{"id":71208,"date":"2023-06-21T14:40:51","date_gmt":"2023-06-21T14:40:51","guid":{"rendered":"https:\/\/mailrelay.com\/glossary\/workshop\/"},"modified":"2026-10-13T13:02:53","modified_gmt":"2026-10-13T13:02:53","slug":"workshop","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/workshop\/","title":{"rendered":"Workshop"},"content":{"rendered":"\n

A workshop is a hands-on, intensive session in which a small group of people learn about a specific topic by doing, not just by listening.<\/strong> It is led by a specialist who explains, guides the exercises and answers questions.<\/p>\n\n

In digital marketing<\/a> and business, these workshops are used to train teams, launch projects, generate ideas or present a product to customers.<\/p>\n\n

What does workshop mean in Spanish?<\/h2>\n\n

Workshop<\/em> is an English word that translates into Spanish as taller<\/strong>. It comes from work<\/em> and shop<\/em> (a store or premises), and originally referred to the place where something was made by hand.<\/p>\n\n

Today, both forms are used in Spanish: “taller” and “workshop”. The latter is more common in companies, professional events and online training. It is also often misspelled, as “worshop” or “work shop”; the correct form is workshop<\/strong>, as a single word.<\/p>\n\n

Characteristics of this kind of workshop<\/h2>\n\n

A specific topic.<\/strong> It focuses on a particular skill or problem, not on a broad subject.<\/p>\n\n

A small group.<\/strong> It usually has between 8 and 30 participants, so everyone can take part.<\/p>\n\n

A short duration.<\/strong> From one to four hours, or a full day at most.<\/p>\n\n

A hands-on part.<\/strong> Attendees work on exercises, cases or prototypes during the session.<\/p>\n\n

An expert who facilitates.<\/strong> The speaker doesn’t just talk: they guide, correct and encourage participation.<\/p>\n\n

\"Infographic<\/figure>\n\n

Difference between a workshop, a seminar, a course and a conference<\/h2>\n\n
<\/th>Workshop<\/th>Seminar<\/th>Course<\/th>Conference<\/th><\/tr><\/thead>
Goal<\/td>Learning by doing<\/td>Going deeper and discussing<\/td>Providing complete training<\/td>Inspiring or informing<\/td><\/tr>
Participation<\/td>Very high<\/td>Medium<\/td>Medium<\/td>Low<\/td><\/tr>
Group<\/td>Small<\/td>Small or medium<\/td>Variable<\/td>Large<\/td><\/tr>
Duration<\/td>Hours<\/td>Hours or days<\/td>Weeks or months<\/td>Minutes to hours<\/td><\/tr>
Result<\/td>A product, an idea or a skill<\/td>Shared knowledge<\/td>A competency or a certificate<\/td>New ideas<\/td><\/tr><\/tbody><\/table><\/figure>\n\n

A webinar<\/a> is closer to an online conference. If attendees work live during it, it is called an online workshop or virtual workshop.<\/p>\n\n

Types of workshops<\/h2>\n\n

Training.<\/strong> They teach a skill: writing emails, using a tool or analyzing data.<\/p>\n\n

Creative or ideation.<\/strong> They look for new solutions with techniques such as brainstorming<\/a>.<\/p>\n\n

Strategic.<\/strong> They bring a team together to define goals, a plan or a new product.<\/p>\n\n

Product or customer workshops.<\/strong> A company teaches its customers how to get the most out of what it sells. They are a form of marketing and customer loyalty.<\/p>\n\n

Online.<\/strong> Any of the above, by video call, with breakout rooms for group work and a shared whiteboard.<\/p>\n\n

Benefits of a hands-on workshop<\/h2>\n\n

Intensive training on a specific topic.<\/strong> Attendees learn a lot in a short time, about something they can apply right away.<\/p>\n\n

They encourage creativity and innovation.<\/strong> The hands-on part makes people put what they have learned into practice and come up with their own solutions.<\/p>\n\n

They are led by experts.<\/strong> The speaker brings real experience and tools to keep learning afterwards.<\/p>\n\n

They promote teamwork.<\/strong> Participants collaborate and build relationships that last beyond the workshop.<\/p>\n\n

They generate contacts and customers.<\/strong> For a company, an open workshop is a way to attract people interested in what it offers and get their email.<\/p>\n\n

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Promote your workshops by email<\/strong><\/p>\n\n\n\n

With Mailrelay you can easily invite, remind and follow up with your workshop attendees.<\/p>\n\n\n\n

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Create a free account<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n

How to create a workshop step by step<\/h2>\n\n

1. Analyze needs and goals.<\/strong> Think about the attendees’ profile, what they need to learn and what they expect to take away.<\/p>\n\n

2. Choose a specific topic.<\/strong> The more specific, the better: “how to write email subject lines that get opened” works better than “email marketing”.<\/p>\n\n

3. Set a duration.<\/strong> As a general rule, a workshop shouldn’t last more than four hours. If it runs longer, split it into sessions.<\/p>\n\n

4. Prepare the hands-on part.<\/strong> This is what sets a workshop apart from a talk. Design exercises that can be finished during the session.<\/p>\n\n

5. Define the facilitator’s role.<\/strong> The speaker should explain little and guide a lot: set challenges, answer questions and encourage participation.<\/p>\n\n

6. Choose a date and venue.<\/strong> A space away from the workplace helps people focus. If it is online, test the video call tool beforehand.<\/p>\n\n

7. Provide materials.<\/strong> Afterwards, send the materials, templates and links, digitally or in print, so attendees can review them.<\/p>\n\n

8. Measure the results.<\/strong> Ask for feedback at the end with a short survey and note what to improve for the next edition.<\/p>\n\n

How to promote a workshop with email marketing<\/h2>\n\n

Email is the most direct channel to fill a workshop and keep attendees informed. A simple sequence:<\/p>\n\n

When<\/th>Email<\/th>Goal<\/th><\/tr><\/thead>
3-4 weeks before<\/td>Save the date<\/a><\/td>Get them to save the date<\/td><\/tr>
2-3 weeks before<\/td>Invitation with the program<\/td>Get registrations<\/td><\/tr>
After registering<\/td>Automatic confirmation<\/td>Provide the access details and the venue<\/td><\/tr>
1 day and 1 hour before<\/td>Reminders<\/td>Reduce no-shows<\/td><\/tr>
After the workshop<\/td>Thank-you email with the materials<\/td>Ask for feedback and suggest the next step<\/td><\/tr><\/tbody><\/table><\/figure>\n\n

You can collect registrations with a subscription form<\/a> and send the confirmation and reminders with an autoresponder<\/a>. You’ll find examples of each email in our email schedule for a call for applications<\/a>.<\/p>\n\n

\"Email<\/figure>\n\n
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Fill your next workshop with email marketing<\/strong><\/p>\n\n\n\n

Design campaigns that encourage your contacts to sign up for your events. Up to 80,000 emails a month for free with Mailrelay.<\/p>\n\n\n\n

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Try Mailrelay for free<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n

Frequently Asked Questions<\/h2>\n\n

These are the most common questions about this format.<\/p>\n\n

What is a workshop?<\/h3>\n\n

A hands-on, intensive session on a specific topic, for a small group and led by an expert.<\/p>\n\n

How do you say workshop in Spanish?<\/h3>\n\n

Taller. In Spanish, both words are used with the same meaning.<\/p>\n\n

How long does a workshop last?<\/h3>\n\n

Usually between one and four hours. Longer ones are split into several sessions.<\/p>\n\n

What is the difference between a workshop and a seminar?<\/h3>\n\n

In a workshop you learn by doing, and participation is very high. A seminar focuses on presentation and discussion.<\/p>\n\n

Can you run a workshop online?<\/h3>\n\n

Yes. All you need is a video call tool with breakout rooms for group work and a shared whiteboard or document.<\/p>\n\n

Related entries<\/h2>\n\n