{"id":60525,"date":"2022-11-08T19:29:05","date_gmt":"2022-11-08T19:29:05","guid":{"rendered":"https:\/\/mailrelay.com\/glossary\/webinar\/"},"modified":"2026-10-06T21:32:38","modified_gmt":"2026-10-06T21:32:38","slug":"webinar","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/webinar\/","title":{"rendered":"Webinar"},"content":{"rendered":"<p>A webinar is a live seminar held over the Internet, usually for educational purposes, in which viewers can actively take part by asking questions, making comments and sharing related information.<\/p>\n<p>The word webinar comes from combining the words web and seminar, so it&#8217;s easy to infer that it means a web seminar.<\/p>\n<p>In general, these are live events, scheduled for a specific date and time. They are usually recorded so that those who couldn&#8217;t attend live can watch them later, but in that case there is no interaction between the viewer and the speaker.<\/p>\n<h2>1. Difference between webinar and webcast<\/h2>\n<p>These two terms are often confused, since webinars and webcasts have similarities, but there is one key difference between them.<\/p>\n<p>In a webcast, communication is one-way, meaning there is no interaction between the presenter and the attendees.<\/p>\n<p>A webinar, on the other hand, is a more interactive format where attendees can ask the presenter questions and the presenter can ask them questions too, creating two-way communication.<\/p>\n<h2>2. Benefits of webinars<\/h2>\n<p>Adding webinars to any sound content strategy brings a number of advantages, including:<\/p>\n<ul>\n<li><strong>Interaction with the audience.<\/strong> A webinar allows you to interact with attendees in real time and exchange information with the audience.<\/li>\n<li><strong>It&#8217;s easy to place CTAs at multiple points.<\/strong> Webinars are so flexible that they allow us to include a call to action (CTA) at any point during the event, even to make live sales offers.<\/li>\n<li><strong>It allows you to capture the attention of the target audience.<\/strong> It is an excellent setting to connect with the target audience and position ourselves as an authority on the subject.<\/li>\n<li><strong>It enables<\/strong> <a href=\"https:\/\/mailrelay.com\/en\/blog\/2018\/07\/26\/remarketing\/\" target=\"_blank\" rel=\"noopener\"><strong>remarketing<\/strong><\/a><strong>.<\/strong> Since attendees have to provide their contact details to access a webinar, we get their data for later remarketing actions.<\/li>\n<li><strong>Live or recorded.<\/strong> The content is broadcast live, but it is recorded so it can also be watched later. And it can become a lead magnet.<\/li>\n<li><strong>It builds authority for the speaker and the organizer.<\/strong> As a result, the popularity and <a href=\"https:\/\/mailrelay.com\/en\/glossary\/branding\/\" target=\"_blank\" rel=\"noopener\">branding<\/a> of both are significantly strengthened, as long as the content offered is high quality.<\/li>\n<li><strong>They help to boost conversions.<\/strong> People attending a webinar are very receptive to completing the conversion the webinar is aiming for.<\/li>\n<li><strong>Low cost.<\/strong> Compared to the costs of holding a seminar in a physical venue, webinars are much cheaper: speakers and attendees don&#8217;t need to travel, there&#8217;s no need to rent a large venue, etc.<\/li>\n<li><strong>\u201cUnlimited\u201d capacity.<\/strong> A standard (in-person) seminar is limited by the capacity of the room where it takes place, while a webinar has practically unlimited capacity, depending on the tool used for streaming.<\/li>\n<\/ul>\n<h2>3. Disadvantages of webinars<\/h2>\n<p>Since webinars are broadcast live and online, they depend on external elements over which you don&#8217;t have full control. That&#8217;s why they are not without disadvantages. Some of them are:<\/p>\n<ul>\n<li><strong>Participation can be anonymous.<\/strong> Although at least an email address is required to register, many attendees choose to give temporary email addresses (or create them specifically for the webinar) to stay anonymous, so they can&#8217;t be targeted with remarketing.<\/li>\n<li><strong>Total dependence on the internet connection.<\/strong> Any problem with the connection used for the broadcast can prevent the webinar from taking place. Likewise, attendees need a good, stable connection to be able to attend.<\/li>\n<li><strong>Less impact.<\/strong> Because everything happens online, you reach a larger audience, but that audience doesn&#8217;t experience the same impact as attending the event in person, since they are sometimes doing other tasks while watching the webinar.<\/li>\n<\/ul>\n<h2>4. Webinar tools<\/h2>\n<p>There are a large number of applications, both free and paid, for creating webinars. The premise is that any self-respecting webinar platform must allow interaction between the presenter and the attendees. Among the most popular tools for creating webinars are:<\/p>\n<ul>\n<li>Demio, a paid tool that is very easy to use.<\/li>\n<li>Discord, initially designed for online game users to interact, also allows you to create webinars for free.<\/li>\n<li>GoToWebinar. One of the pioneering tools in the world of webinars; it is a paid option.<\/li>\n<li>Livestorm, a paid platform with many integrations, such as Slack, Google Analytics, Stripe, etc.<\/li>\n<li>Google Meet, a free tool with very limited features.<\/li>\n<li>Webex Meetings. Cisco Systems software with free and paid versions.<\/li>\n<li>Webinar Ninja, a very popular, easy-to-use paid tool.<\/li>\n<li>WebinarJam, a paid tool with advanced options.<\/li>\n<li>YouTube Direct, which is free and has very limited webinar features.<\/li>\n<li>Zoom, which integrates with Facebook Live and YouTube; it is a paid tool.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">Related entries<\/h2>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/video-marketing\/\">Video marketing<\/a><\/li>\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/visual-search\/\">Visual search<\/a><\/li>\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/vmta\/\">VMTA<\/a><\/li>\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/web-scraping\/\">Web scraping<\/a><\/li>\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/webmail\/\">Webmail<\/a><\/li>\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/whatsapp\/\">WhatsApp<\/a><\/li>\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/widget\/\">Widget<\/a><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Find out how <a href=\"https:\/\/mailrelay.com\/en\/\">Mailrelay<\/a> can help you with your email marketing strategy.<\/p>\n","protected":false},"template":"","class_list":["post-60525","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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The word webinar comes from combining the words web and seminar, so it&#8217;s easy to infer that it means a web seminar. In general, these&hellip;","_links":{"self":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/glossary\/60525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"version-history":[{"count":3,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/glossary\/60525\/revisions"}],"predecessor-version":[{"id":99504,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/glossary\/60525\/revisions\/99504"}],"wp:attachment":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/media?parent=60525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}