{"id":71095,"date":"2023-06-16T18:18:57","date_gmt":"2023-06-16T18:18:57","guid":{"rendered":"https:\/\/mailrelay.com\/glosario\/wpo-web-performance-optimization\/"},"modified":"2026-10-02T15:30:00","modified_gmt":"2026-10-02T15:30:00","slug":"wpo-web-performance-optimization","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/wpo-web-performance-optimization\/","title":{"rendered":"WPO (Web Performance Optimization)"},"content":{"rendered":"<p>WPO is the acronym for Web Performance Optimization, known in Spanish as optimizaci\u00f3n del rendimiento web. It is the set of techniques and tools that aim to improve loading speed and rendering of web pages, so that users can access their content quickly.<\/p>\n<p>Web performance optimization (WPO) makes it possible to offer a better user experience to website visitors and also benefits <a href=\"https:\/\/mailrelay.com\/en\/glossary\/seo-search-engine-optimization\/\">SEO<\/a> ranking (as Google has publicly stated).<\/p>\n<h2>1. How to improve the performance of a website?<\/h2>\n<p>WPO is, in essence, getting the website to load as quickly as possible, to improve the user experience. Therefore, it makes sense to want to improve that time, so we are going to show you the factors you should review to improve your website&#8217;s performance.<\/p>\n<ul>\n<li><strong>Reducing the loading time of the first byte or TTFB as much as possible.<\/strong> Any delays in the requests between browser and server can increase the response time and hurt WPO.<\/li>\n<li><strong>Controlling the size of the files that make up the website.<\/strong> Special attention must be paid to the total size of the website, so you should try to optimize the size of all the files: images, videos, etc.<\/li>\n<li><strong>Paying attention to the hosting and server you choose.<\/strong> The quality of the hosting service chosen to host the website, as well as the server&#8217;s features, are something to take into account to achieve optimal website performance. If you have a large website, don&#8217;t opt for shared hosting.<\/li>\n<li><strong>Optimizing the code<\/strong>. Unnecessary elements must be removed and the code rewritten to reduce the size of the code files and use a single language.<\/li>\n<li><strong>Using file compression.<\/strong> It is very important to use GZIP compression on files to speed up the page&#8217;s loading time.<\/li>\n<li><strong>Using CDN services.<\/strong> CDNs speed up requests and offer better loading speed, since they allow the load to be distributed among servers located in different locations.<\/li>\n<li><strong>Be careful with templates.<\/strong> If you use templates on your website or a theme in your WordPress installation, keep a close eye on its size and make sure it runs smoothly (avoid those that overuse animations).<\/li>\n<li><strong>It&#8217;s best to avoid plugins<\/strong>. Unless they are essential for your website, avoid using plugins because they will inevitably slow down the loading speed. Delete all the ones you don&#8217;t use.<\/li>\n<li><strong>Cache memory.<\/strong> Caching should be enabled so that when a user who has already visited our website returns, the content they have seen before loads faster.<\/li>\n<li>Minimize redirects. Redirects slow down website loading, so it is very important not to overuse them.<\/li>\n<\/ul>\n<h2>2. How to analyze the WPO?<\/h2>\n<p>There are many tools that allow us to analyze and measure the performance of our website, here are some of the most popular ones:<\/p>\n<ul>\n<li><strong>Dotcom Monitor.<\/strong> Very useful for monitoring the WPO of websites that receive users from all corners of the world and for testing performance from different geographic locations.<\/li>\n<li><strong>Google PageSpeed Insights.<\/strong> Free utility that offers tips to improve the loading speed and measure it.<\/li>\n<li><strong>GTmetrix.<\/strong> One of the most widely used, it offers Google Lighthouse metrics from a specific geographic location, plus other very valuable metrics.<\/li>\n<li><strong>Pagespeed Compare.<\/strong> It lets you compare your own WPO with that of competitors&#8217; websites.<\/li>\n<li><strong>Pingdom Tools.<\/strong> It offers a lot of information about our website&#8217;s WPO and gives us concise recommendations to optimize performance.<\/li>\n<li><strong>Sitespeed.io.<\/strong> Very complete suite of open source tools to measure the performance of a website with detailed reports by categories.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Related entries<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/blockchain\/\">Blockchain<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-newsletter\/\">Email newsletter<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/bots\/\">Bots<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/bounce-rate\/\">Bounce rate<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/boxing-day\/\">Boxing day<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/brainstorming\/\">Brainstorming<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/branding\/\">Branding<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/brevo-sendinblue\/\">Brevo (Sendinblue)<\/a><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Discover how <a href=\"https:\/\/mailrelay.com\/en\/\">Mailrelay<\/a> can help you with your email marketing strategy.<\/p>\n","protected":false},"template":"","class_list":["post-71095","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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It is the set of techniques and tools that aim to improve loading speed and rendering of web pages, so that users can access their content quickly. Web performance optimization (WPO) makes it possible to offer a better user&hellip;","_links":{"self":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/glossary\/71095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"version-history":[{"count":5,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/glossary\/71095\/revisions"}],"predecessor-version":[{"id":98360,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/glossary\/71095\/revisions\/98360"}],"wp:attachment":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/media?parent=71095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}