{"id":61039,"date":"2022-11-27T22:51:20","date_gmt":"2022-11-27T22:51:20","guid":{"rendered":"https:\/\/mailrelay.com\/glossary\/pure-players\/"},"modified":"2023-08-30T11:02:57","modified_gmt":"2023-08-30T11:02:57","slug":"pure-players","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/pure-players\/","title":{"rendered":"Pure players"},"content":{"rendered":"<p>Pure players are companies that only offer products or services online.<\/p>\n<p>They are called pure, because they are only selling online, through a virtual shop or on social media. In other words, they don&#8217;t need to have a physical store to attract customers.<\/p>\n<p>Pure players are a type of ecommerce or online store, which has a growing presence in multiple sectors. At the moment, it is not possible to create a pure player business model in many setors, but this is changing a lot, as more and more companies are looking for new options for selling online.<\/p>\n<h2>1. Advantages of pure players<\/h2>\n<p>Pure players, compared to traditional sales businesses that distribute their products in physical stores, have a series of competitive advantages. Among them, we can find:<\/p>\n<ul>\n<li><strong>You would need less investment to create a new business.<\/strong> One of the most important facts is that pure players don&#8217;t need a phisical space to receive customers and display their products, they advertise online and create email marketing campaigns to give visibility to their products.\n<p>It is likely that they need a place to store their merchandise, but the costs of a warehouse are reduced compared to commercial spaces for receiving customers.<\/li>\n<li><strong>They have a single sales model.<\/strong> As they are only selling online, it is easier and cheaper to deliver the products, since they can hire a transport company to manage and deliver the products to their customers.<\/li>\n<li><strong>Every person with Internet connection is a potential customer.<\/strong> Anyone with a device connected to the Internet is likely to become a customer of pure players, since the purchase is made directly and, generally, the product can be sent to any part of the planet.<\/li>\n<li><strong>It is possible to display a targeted list of products to different customers.<\/strong> Through social media and investment in online advertising, they are able to reach their buyer persona more effectively and this allows them to grow faster, since they impact a previously segmented public.<\/li>\n<li><strong>They can react faster.<\/strong> In case of a change in the market, they just have to adapt their website and their product offer to cover a new market niche or start selling products that their customers have searched for and had not found.<\/li>\n<li><strong>They can offer very competitive prices.<\/strong> Having a low-cost infrastructure allows them to run very aggressive specific campaigns and even maintain various products in their catalog at very low prices for long periods of time.<\/li>\n<\/ul>\n","protected":false},"template":"","class_list":["post-61039","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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