{"id":62806,"date":"2023-02-22T20:40:05","date_gmt":"2023-02-22T20:40:05","guid":{"rendered":"https:\/\/mailrelay.com\/glossary\/merchandising\/"},"modified":"2026-10-15T12:28:55","modified_gmt":"2026-10-15T12:28:55","slug":"merchandising","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/merchandising\/","title":{"rendered":"Merchandising"},"content":{"rendered":"\n

Merchandising<\/strong> is the set of techniques used to present products at the point of sale, whether physical or online, so that they catch the eye and sell more. It covers where products are placed, how they are displayed, what is highlighted and the atmosphere surrounding the purchase.<\/p>\n\n

Its goal is to help customers easily find what they are looking for and discover products they hadn’t planned to buy. That’s why it is used in stores, supermarkets and pharmacies, but also in online stores and in a brand’s emails.<\/p>\n\n

What does merchandising mean?<\/h2>\n\n

The word comes from the English merchandise<\/em> (goods) and the ending -ing<\/em>, which indicates an action. In Spanish, it is usually translated as \u00abcomercializaci\u00f3n\u00bb (commercialization) or \u00abt\u00e9cnicas de presentaci\u00f3n en el punto de venta\u00bb (point-of-sale presentation techniques), although in practice the English term is used.<\/p>\n\n

It is spelled merchandising<\/strong>, with \u201cch\u201d and no accent mark. Spellings such as \u201cmerchandaising\u201d or \u201cmarchandising\u201d are common mistakes.<\/p>\n\n

Merchandising vs. merchandise: what’s the difference?<\/h2>\n\n

Many people use the word merchandising for T-shirts, mugs or pens with a brand’s logo. In fact, those items are merchandise<\/em> (or merch<\/em>, informally). Merchandising is the technique; merchandise is the product.<\/p>\n\n

<\/th>Merchandising<\/th>Merchandise (merch)<\/th><\/tr><\/thead>
What it is<\/td>Techniques for presenting and selling products<\/td>Branded promotional items<\/td><\/tr>
Example<\/td>Placing candy next to the checkout<\/td>A T-shirt with a band’s logo<\/td><\/tr>
Goal<\/td>Increase sales at the point of sale<\/td>Give the brand visibility or sell it as a product<\/td><\/tr>
Where it is used<\/td>Physical store, online store, email<\/td>Events, corporate gifts, fan stores<\/td><\/tr><\/tbody><\/table><\/figure>\n\n

Types of merchandising<\/h2>\n\n

Depending on what it focuses on, these types are usually distinguished:<\/p>\n\n