Metatags is an English term that, in Spanish, is usually translated as “elementos meta” or “meta etiquetas” (meta elements or meta tags). They are tags (text strings and lines of HTML code) placed inside the HTML code of websites.<\/p>\n\n
The main purpose of metatags is to present information in a very specific way, both to people searching and to search engine indexing robots, providing the right information so the website looks attractive and, at the same time, ranks much better in search engines.<\/p>\n\n
There are different types of metatags and each has its own characteristics; not all of them are relevant for SEO. But that doesn’t make it any less important to know them and use them properly.<\/p>\n\n
Since metatags have two main functions, ranking the web page and showing users what they will find if they visit our search result, it is vital to write them smartly.<\/p>\n\n
In other words, reaching the top positions in the search results is of little or no use if users then don’t click on our result because the title and description metatags used aren’t attractive to them.<\/p>\n\n
That’s why here are some tips for using metatags properly, so that both Google and your potential visitors like them:<\/p>\n\n
All metatags have their relevance and are designed for a purpose, but when it comes to improving our website’s SEO ranking, some are more important than others.<\/p>\n\n
Here is a list highlighting the most important metatags from an SEO point of view.<\/p>\n\n
These are the ones you must always have on your pages, as they are vital both for search engines and for their users:<\/p>\n\n
These are vital for many SEO experts but others don’t consider them relevant. But it is important to use them so that Google’s robot better understands the structure and content of our website. The most notable of them is metarobots.<\/p>\n\n These don’t carry much weight when it comes to ranking our web page, but they are useful at very specific moments of indexing.<\/p>\n\n<title>\u00bfQu\u00e9 es email marketing? Trucos para ganar dinero<\/title><\/code><\/p>\n\n\n
<meta name=\"description\" content=\u201c\u00bfEl email marketing te parece complicado? En Mailrelay<\/a> te damos las claves para crear campa\u00f1as de email marketing, con total garant\u00eda de entregabilidad y para que puedas ganar convertir cada campa\u00f1a de email en una fuente de ingresos para tu negocio.\"><\/code><\/p>\n\n\n
<meta http-equiv=\"Content-Type\" content=\"text\/html; charset=UTF-8\"><\/code><\/p>\n\nMedium-importance metatags<\/span><\/h3>\n\n
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<meta name=\"robots\" content=\"index, follow\"><\/code><\/p>\n\nLow-importance metatags<\/h3>\n\n
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<meta name=\"keywords\" content=\"marketing, email, masivos, envios\"><\/code><\/p>\n\n\n
<meta name=\"author\" content=\u201cSoporte Mailrelay\"><\/code><\/p>\n\n\n
<meta name=\"rating\" content=\"General\" \/> <\/code><\/p>\n\nRelated entries<\/h2>\n\n
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