{"id":64678,"date":"2023-05-24T19:50:29","date_gmt":"2023-05-24T19:50:29","guid":{"rendered":"https:\/\/mailrelay.com\/glossary\/backlink\/"},"modified":"2026-11-13T01:15:01","modified_gmt":"2026-11-13T01:15:01","slug":"backlink","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/backlink\/","title":{"rendered":"Backlink"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">You write a useful article and, a few weeks later, an industry blog links to it. That link brings you visitors. It also tells Google that someone outside your site recommends your content. That&#8217;s a backlink.<\/p>\n\n<h2 class=\"wp-block-heading\">What is a backlink?<\/h2>\n\n<p class=\"wp-block-paragraph\">A backlink is a link from another website that points to yours. It&#8217;s also called an inbound link or incoming link. If an online newspaper links to your online store in a news story, your store gains a backlink.<\/p>\n\n<p class=\"wp-block-paragraph\">For search engines, every link you receive works as a vote of confidence. The idea comes from PageRank, the algorithm Google started with in 1998: a page that receives links from other relevant pages is probably relevant too.<\/p>\n\n<p class=\"wp-block-paragraph\">Today Google uses hundreds of signals, but links are still one of the most important ones for off-page <a href=\"https:\/\/mailrelay.com\/en\/glossary\/seo-search-engine-optimization\/\">SEO<\/a>.<\/p>\n\n<h2 class=\"wp-block-heading\">What a backlink is not<\/h2>\n\n<p class=\"wp-block-paragraph\">It&#8217;s worth separating it from two concepts it&#8217;s often confused with:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Internal link.<\/strong> One that goes from a page on your website to another page on the same website. It helps organize your content, but it isn&#8217;t an external vote. We explain it in <a href=\"https:\/\/mailrelay.com\/en\/glossary\/internal-linking\/\">internal linking<\/a>.<\/li>\n\n\n\n<li><strong>Outbound link.<\/strong> One you place pointing to another website. For you it&#8217;s an outbound link and, for that website, a backlink.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Types of backlinks<\/h2>\n\n<p class=\"wp-block-paragraph\">Not all inbound links are worth the same. Google distinguishes several types based on the link&#8217;s rel attribute, as it explains in its guide on <a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/qualify-outbound-links?hl=es\">how to qualify outbound links<\/a>:<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Type<\/th><th>Attribute<\/th><th>What it tells Google<\/th><th>Does it pass authority?<\/th><\/tr><\/thead><tbody><tr><td>Dofollow<\/td><td>No attribute<\/td><td>&#8220;I recommend this page&#8221;<\/td><td>Yes<\/td><\/tr><tr><td>Nofollow<\/td><td><code>rel=\"nofollow\"<\/code><\/td><td>&#8220;I don&#8217;t want to endorse this link&#8221;<\/td><td>Only treated as a hint<\/td><\/tr><tr><td>Sponsored<\/td><td><code>rel=\"sponsored\"<\/code><\/td><td>&#8220;This link is advertising or paid&#8221;<\/td><td>No<\/td><\/tr><tr><td>UGC<\/td><td><code>rel=\"ugc\"<\/code><\/td><td>&#8220;A user added it (comments, forums)&#8221;<\/td><td>Only treated as a hint<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\">&#8220;Dofollow&#8221; isn&#8217;t a real attribute. It&#8217;s the usual name for a normal link, with no tag limiting its value.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1672\" height=\"941\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/tipos-de-backlinks.jpg\" alt=\"Types of backlinks: dofollow passes authority, nofollow and UGC only count as hints, and sponsored doesn't pass authority\" class=\"wp-image-118001\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/tipos-de-backlinks.jpg 1672w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/tipos-de-backlinks-300x169.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/tipos-de-backlinks-1024x576.jpg 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/tipos-de-backlinks-768x432.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/tipos-de-backlinks-1536x864.jpg 1536w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/tipos-de-backlinks-110x62.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/tipos-de-backlinks-60x34.jpg 60w\" sizes=\"auto, (max-width: 1672px) 100vw, 1672px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">What makes a backlink high quality?<\/h2>\n\n<p class=\"wp-block-paragraph\">Ten good links are worth more than a thousand bad ones. These are the signals that carry the most weight:<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Authority of the linking website.<\/strong> A link from a well-known media outlet or from a website with plenty of links of its own passes more value than one from a brand-new blog. Tools like Moz or Semrush sum this up in metrics such as <a href=\"https:\/\/mailrelay.com\/en\/glossary\/page-authority-pa\/\">page authority<\/a>.<\/li>\n\n\n\n<li><strong>Topical relevance.<\/strong> A link from a website in your industry makes more sense than one from an unrelated website.<\/li>\n\n\n\n<li><strong>Context.<\/strong> A link inside a paragraph about your topic is worth more than one lost in the footer.<\/li>\n\n\n\n<li><strong>Link text.<\/strong> The <a href=\"https:\/\/mailrelay.com\/en\/glossary\/anchor-text\/\">anchor text<\/a> helps Google understand what your page is about. If all your links use the same exact keyword, it looks forced.<\/li>\n\n\n\n<li><strong>Real traffic.<\/strong> A link that brings you visitors is the best proof that it&#8217;s natural.<\/li>\n<\/ol>\n\n<h2 class=\"wp-block-heading\">How to see a website&#8217;s backlinks<\/h2>\n\n<p class=\"wp-block-paragraph\">To see the links your own website receives, the free tool is Google Search Console. In the &#8220;Links&#8221; report you&#8217;ll see which sites link to you, to which pages and with what text.<\/p>\n\n<p class=\"wp-block-paragraph\">To analyze the backlinks of any website, including your competitors&#8217;, you need external tools such as Ahrefs, Semrush or Moz Link Explorer. They all have paid plans with some free queries. Looking at where your competitors get their links from is a good way to find ideas for your own strategy.<\/p>\n\n<h2 class=\"wp-block-heading\">How do you get backlinks?<\/h2>\n\n<p class=\"wp-block-paragraph\">The safest way is to create something others want to link to. From there, these are the approaches that work best:<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Reference content.<\/strong> Comprehensive guides, studies with your own data, templates or calculators. It&#8217;s what others cite when they write about the topic.<\/li>\n\n\n\n<li><strong>Guest articles.<\/strong> Writing for blogs in your industry with a link to your website, known as <a href=\"https:\/\/mailrelay.com\/en\/glossary\/guest-blogging\/\">guest blogging<\/a>.<\/li>\n\n\n\n<li><strong>Media relations.<\/strong> A <a href=\"https:\/\/mailrelay.com\/en\/glossary\/press-release\/\">press release<\/a> with real news or interesting data can end up earning links from newspapers.<\/li>\n\n\n\n<li><strong>Broken links.<\/strong> Finding links that no longer work on websites in your industry and offering your content as a replacement.<\/li>\n\n\n\n<li><strong>Unlinked mentions.<\/strong> If someone talks about your brand without linking to you, write to them and ask them to add the link.<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">All of this is part of <a href=\"https:\/\/mailrelay.com\/en\/glossary\/linkbuilding\/\">linkbuilding<\/a>, the strategy for earning links in a planned way.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1671\" height=\"941\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/como-conseguir-backlinks.jpg\" alt=\"How to get quality backlinks: reference content, guest articles, media relations, broken links and unlinked mentions\" class=\"wp-image-118008\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/como-conseguir-backlinks.jpg 1671w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/como-conseguir-backlinks-300x169.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/como-conseguir-backlinks-1024x577.jpg 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/como-conseguir-backlinks-768x432.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/como-conseguir-backlinks-1536x865.jpg 1536w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/como-conseguir-backlinks-110x62.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/como-conseguir-backlinks-60x34.jpg 60w\" sizes=\"auto, (max-width: 1671px) 100vw, 1671px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Links that can hurt you<\/h2>\n\n<p class=\"wp-block-paragraph\">Buying links that pass authority, exchanging them on a massive scale or flooding forums with links goes against <a href=\"https:\/\/developers.google.com\/search\/docs\/essentials\/spam-policies?hl=es\">Google&#8217;s spam policies<\/a>. As a result, Google may ignore those links or penalize your website.<\/p>\n\n<p class=\"wp-block-paragraph\">The opposite can also happen: someone deliberately sends low-quality links your way to sink you. This is known as <a href=\"https:\/\/mailrelay.com\/en\/glossary\/negative-seo\/\">negative SEO<\/a>. In those cases, Google lets you disavow links from Search Console, although it usually ignores them on its own.<\/p>\n\n<p class=\"wp-block-paragraph\">A good newsletter also helps you earn links: every time you send content to your list, it reaches people who may share it or cite it on their website.<\/p>\n\n<h2 class=\"wp-block-heading\">Frequently asked questions about backlinks<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>How many backlinks does a website need?<\/strong> There&#8217;s no set number. Quality and topical relevance matter more than quantity. Compare your link profile with those of the websites ranking above you on Google.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Can you buy backlinks?<\/strong> You can pay for sponsored links, but they must carry <code>rel=\"sponsored\"<\/code>. Buying links that pass authority breaks Google&#8217;s rules.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Are nofollow backlinks any use?<\/strong> Yes. They can bring you visitors and give your brand visibility, and Google may take them into account as a hint.<\/p>\n\n<h2 class=\"wp-block-heading\">Key takeaways about backlinks<\/h2>\n\n<p class=\"wp-block-paragraph\">A backlink is a link from another website to yours, and Google interprets it as a recommendation. What matters isn&#8217;t so much how many you have as where they come from, the context they appear in and whether anyone actually uses them.<\/p>\n\n<p class=\"wp-block-paragraph\">Create content worth linking to, nurture your relationships within your industry and steer clear of shortcuts.<\/p>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Get your best content to the people who can link to it<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Send your articles by email to the people who already follow you. The free account lets you send up to 80,000 emails a month to 20,000 contacts.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-mailrelay-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailrelay.com\/en\/signup\/?utm_medium=cta&#038;utm_campaign=backlink\">Create a free account<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Related posts<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/linkbuilding\/\">Linkbuilding<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/anchor-text\/\">Anchor text<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/page-authority-pa\/\">Page Authority (PA)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/negative-seo\/\">Negative SEO<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/guest-blogging\/\">Guest blogging<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/link-juice\/\">Link juice<\/a><\/li>\n<\/ul>\n","protected":false},"template":"","class_list":["post-64678","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Backlink: what it is, types and how to get quality backlinks<\/title>\n<meta name=\"description\" content=\"What a backlink is, the types there are (dofollow, nofollow, sponsored and UGC), how to see a website&#039;s backlinks and how to earn quality links.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailrelay.com\/en\/glossary\/backlink\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Backlink: what it is, types and how to get quality backlinks\" \/>\n<meta property=\"og:description\" content=\"What a backlink is, the types there are (dofollow, nofollow, sponsored and UGC), how to see a website&#039;s backlinks and how to earn quality links.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailrelay.com\/en\/glossary\/backlink\/\" \/>\n<meta property=\"og:site_name\" content=\"Mailrelay\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mailrelay\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-13T01:15:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/tipos-de-backlinks.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1672\" \/>\n\t<meta property=\"og:image:height\" content=\"941\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@mailrelay\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/glossary\\\/backlink\\\/\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/glossary\\\/backlink\\\/\",\"name\":\"Backlink: what it is, types and how to get quality backlinks\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/glossary\\\/backlink\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/glossary\\\/backlink\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailrelay.com\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/tipos-de-backlinks.jpg\",\"datePublished\":\"2023-05-24T19:50:29+00:00\",\"dateModified\":\"2026-11-13T01:15:01+00:00\",\"description\":\"What a backlink is, the types there are (dofollow, nofollow, sponsored and UGC), how to see a website's backlinks and how to earn quality links.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/glossary\\\/backlink\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mailrelay.com\\\/en\\\/glossary\\\/backlink\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/glossary\\\/backlink\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/tipos-de-backlinks.jpg\",\"contentUrl\":\"https:\\\/\\\/mailrelay.com\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/tipos-de-backlinks.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/glossary\\\/backlink\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Backlink\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/\",\"name\":\"Mailrelay\",\"description\":\"Mailrelay.com - Email Marketing Software\",\"publisher\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/#organization\",\"name\":\"Mailrelay\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/mailrelay-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/mailrelay.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/mailrelay-logo.jpg\",\"width\":613,\"height\":291,\"caption\":\"Mailrelay\"},\"image\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Mailrelay\\\/\",\"https:\\\/\\\/x.com\\\/mailrelay\",\"https:\\\/\\\/www.youtube.com\\\/mailrelay-email-marketing\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Backlink: what it is, types and how to get quality backlinks","description":"What a backlink is, the types there are (dofollow, nofollow, sponsored and UGC), how to see a website's backlinks and how to earn quality links.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mailrelay.com\/en\/glossary\/backlink\/","og_locale":"en_US","og_type":"article","og_title":"Backlink: what it is, types and how to get quality backlinks","og_description":"What a backlink is, the types there are (dofollow, nofollow, sponsored and UGC), how to see a website's backlinks and how to earn quality links.","og_url":"https:\/\/mailrelay.com\/en\/glossary\/backlink\/","og_site_name":"Mailrelay","article_publisher":"https:\/\/www.facebook.com\/Mailrelay\/","article_modified_time":"2026-11-13T01:15:01+00:00","og_image":[{"width":1672,"height":941,"url":"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/tipos-de-backlinks.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@mailrelay","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mailrelay.com\/en\/glossary\/backlink\/","url":"https:\/\/mailrelay.com\/en\/glossary\/backlink\/","name":"Backlink: what it is, types and how to get quality backlinks","isPartOf":{"@id":"https:\/\/mailrelay.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mailrelay.com\/en\/glossary\/backlink\/#primaryimage"},"image":{"@id":"https:\/\/mailrelay.com\/en\/glossary\/backlink\/#primaryimage"},"thumbnailUrl":"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/tipos-de-backlinks.jpg","datePublished":"2023-05-24T19:50:29+00:00","dateModified":"2026-11-13T01:15:01+00:00","description":"What a backlink is, the types there are (dofollow, nofollow, sponsored and UGC), how to see a website's backlinks and how to earn quality links.","breadcrumb":{"@id":"https:\/\/mailrelay.com\/en\/glossary\/backlink\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mailrelay.com\/en\/glossary\/backlink\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mailrelay.com\/en\/glossary\/backlink\/#primaryimage","url":"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/tipos-de-backlinks.jpg","contentUrl":"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/tipos-de-backlinks.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/mailrelay.com\/en\/glossary\/backlink\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mailrelay.com\/en\/"},{"@type":"ListItem","position":2,"name":"Backlink"}]},{"@type":"WebSite","@id":"https:\/\/mailrelay.com\/en\/#website","url":"https:\/\/mailrelay.com\/en\/","name":"Mailrelay","description":"Mailrelay.com - Email Marketing Software","publisher":{"@id":"https:\/\/mailrelay.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mailrelay.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mailrelay.com\/en\/#organization","name":"Mailrelay","url":"https:\/\/mailrelay.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mailrelay.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/05\/mailrelay-logo.jpg","contentUrl":"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/05\/mailrelay-logo.jpg","width":613,"height":291,"caption":"Mailrelay"},"image":{"@id":"https:\/\/mailrelay.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Mailrelay\/","https:\/\/x.com\/mailrelay","https:\/\/www.youtube.com\/mailrelay-email-marketing"]}]}},"uagb_featured_image_src":[],"uagb_author_info":{"display_name":"Jose Argudo","author_link":"https:\/\/mailrelay.com\/en\/blog\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"You write a useful article and, a few weeks later, an industry blog links to it. That link brings you visitors. It also tells Google that someone outside your site recommends your content. That&#8217;s a backlink. What is a backlink? A backlink is a link from another website that points to yours. It&#8217;s also called&hellip;","_links":{"self":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/glossary\/64678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"version-history":[{"count":4,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/glossary\/64678\/revisions"}],"predecessor-version":[{"id":118152,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/glossary\/64678\/revisions\/118152"}],"wp:attachment":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/media?parent=64678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}