{"id":64499,"date":"2023-05-19T18:46:15","date_gmt":"2023-05-19T18:46:15","guid":{"rendered":"https:\/\/mailrelay.com\/glossary\/page-authority-pa\/"},"modified":"2023-08-30T10:42:32","modified_gmt":"2023-08-30T10:42:32","slug":"page-authority-pa","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/page-authority-pa\/","title":{"rendered":"Page Authority (PA)"},"content":{"rendered":"<p>PA (Page Authority) is an indicator similar to Domain Authority but in this case the metrics are applied for finding the authority of a specific page (web page within a website) regardless of the general domain authority, in this metric what is relevant is the page itself.<\/p>\n<p>As with Domain Authority or DA, relevance is measured on a range of 0 to 100, where 100 is the best score\/authority.<\/p>\n<p>Since Google search results show individual pages, page authority is a very relevant metric; as you are working with individual pages, you can choose to focus on more niche and &#8220;long tail&#8221; keywords for better ranking (as more general keywords are easier to rank for).<\/p>\n<h2>1. Improve page authority (PA)<\/h2>\n<p>As page authority is an individual metric, we will provide you with these best practices for improving it. Try to apply them whenever possible,<\/p>\n<ul>\n<li>Create original and relevant content.<\/li>\n<li>Include links to relevant external sites.<\/li>\n<li>Include internal links.<\/li>\n<li>Remove links that are not relevant.<\/li>\n<li>Write the content for the page thinking about SEO parameters without forgetting your audience.<\/li>\n<\/ul>\n","protected":false},"template":"","class_list":["post-64499","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Page Authority (PA) - Mailrelay<\/title>\n<meta name=\"description\" content=\"PA (Page Authority) is an indicator similar to Domain Authority but in this case the metrics are applied for finding the authority\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailrelay.com\/en\/glossary\/page-authority-pa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Page Authority (PA) - 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