{"id":117456,"date":"2026-11-11T15:08:02","date_gmt":"2026-11-11T15:08:02","guid":{"rendered":"https:\/\/mailrelay.com\/glossary\/whatsapp-link\/"},"modified":"2026-11-11T15:08:15","modified_gmt":"2026-11-11T15:08:15","slug":"whatsapp-link","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/whatsapp-link\/","title":{"rendered":"WhatsApp link"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A WhatsApp link is a web address that opens a chat with a specific number directly, without having to save it in your contacts first.<\/p>\n\n<p class=\"wp-block-paragraph\">It looks like this: <code>https:\/\/wa.me\/34600123456<\/code>. Whoever taps it on their phone or computer lands in the conversation and only has to type.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>It&#8217;s the simplest way to get a customer to message you on WhatsApp in one click<\/strong>: from a button in your newsletter, your email signature, your website or a QR code.<\/p>\n\n<p class=\"wp-block-paragraph\">You can also add a pre-written message, such as &#8220;Hi, I&#8217;d like to book an appointment&#8221;, so the person only has to tap send.<\/p>\n\n<h2 class=\"wp-block-heading\">What is a WhatsApp link and what is it for?<\/h2>\n\n<p class=\"wp-block-paragraph\">WhatsApp calls it &#8220;click to chat&#8221;. It works in the regular app and in <a href=\"https:\/\/mailrelay.com\/en\/glossary\/whatsapp-business\/\">WhatsApp Business<\/a>, on mobile and on <a href=\"https:\/\/mailrelay.com\/en\/glossary\/whatsapp-web\/\">WhatsApp Web<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">A WhatsApp link helps you:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Get enquiries without showing your number as text.<\/strong> The customer doesn&#8217;t have to copy it or save it.<\/li>\n\n\n\n<li><strong>Remove steps.<\/strong> From the ad, the email or the website to the chat in a single click.<\/li>\n\n\n\n<li><strong>Know where each conversation comes from<\/strong>, if you use a different pre-filled message in each place.<\/li>\n\n\n\n<li><strong>Handle orders, appointments or questions<\/strong> on the channel many customers already use every day.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">How to create a WhatsApp link step by step<\/h2>\n\n<p class=\"wp-block-paragraph\">You don&#8217;t need any tool to create your WhatsApp link. Just write the address with your number in international format:<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Start with<\/strong> <code>https:\/\/wa.me\/<\/code><\/li>\n\n\n\n<li><strong>Add the country code without the &#8220;+&#8221; or any leading zeros.<\/strong> For Spain, 34.<\/li>\n\n\n\n<li><strong>Add the number without spaces, hyphens or brackets.<\/strong><\/li>\n\n\n\n<li><strong>Test it<\/strong> from another phone before publishing it.<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">Here is what the WhatsApp link looks like with a few example numbers:<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Number as you write it<\/th><th>WhatsApp link<\/th><\/tr><\/thead><tbody><tr><td>+34 600 12 34 56<\/td><td><code>https:\/\/wa.me\/34600123456<\/code><\/td><\/tr><tr><td>+52 55 1234 5678 (Mexico)<\/td><td><code>https:\/\/wa.me\/525512345678<\/code><\/td><\/tr><tr><td>+54 9 11 1234-5678 (Argentina)<\/td><td><code>https:\/\/wa.me\/5491112345678<\/code><\/td><\/tr><\/tbody><\/table><\/figure>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/como-se-forma-link-whatsapp-1024x576.jpg\" alt=\"Infographic: how a WhatsApp link is built from the country code and the number\" class=\"wp-image-117153\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/como-se-forma-link-whatsapp-1024x576.jpg 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/como-se-forma-link-whatsapp-300x169.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/como-se-forma-link-whatsapp-768x432.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/como-se-forma-link-whatsapp-110x62.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/como-se-forma-link-whatsapp-60x34.jpg 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/como-se-forma-link-whatsapp.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Add a WhatsApp button to your next newsletter<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Design your emails with the Mailrelay editor and add your wa.me link in one click.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-mailrelay-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailrelay.com\/en\/signup\/?utm_medium=cta&amp;utm_campaign=enlace-whatsapp\">Create a free account<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">How to add a pre-filled message<\/h2>\n\n<p class=\"wp-block-paragraph\">If you add <code>?text=<\/code> to the end of the WhatsApp link, the chat opens with the message already written. Spaces are written as <code>%20<\/code>:<\/p>\n\n<p class=\"wp-block-paragraph\"><code>https:\/\/wa.me\/34600123456?text=Hola,%20quiero%20pedir%20cita<\/code><\/p>\n\n<p class=\"wp-block-paragraph\">Whoever taps it will see &#8220;Hi, I&#8217;d like to book an appointment&#8221; in the text box and only has to send it. <strong>They can change it before sending<\/strong>, so use it as a prompt, not as a form.<\/p>\n\n<p class=\"wp-block-paragraph\">Some ideas depending on where you place the link:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>In a newsletter:<\/strong> &#8220;Hi, I&#8217;m coming from the November offer email&#8221;.<\/li>\n\n\n\n<li><strong>On your website:<\/strong> &#8220;Hi, I have a question about a product&#8221;.<\/li>\n\n\n\n<li><strong>On an event <a href=\"https:\/\/mailrelay.com\/en\/glossary\/landing-page\/\">landing page<\/a>:<\/strong> &#8220;Hi, I&#8217;d like to book a place at the workshop&#8221;.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Accented letters and symbols such as &#8220;?&#8221; or &#8220;&amp;&#8221; also need to be encoded. If you don&#8217;t want to do it by hand, type the message into any free URL encoder and copy the result.<\/p>\n\n<h2 class=\"wp-block-heading\">How to create the link from WhatsApp Business<\/h2>\n\n<p class=\"wp-block-paragraph\">The WhatsApp Business app has its own short WhatsApp link, in this format: <code>wa.me\/message\/\u2026<\/code>. You&#8217;ll find it in the settings, under the business tools, in the &#8220;Short link&#8221; option. Menu names may vary slightly depending on the version.<\/p>\n\n<p class=\"wp-block-paragraph\">From there you can:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Copy and share the link.<\/li>\n\n\n\n<li>Turn on a pre-filled message.<\/li>\n\n\n\n<li>See the link&#8217;s QR code, ready to print.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">The advantage is that it doesn&#8217;t show your number in the address. If you change the message, the link stays the same.<\/p>\n\n<h2 class=\"wp-block-heading\">Where to place your WhatsApp link<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><strong>In your emails.<\/strong> A &#8220;Message us on WhatsApp&#8221; button in the <a href=\"https:\/\/mailrelay.com\/en\/glossary\/newsletter\/\">newsletter<\/a> or in an order confirmation email.<\/li>\n\n\n\n<li><strong>In your <a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-signature\/\">email signature<\/a>.<\/strong> Next to your phone number, with clear text: &#8220;WhatsApp: message us here&#8221;.<\/li>\n\n\n\n<li><strong>On your website and landing pages.<\/strong> On the contact page, on product pages or in a sticky button.<\/li>\n\n\n\n<li><strong>On social media.<\/strong> In your Instagram or TikTok bio, or on your <a href=\"https:\/\/mailrelay.com\/en\/glossary\/linkedin\/\">LinkedIn<\/a> profile.<\/li>\n\n\n\n<li><strong>On paper.<\/strong> As a QR code on business cards, flyers, shop windows or receipts.<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/donde-poner-link-whatsapp-1024x576.jpg\" alt=\"Infographic: where to place your WhatsApp link (email, signature, website, social media and QR code)\" class=\"wp-image-117155\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/donde-poner-link-whatsapp-1024x576.jpg 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/donde-poner-link-whatsapp-300x169.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/donde-poner-link-whatsapp-768x432.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/donde-poner-link-whatsapp-110x62.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/donde-poner-link-whatsapp-60x34.jpg 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/donde-poner-link-whatsapp.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Common mistakes with the WhatsApp link<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><strong>Leaving in the &#8220;+&#8221;, spaces or a leading zero.<\/strong> The WhatsApp link can&#8217;t find the number.<\/li>\n\n\n\n<li><strong>Forgetting the country code.<\/strong> Without it, WhatsApp doesn&#8217;t know who to contact.<\/li>\n\n\n\n<li><strong>Not encoding the message.<\/strong> Unencoded spaces or accented letters can cut the text short.<\/li>\n\n\n\n<li><strong>Using a number nobody answers.<\/strong> If you publish the link, reply quickly or set up an away message.<\/li>\n\n\n\n<li><strong>Not testing it.<\/strong> Always open it from another phone before sending it to your list.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">WhatsApp link vs WhatsApp campaigns: not the same thing<\/h2>\n\n<p class=\"wp-block-paragraph\">The link is for <strong>the customer to message you<\/strong>. It&#8217;s an open door, but you have to wait for people to use it.<\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/mailrelay.com\/en\/whatsapp\/\">WhatsApp campaigns<\/a> work the other way round: <strong>you message your whole list<\/strong> of contacts who have agreed to receive your messages, using templates approved by Meta.<\/p>\n\n<p class=\"wp-block-paragraph\">Ideally, combine them: the link in your emails and on your website to receive enquiries, and campaigns for notices, reminders and promotions. You&#8217;ll find more ideas in <a href=\"https:\/\/mailrelay.com\/en\/glossary\/whatsapp-marketing\/\">WhatsApp marketing<\/a> and in how to <a href=\"https:\/\/mailrelay.com\/en\/blog\/2026\/11\/11\/whatsapp-poll\/\">create a poll on WhatsApp<\/a>.<\/p>\n\n<h2 class=\"wp-block-heading\">How Mailrelay helps you<\/h2>\n\n<p class=\"wp-block-paragraph\">With Mailrelay you can take your WhatsApp link to your whole list and also message them on WhatsApp:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Buttons with your WhatsApp link<\/strong> in newsletters and landing pages: a button accepts any address, including a wa.me one.<\/li>\n\n\n\n<li><strong>WhatsApp campaigns<\/strong> with templates, buttons and statistics for every send, from the same dashboard as email and SMS.<\/li>\n\n\n\n<li><strong>Segmentation<\/strong>, to send the WhatsApp button only to those who are interested.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">WhatsApp is included in the Standard and Enterprise plans, with a 10-day trial on the free account. Meta&#8217;s per-message fees are paid separately.<\/p>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>And when you want to message them yourself, use WhatsApp campaigns<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meta-approved templates and statistics for every send, in the same dashboard as your email.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-mailrelay-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailrelay.com\/en\/whatsapp\/\">See WhatsApp campaigns<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Frequently asked questions<\/h2>\n\n<p class=\"wp-block-paragraph\">Two common questions we haven&#8217;t answered above.<\/p>\n\n<h3 class=\"wp-block-heading\">Is it free to create a WhatsApp link?<\/h3>\n\n<p class=\"wp-block-paragraph\">The wa.me link is a free WhatsApp feature: you don&#8217;t need to pay or install anything. The same goes for the WhatsApp Business short link.<\/p>\n\n<h3 class=\"wp-block-heading\">Can I create a WhatsApp link for a group?<\/h3>\n\n<p class=\"wp-block-paragraph\">You can, but it&#8217;s a different thing: a group invite link is created from the group info and takes the person to join the group, not to a chat with you.<\/p>\n\n<h2 class=\"wp-block-heading\">Related posts<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/whatsapp-business\/\">WhatsApp Business<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/whatsapp-web\/\">WhatsApp Web<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/whatsapp-marketing\/\">WhatsApp marketing<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/whatsapp-broadcast-list\/\">Broadcast list<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-signature\/\">Email signature<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/landing-page\/\">Landing page<\/a><\/li>\n<\/ul>\n","protected":false},"template":"","class_list":["post-117456","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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