{"id":71735,"date":"2023-07-12T22:17:34","date_gmt":"2023-07-12T22:17:34","guid":{"rendered":"https:\/\/mailrelay.com\/glossary\/tagline\/"},"modified":"2026-10-14T11:42:25","modified_gmt":"2026-10-14T11:42:25","slug":"tagline","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/tagline\/","title":{"rendered":"Tagline"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>A tagline is the short, fixed phrase that accompanies a brand&#8217;s logo and sums up its promise or personality.<\/strong>  The best-known example is Nike&#8217;s &#8220;Just Do It&#8221;.<\/p>\n\n<p class=\"wp-block-paragraph\">Unlike an ad, it doesn&#8217;t change every season: a brand can keep the same one for years.<\/p>\n\n<h2 class=\"wp-block-heading\">What does tagline mean?<\/h2>\n\n<p class=\"wp-block-paragraph\">The word combines two English terms: <em>tag<\/em> (a label) and <em>line<\/em>. Literally, it is the &#8220;line that goes with&#8221; the brand.<\/p>\n\n<p class=\"wp-block-paragraph\">There is no single synonym for it. Depending on the context, it is also called:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Motto<\/strong> or <strong>brand line<\/strong>, the clearest options.<\/li>\n\n\n\n<li><strong>Strapline<\/strong>, the term most used by British advertising agencies.<\/li>\n\n\n\n<li><strong>Slogan<\/strong>, although it is not exactly the same thing, as you&#8217;ll see below.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">It is also written <em>tag line<\/em>, as two words. Both forms are correct in English.<\/p>\n\n<h2 class=\"wp-block-heading\">What is the phrase next to a logo called?<\/h2>\n\n<p class=\"wp-block-paragraph\">That phrase is exactly what a tagline is. It usually sits below or next to the <a href=\"https:\/\/mailrelay.com\/en\/glossary\/logo\/\" target=\"_blank\" rel=\"noopener\">logo<\/a>, in a smaller size, and appears on the website, packaging, advertising and emails.<\/p>\n\n<p class=\"wp-block-paragraph\">Not every brand uses one. Some rely only on their name and symbol, and others save it for advertising.<\/p>\n\n<h2 class=\"wp-block-heading\">Difference between a tagline and a slogan<\/h2>\n\n<p class=\"wp-block-paragraph\">Many people use them as synonyms, but there are differences:<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><\/th><th>Tagline<\/th><th><a href=\"https:\/\/mailrelay.com\/en\/glossary\/slogan\/\" target=\"_blank\" rel=\"noopener\">Slogan<\/a><\/th><\/tr><\/thead><tbody><tr><td>What it represents<\/td><td>The whole brand<\/td><td>A campaign or a product<\/td><\/tr><tr><td>Duration<\/td><td>Years<\/td><td>As long as the campaign lasts<\/td><\/tr><tr><td>Where it appears<\/td><td>Next to the logo, everywhere<\/td><td>In specific ads<\/td><\/tr><tr><td>Goal<\/td><td>Identity and recall<\/td><td>Selling something specific<\/td><\/tr><tr><td>Example<\/td><td>&#8220;Just Do It&#8221; (Nike)<\/td><td>The line from a summer ad<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\">Sometimes a slogan works so well that it stays on as a tagline. That&#8217;s what happened to Nike in 1988.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"864\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/tagline-vs-slogan.jpg\" alt=\"Difference between a tagline and a slogan: what they represent, how long they last, where they appear and what they are for\" class=\"wp-image-104539\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/tagline-vs-slogan.jpg 1536w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/tagline-vs-slogan-300x169.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/tagline-vs-slogan-1024x576.jpg 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/tagline-vs-slogan-768x432.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/tagline-vs-slogan-110x62.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/tagline-vs-slogan-60x34.jpg 60w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/figure>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Your tagline, in every email you send<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Create a template with your logo and your brand line and use it in all your newsletters. Free for up to 80,000 emails a month.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-mailrelay-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailrelay.com\/en\/signup\/?utm_medium=cta&amp;utm_campaign=tagline\">Create a free account<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Types of tagline<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Descriptive.<\/strong>  It explains what the company does. It is useful for new brands or for brands whose name says nothing about the product.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Benefit-driven.<\/strong>  It promises the customer a result: speed, savings, peace of mind.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Imperative.<\/strong>  It calls for action, like &#8220;Just Do It&#8221;.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Emotional.<\/strong>  It talks about values or feelings, not the product.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Provocative.<\/strong>  It asks a question or breaks an expectation to grab attention.<\/p>\n\n<h2 class=\"wp-block-heading\">Tagline examples<\/h2>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Brand<\/th><th>Tagline<\/th><th>Type<\/th><\/tr><\/thead><tbody><tr><td>Nike<\/td><td>&#8220;Just Do It&#8221;<\/td><td>Imperative<\/td><\/tr><tr><td>Apple (1997-2002)<\/td><td>&#8220;Think Different&#8221;<\/td><td>Emotional<\/td><\/tr><tr><td>L&#8217;Or\u00e9al<\/td><td>&#8220;Because I&#8217;m Worth It&#8221;<\/td><td>Emotional<\/td><\/tr><tr><td>De Beers<\/td><td>&#8220;A Diamond Is Forever&#8221;<\/td><td>Benefit-driven<\/td><\/tr><tr><td>Avis<\/td><td>&#8220;We Try Harder&#8221;<\/td><td>Provocative<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<h2 class=\"wp-block-heading\">What it&#8217;s for<\/h2>\n\n<p class=\"wp-block-paragraph\">A well-chosen brand line does several jobs at once:<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>It explains what you do<\/strong> when the name doesn&#8217;t.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>It sets you apart<\/strong> from the competition with an idea of your own.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>It makes you memorable.<\/strong>  It is repeated at every touchpoint with the customer and ends up associated with the logo.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>It brings consistency.<\/strong>  The whole team communicates the same promise, on the website, on social media and in emails.<\/p>\n\n<h2 class=\"wp-block-heading\">How to write a tagline step by step<\/h2>\n\n<ol class=\"wp-block-list\">\n<li><strong>Define your promise.<\/strong>  What do customers get with you that they don&#8217;t get with others?<\/li>\n\n\n\n<li><strong>Choose the tone.<\/strong>  It should sound like your brand: serious, friendly, fun.<\/li>\n\n\n\n<li><strong>Write at least 20 options.<\/strong>  The first ones are usually the most obvious.<\/li>\n\n\n\n<li><strong>Keep the shortest ones.<\/strong>  Two to six words is ideal.<\/li>\n\n\n\n<li><strong>Test them next to the logo.<\/strong>  Check that they are easy to read at a small size and on mobile.<\/li>\n\n\n\n<li><strong>Ask real customers.<\/strong>  Ask them to tell you what they understand when they read it.<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">Before choosing, make sure it fits your company&#8217;s mission and values. A good brand line comes out of <a href=\"https:\/\/mailrelay.com\/en\/glossary\/branding\/\" target=\"_blank\" rel=\"noopener\">branding<\/a>, not the other way around.<\/p>\n\n<h2 class=\"wp-block-heading\">Common mistakes<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Being too generic.<\/strong>  &#8220;Quality and trust&#8221; is something any company could put its name to.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Making it long.<\/strong>  Next to the logo, a ten-word phrase is unreadable.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Changing it often.<\/strong>  What gives the phrase its strength is repetition over the years.<\/p>\n\n<h2 class=\"wp-block-heading\">Your tagline in email marketing<\/h2>\n\n<p class=\"wp-block-paragraph\">Your tagline can accompany every email you send:<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>In the newsletter header<\/strong>, below the logo, so that the brand is recognized as soon as the email is opened.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>In the <a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-signature\/\" target=\"_blank\" rel=\"noopener\">email signature<\/a><\/strong> of the whole team, always the same.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>In the email footer<\/strong>, next to the contact details and the unsubscribe link.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>In the welcome email<\/strong>, to explain in one line what new subscribers can expect.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/where-to-put-your-tagline-in-an-email.jpg\" alt=\"Where to put your tagline in an email: header, signature, footer and welcome email\" class=\"wp-image-104543\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/where-to-put-your-tagline-in-an-email.jpg 1536w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/where-to-put-your-tagline-in-an-email-300x200.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/where-to-put-your-tagline-in-an-email-1024x683.jpg 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/where-to-put-your-tagline-in-an-email-768x512.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/where-to-put-your-tagline-in-an-email-110x73.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/where-to-put-your-tagline-in-an-email-60x40.jpg 60w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">How Mailrelay helps you<\/h2>\n\n<p class=\"wp-block-paragraph\">With Mailrelay, you create a template with your logo and your tagline and reuse it in all your newsletters. That way, your brand looks the same in every send.<\/p>\n\n<p class=\"wp-block-paragraph\">The free account includes up to 80,000 emails a month and 20,000 contacts, with human support in English on all plans.<\/p>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>A consistent brand image in every send<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reusable templates and a drag-and-drop editor, with human support in English on all plans.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-mailrelay-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailrelay.com\/en\/signup\/?utm_medium=cta&amp;utm_campaign=tagline\">Start for free<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Frequently asked questions about taglines<\/h2>\n\n<p class=\"wp-block-paragraph\">These are the most common questions.<\/p>\n\n<h3 class=\"wp-block-heading\">What is a tagline?<\/h3>\n\n<p class=\"wp-block-paragraph\">The short, fixed phrase that accompanies a brand&#8217;s logo and sums up its promise.<\/p>\n\n<h3 class=\"wp-block-heading\">What is another word for tagline?<\/h3>\n\n<p class=\"wp-block-paragraph\">Motto or brand line. British agencies also use strapline.<\/p>\n\n<h3 class=\"wp-block-heading\">Is a tagline the same as a slogan?<\/h3>\n\n<p class=\"wp-block-paragraph\">Not exactly. A tagline represents the brand for years; a slogan usually belongs to a campaign or a product.<\/p>\n\n<h3 class=\"wp-block-heading\">How many words should a tagline have?<\/h3>\n\n<p class=\"wp-block-paragraph\">Two to six words is typical. It has to be readable at a glance next to the logo.<\/p>\n\n<h3 class=\"wp-block-heading\">Do all brands need a tagline?<\/h3>\n\n<p class=\"wp-block-paragraph\">No. It helps above all when the brand name doesn&#8217;t explain what the company does.<\/p>\n\n<h2 class=\"wp-block-heading\">Related entries<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/slogan\/\">Slogan<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/logo\/\">Logo<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/branding\/\">Branding<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/brand-image\/\">Brand image<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/usp-unique-selling-proposition\/\">USP<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/copywriting\/\">Copywriting<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/storytelling\/\">Storytelling<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-signature\/\">Email signature<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/emotional-marketing\/\">Emotional marketing<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/ads\/\">Advertising<\/a><\/li>\n<\/ul>\n","protected":false},"template":"","class_list":["post-71735","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tagline: what it is, what it means and examples<\/title>\n<meta name=\"description\" content=\"What a tagline is, other names for it, how it differs from a slogan, types, examples and how to write your brand&#039;s tagline step by step.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailrelay.com\/en\/glossary\/tagline\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tagline: what it is, what it means and examples\" \/>\n<meta property=\"og:description\" content=\"What a tagline is, other names for it, how it differs from a slogan, types, examples and how to write your brand&#039;s tagline step by step.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailrelay.com\/en\/glossary\/tagline\/\" \/>\n<meta property=\"og:site_name\" content=\"Mailrelay\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mailrelay\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-14T11:42:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/tagline-vs-eslogan.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@mailrelay\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/glossary\\\/tagline\\\/\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/glossary\\\/tagline\\\/\",\"name\":\"Tagline: what it is, what it means and examples\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/glossary\\\/tagline\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/glossary\\\/tagline\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailrelay.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/tagline-vs-slogan.jpg\",\"datePublished\":\"2023-07-12T22:17:34+00:00\",\"dateModified\":\"2026-10-14T11:42:25+00:00\",\"description\":\"What a tagline is, other names for it, how it differs from a slogan, types, examples and how to write your brand's tagline step by step.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/glossary\\\/tagline\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mailrelay.com\\\/en\\\/glossary\\\/tagline\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/glossary\\\/tagline\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/tagline-vs-slogan.jpg\",\"contentUrl\":\"https:\\\/\\\/mailrelay.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/tagline-vs-slogan.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/glossary\\\/tagline\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tagline\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/\",\"name\":\"Mailrelay\",\"description\":\"Mailrelay.com - Email Marketing Software\",\"publisher\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/#organization\",\"name\":\"Mailrelay\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/mailrelay-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/mailrelay.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/mailrelay-logo.jpg\",\"width\":613,\"height\":291,\"caption\":\"Mailrelay\"},\"image\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Mailrelay\\\/\",\"https:\\\/\\\/x.com\\\/mailrelay\",\"https:\\\/\\\/www.youtube.com\\\/mailrelay-email-marketing\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tagline: what it is, what it means and examples","description":"What a tagline is, other names for it, how it differs from a slogan, types, examples and how to write your brand's tagline step by step.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mailrelay.com\/en\/glossary\/tagline\/","og_locale":"en_US","og_type":"article","og_title":"Tagline: what it is, what it means and examples","og_description":"What a tagline is, other names for it, how it differs from a slogan, types, examples and how to write your brand's tagline step by step.","og_url":"https:\/\/mailrelay.com\/en\/glossary\/tagline\/","og_site_name":"Mailrelay","article_publisher":"https:\/\/www.facebook.com\/Mailrelay\/","article_modified_time":"2026-10-14T11:42:25+00:00","og_image":[{"width":1536,"height":1024,"url":"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/tagline-vs-eslogan.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@mailrelay","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mailrelay.com\/en\/glossary\/tagline\/","url":"https:\/\/mailrelay.com\/en\/glossary\/tagline\/","name":"Tagline: what it is, what it means and examples","isPartOf":{"@id":"https:\/\/mailrelay.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mailrelay.com\/en\/glossary\/tagline\/#primaryimage"},"image":{"@id":"https:\/\/mailrelay.com\/en\/glossary\/tagline\/#primaryimage"},"thumbnailUrl":"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/tagline-vs-slogan.jpg","datePublished":"2023-07-12T22:17:34+00:00","dateModified":"2026-10-14T11:42:25+00:00","description":"What a tagline is, other names for it, how it differs from a slogan, types, examples and how to write your brand's tagline step by step.","breadcrumb":{"@id":"https:\/\/mailrelay.com\/en\/glossary\/tagline\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mailrelay.com\/en\/glossary\/tagline\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mailrelay.com\/en\/glossary\/tagline\/#primaryimage","url":"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/tagline-vs-slogan.jpg","contentUrl":"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/tagline-vs-slogan.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/mailrelay.com\/en\/glossary\/tagline\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mailrelay.com\/en\/"},{"@type":"ListItem","position":2,"name":"Tagline"}]},{"@type":"WebSite","@id":"https:\/\/mailrelay.com\/en\/#website","url":"https:\/\/mailrelay.com\/en\/","name":"Mailrelay","description":"Mailrelay.com - Email Marketing Software","publisher":{"@id":"https:\/\/mailrelay.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mailrelay.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mailrelay.com\/en\/#organization","name":"Mailrelay","url":"https:\/\/mailrelay.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mailrelay.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/05\/mailrelay-logo.jpg","contentUrl":"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/05\/mailrelay-logo.jpg","width":613,"height":291,"caption":"Mailrelay"},"image":{"@id":"https:\/\/mailrelay.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Mailrelay\/","https:\/\/x.com\/mailrelay","https:\/\/www.youtube.com\/mailrelay-email-marketing"]}]}},"uagb_featured_image_src":[],"uagb_author_info":{"display_name":"Jose Argudo","author_link":"https:\/\/mailrelay.com\/en\/blog\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"A tagline is the short, fixed phrase that accompanies a brand&#8217;s logo and sums up its promise or personality. The best-known example is Nike&#8217;s &#8220;Just Do It&#8221;. Unlike an ad, it doesn&#8217;t change every season: a brand can keep the same one for years. What does tagline mean? The word combines two English terms: tag&hellip;","_links":{"self":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/glossary\/71735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"version-history":[{"count":5,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/glossary\/71735\/revisions"}],"predecessor-version":[{"id":104889,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/glossary\/71735\/revisions\/104889"}],"wp:attachment":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/media?parent=71735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}