Subscription form<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/mailto\/\">Mailto<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/double-opt-in\/\">Double opt-in<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/autoresponder\/\">Autoresponder<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/smtp\/\">SMTP<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/landing-page\/\">Landing page<\/a><\/li>\n<\/ul>\n","protected":false},"template":"","class_list":["post-114030","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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