A tagline is a short phrase or word used to express the values and essence of a brand.<\/p>\n
Since a tagline is designed as an evergreen phrase, that is to say, it will be used for a long time, it must be considered as something that is valid to identify the brand at the present time, but also to be representative of it in the future (so it should be aligned with the future aspirations of the brand).<\/p>\n
It is true that many times the marketing department of brands will make changes with different goals, in that case the tagline change is a must.<\/p>\n
In any case, a tagline must be able to connect with customers and show a differential value proposition compared to the competition.<\/p>\n
Sometimes people are confused between these terms, tagline and slogan, so it is convenient to differentiate them properly:<\/p>\n
– Slogan<\/strong>. A slogan is a short phrase<\/em> whose purpose is to remind people of a company for a short period of time. The phrase is used for a limited time, the same time that the advertising campaign is running or during the life of a product, and after that it is no longer used.<\/p>\n – Tagline.<\/strong> A tagline, on the other hand, is permanently associated with the company name and is designed to last forever (it doesn’t change over time). It is normally used together with the company’s logo.<\/p>\n There are different types of taglines, some of them transmit the message using a more rational or descriptive language, while others focus on offering more emotional and aspirational messages.<\/p>\n Here are the key aspects to take into account when writing a tagline:<\/p>\n Do you already have your tagline? The next step is to protect it from plagiarism. To do so, you must register it and protect it, since it has as much value as your brand’s logo or the brand itself.<\/p>\n It is very likely that you will be able to identify many taglines, either from local or multinational companies. Here are some examples of some that have been consolidated over time in millions of people’s minds:<\/p>\n Adidas \u2013 Impossible is nothing.<\/p>\n Apple – Think different.<\/p>\n BMW – Do you like to drive?<\/p>\n Budweiser \u2013 The King of beers.<\/p>\n Coca Cola \u2013 Taste the feeling.<\/p>\n Honda \u2013 The power of dreams.<\/p>\n Mastercard – Some things money can’t buy. For everything else, Mastercard.<\/p>\n Nike – Just do it.<\/p>\n Nokia \u2013 Connecting people.<\/p>\n Netflix \u2013 See what’s next.<\/p>\n McDonald’s \u2013 I’m Loving it.<\/p>\n","protected":false},"template":"","class_list":["post-71735","glossary","type-glossary","status-publish","hentry"],"yoast_head":"\n1. Types of tagline<\/h2>\n
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2. How to write a tagline?<\/h2>\n
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3. Tagline examples<\/h2>\n