{"id":63381,"date":"2023-03-30T16:56:43","date_gmt":"2023-03-30T16:56:43","guid":{"rendered":"https:\/\/mailrelay.com\/glossary\/sales-funnel\/"},"modified":"2024-08-29T12:52:27","modified_gmt":"2024-08-29T12:52:27","slug":"sales-funnel","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/sales-funnel\/","title":{"rendered":"Sales funnel"},"content":{"rendered":"

The sales funnel or conversion funnel is all the stages through which a user passes, since making the first contact with us or our services, until they become a customer.<\/p>\n

1. User stages through the sales funnel<\/h2>\n

These stages are the natural process that a user will go through, since they become aware of their need, until they decide to satisfy it:<\/p>\n

The discovery<\/strong><\/p>\n

At this stage, the Buyer Persona will discover a new need or problem that they were not aware of; This need may arise from a daily situation or after receiving our email marketing campaigns.<\/p>\n

Research<\/strong><\/p>\n

Arrived at this point, the user already recognize their need and identify the problem; At this time, they will not be interested in a specific brand, but in products or services that could solve the problem. It is advisable to provi de valuable content so that your customers will remember you.<\/p>\n

The decision<\/strong><\/p>\n

Once they have researched and are informed, users will be ready to purchase. It is the moment to send our proposals to solve their needs and create a sales opportunity.<\/p>\n

2. Stages of the email marketing sales funnel<\/h2>\n

Applying the sales funnel to email marketing<\/a>, three phases or stages can be identified, for each of them, it is advisable to send a different type of content.<\/p>\n

TOFU (Top of the funnel)<\/strong><\/p>\n

This discovery phase requires, since the audience is in the initial phase of the funnel, that you test by sending varied content, always related to your business; so you should offer value and aim to cover various needs.<\/p>\n

MOFU (Middle of the funnel)<\/strong><\/p>\n

Once we move on to the research phase, our subscribers will show a more concrete interest and want to solve a specific need. Therefore, you have to send them emails with a more targeted content and focused on loyalty.<\/p>\n

BOFU (Bottom of the funnel)<\/strong><\/p>\n

In the last stages, during the decision phase, we have to send pure and simple sales emails. Whenever possible with personalized offers and, where appropriate, loyalty discounts.<\/p>\n","protected":false},"template":"","class_list":["post-63381","glossary","type-glossary","status-publish","hentry"],"yoast_head":"\nSales funnel - Mailrelay<\/title>\n<meta name=\"description\" content=\"The sales funnel or conversion funnel refers to all the stages a user goes through.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailrelay.com\/en\/glossary\/sales-funnel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sales funnel - Mailrelay\" \/>\n<meta property=\"og:description\" content=\"The sales funnel or conversion funnel refers to all the stages a user goes through.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailrelay.com\/en\/glossary\/sales-funnel\/\" \/>\n<meta property=\"og:site_name\" content=\"Mailrelay\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mailrelay\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-29T12:52:27+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@mailrelay\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mailrelay.com\/en\/glossary\/sales-funnel\/\",\"url\":\"https:\/\/mailrelay.com\/en\/glossary\/sales-funnel\/\",\"name\":\"Sales funnel - Mailrelay\",\"isPartOf\":{\"@id\":\"https:\/\/mailrelay.com\/en\/#website\"},\"datePublished\":\"2023-03-30T16:56:43+00:00\",\"dateModified\":\"2024-08-29T12:52:27+00:00\",\"description\":\"The sales funnel or conversion funnel refers to all the stages a user goes through.\",\"breadcrumb\":{\"@id\":\"https:\/\/mailrelay.com\/en\/glossary\/sales-funnel\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mailrelay.com\/en\/glossary\/sales-funnel\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mailrelay.com\/en\/glossary\/sales-funnel\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mailrelay.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sales funnel\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mailrelay.com\/en\/#website\",\"url\":\"https:\/\/mailrelay.com\/en\/\",\"name\":\"Mailrelay\",\"description\":\"Mailrelay.com - Email Marketing Software\",\"publisher\":{\"@id\":\"https:\/\/mailrelay.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mailrelay.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mailrelay.com\/en\/#organization\",\"name\":\"Mailrelay\",\"url\":\"https:\/\/mailrelay.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mailrelay.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/05\/mailrelay-logo.jpg\",\"contentUrl\":\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/05\/mailrelay-logo.jpg\",\"width\":613,\"height\":291,\"caption\":\"Mailrelay\"},\"image\":{\"@id\":\"https:\/\/mailrelay.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Mailrelay\/\",\"https:\/\/x.com\/mailrelay\",\"https:\/\/www.youtube.com\/mailrelay-email-marketing\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sales funnel - Mailrelay","description":"The sales funnel or conversion funnel refers to all the stages a user goes through.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mailrelay.com\/en\/glossary\/sales-funnel\/","og_locale":"en_US","og_type":"article","og_title":"Sales funnel - Mailrelay","og_description":"The sales funnel or conversion funnel refers to all the stages a user goes through.","og_url":"https:\/\/mailrelay.com\/en\/glossary\/sales-funnel\/","og_site_name":"Mailrelay","article_publisher":"https:\/\/www.facebook.com\/Mailrelay\/","article_modified_time":"2024-08-29T12:52:27+00:00","twitter_card":"summary_large_image","twitter_site":"@mailrelay","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mailrelay.com\/en\/glossary\/sales-funnel\/","url":"https:\/\/mailrelay.com\/en\/glossary\/sales-funnel\/","name":"Sales funnel - Mailrelay","isPartOf":{"@id":"https:\/\/mailrelay.com\/en\/#website"},"datePublished":"2023-03-30T16:56:43+00:00","dateModified":"2024-08-29T12:52:27+00:00","description":"The sales funnel or conversion funnel refers to all the stages a user goes through.","breadcrumb":{"@id":"https:\/\/mailrelay.com\/en\/glossary\/sales-funnel\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mailrelay.com\/en\/glossary\/sales-funnel\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mailrelay.com\/en\/glossary\/sales-funnel\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mailrelay.com\/en\/"},{"@type":"ListItem","position":2,"name":"Sales funnel"}]},{"@type":"WebSite","@id":"https:\/\/mailrelay.com\/en\/#website","url":"https:\/\/mailrelay.com\/en\/","name":"Mailrelay","description":"Mailrelay.com - Email Marketing Software","publisher":{"@id":"https:\/\/mailrelay.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mailrelay.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mailrelay.com\/en\/#organization","name":"Mailrelay","url":"https:\/\/mailrelay.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mailrelay.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/05\/mailrelay-logo.jpg","contentUrl":"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/05\/mailrelay-logo.jpg","width":613,"height":291,"caption":"Mailrelay"},"image":{"@id":"https:\/\/mailrelay.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Mailrelay\/","https:\/\/x.com\/mailrelay","https:\/\/www.youtube.com\/mailrelay-email-marketing"]}]}},"uagb_featured_image_src":[],"uagb_author_info":{"display_name":"Mailrelay","author_link":"https:\/\/mailrelay.com\/en\/blog\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"The sales funnel or conversion funnel is all the stages through which a user passes, since making the first contact with us or our services, until they become a customer. 1. User stages through the sales funnel These stages are the natural process that a user will go through, since they become aware of their…","_links":{"self":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/glossary\/63381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"version-history":[{"count":2,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/glossary\/63381\/revisions"}],"predecessor-version":[{"id":81507,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/glossary\/63381\/revisions\/81507"}],"wp:attachment":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/media?parent=63381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}