{"id":71858,"date":"2023-07-17T19:23:09","date_gmt":"2023-07-17T19:23:09","guid":{"rendered":"https:\/\/mailrelay.com\/glossary\/scroll\/"},"modified":"2026-10-14T11:43:50","modified_gmt":"2026-10-14T11:43:50","slug":"scroll","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/scroll\/","title":{"rendered":"Scroll"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Scroll is moving the content on a screen up, down or sideways to see what doesn&#8217;t fit in view.<\/strong>  You do it every time you turn your mouse wheel or swipe your finger across your phone.<\/p>\n\n<p class=\"wp-block-paragraph\">The word is English. In Spanish it is called <strong>desplazamiento<\/strong>, and the verbs are <strong>desplazarse<\/strong> or <strong>deslizar<\/strong>.<\/p>\n\n<h2 class=\"wp-block-heading\">What does scroll mean?<\/h2>\n\n<p class=\"wp-block-paragraph\"><em>Scroll<\/em> has two meanings in English:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>As a noun, it is a <strong>roll<\/strong> of paper or parchment, like the ancient manuscripts that were read by unrolling them.<\/li>\n\n\n\n<li>As a verb, <em>to scroll<\/em> means to <strong>move<\/strong> text or an image across a screen.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">The computing sense comes from the first one: reading a long page is like gradually unrolling a parchment. That is why some translation tools give \u201croll\u201d or \u201cparchment\u201d as its translation.<\/p>\n\n<p class=\"wp-block-paragraph\">It is spelled <strong>scroll<\/strong>, with two <em>l<\/em>s. Spellings such as \u201cscrool\u201d, \u201cscrol\u201d or \u201cescrol\u201d are common mistakes when people search for it.<\/p>\n\n<h2 class=\"wp-block-heading\">What is scrolling?<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Scrolling<\/strong> means moving through a page, an app or a document. In Spanish conversation people also say <strong>scrollear<\/strong>, a colloquial verb that isn&#8217;t in the dictionary.<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Device<\/th><th>How to scroll<\/th><\/tr><\/thead><tbody><tr><td>Computer with a mouse<\/td><td>Turning the scroll wheel<\/td><\/tr><tr><td>Laptop<\/td><td>Sliding two fingers across the touchpad<\/td><\/tr><tr><td>Keyboard<\/td><td>With the arrow keys, Page Down \/ Page Up or the space bar<\/td><\/tr><tr><td>Scroll bar<\/td><td>Dragging the browser&#8217;s side bar<\/td><\/tr><tr><td>Phone or tablet<\/td><td>Swiping your finger across the screen<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\">The mouse wheel became popular in 1996 with Microsoft&#8217;s IntelliMouse. Before that, you had to use the side bar or the keyboard to move around.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/scroll-dispositivos-1024x683.png\" alt=\"How to scroll on each device: mouse, laptop, keyboard, side bar and phone\" class=\"wp-image-104480\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/scroll-dispositivos-1024x683.png 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/scroll-dispositivos-300x200.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/scroll-dispositivos-768x512.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/scroll-dispositivos-110x73.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/scroll-dispositivos-60x40.png 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/scroll-dispositivos.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Design emails that read from top to bottom<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mobile-friendly templates and a drag-and-drop editor to place each block where it will be seen. Free for up to 80,000 emails a month.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-mailrelay-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailrelay.com\/en\/signup\/?utm_medium=cta&#038;utm_campaign=scroll\">Create a free account<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">What does scroll mean on social media?<\/h2>\n\n<p class=\"wp-block-paragraph\">On Instagram, TikTok, X or Facebook, scrolling means flicking through posts with your finger. The <em>feed<\/em> never ends: when you reach the bottom, more content loads.<\/p>\n\n<p class=\"wp-block-paragraph\">This is called <strong>infinite scroll<\/strong>. It was invented by designer Aza Raskin in 2006 so that people wouldn&#8217;t have to click \u201cNext page\u201d. Years later, he himself regretted how easily it lets people waste time.<\/p>\n\n<p class=\"wp-block-paragraph\">When that scrolling becomes compulsive and full of bad news, it is called <a href=\"https:\/\/mailrelay.com\/en\/glossary\/doomscrolling\/\" target=\"_blank\" rel=\"noopener\">doomscrolling<\/a>.<\/p>\n\n<h2 class=\"wp-block-heading\">Types of scroll<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Vertical.<\/strong>  The most common: from top to bottom. This is how almost all websites, emails and <em>feeds<\/em> are read.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Horizontal.<\/strong>  From left to right. It is used in image carousels, product galleries and catalogs.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Infinite.<\/strong>  Content loads automatically when you reach the end. It is typical of social media and some online stores.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Parallax.<\/strong>  The background moves more slowly than the foreground, creating a sense of depth.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Scrollytelling.<\/strong>  A story that unfolds as you scroll, with animations, graphics or videos. News outlets use it a lot in their in-depth features.<\/p>\n\n<h2 class=\"wp-block-heading\">Scrolling in web design<\/h2>\n\n<p class=\"wp-block-paragraph\">Scrolling decides what each visitor sees first. What appears without scrolling is called <em>above the fold<\/em>, an expression inherited from folded newspapers. That is where the main message and the first call to action should go.<\/p>\n\n<p class=\"wp-block-paragraph\">Some useful guidelines:<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Put the important things at the top.<\/strong>  Many people don&#8217;t scroll all the way to the bottom of the page.<\/li>\n\n\n\n<li><strong>Break up the content<\/strong> into short blocks with clear headings so readers know where they are.<\/li>\n\n\n\n<li><strong>Repeat the call to action<\/strong> throughout the page, not just at the end.<\/li>\n\n\n\n<li><strong>Avoid accidental sideways scrolling<\/strong> on mobile: it is a sign of a design that doesn&#8217;t fit the screen.<\/li>\n\n\n\n<li><strong>Measure how far people get.<\/strong>  Scroll maps show what percentage of visitors see each part of the page.<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">A well-organized <a href=\"https:\/\/mailrelay.com\/en\/glossary\/landing-page\/\" target=\"_blank\" rel=\"noopener\">landing page<\/a> uses scrolling to present the offer step by step.<\/p>\n\n<h2 class=\"wp-block-heading\">Scrolling in email marketing<\/h2>\n\n<p class=\"wp-block-paragraph\">Your subscribers scroll through your emails too, almost always on their phones. That is why designing a newsletter is a lot like designing a website:<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>What is seen first matters most.<\/strong>  The subject line, the header and the first block decide whether the reader keeps scrolling.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>A single column works best on mobile.<\/strong> A <a href=\"https:\/\/mailrelay.com\/en\/glossary\/responsive-email\/\" target=\"_blank\" rel=\"noopener\">responsive email<\/a> design adapts to the screen and avoids sideways scrolling.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Put one button at the top and another at the bottom.<\/strong> That way readers can act without scrolling, and those who read to the end also find the <a href=\"https:\/\/mailrelay.com\/en\/glossary\/call-to-action-cta\/\" target=\"_blank\" rel=\"noopener\">call to action<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Don&#8217;t make it longer than it needs to be.<\/strong>  If the email is very long, Gmail clips the message after 102 KB and shows a link to view it in full.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/scroll-en-un-email-1024x683.png\" alt=\"Scrolling in an email: what is seen first, a single column and one button at the top and another at the bottom\" class=\"wp-image-104484\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/scroll-en-un-email-1024x683.png 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/scroll-en-un-email-300x200.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/scroll-en-un-email-768x512.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/scroll-en-un-email-110x73.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/scroll-en-un-email-60x40.png 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/scroll-en-un-email.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">How Mailrelay helps you<\/h2>\n\n<p class=\"wp-block-paragraph\">With Mailrelay&#8217;s drag-and-drop editor, you can design emails that read well on any screen. All templates are mobile-friendly, and you can preview them before sending.<\/p>\n\n<p class=\"wp-block-paragraph\">In the statistics, the click map shows you which parts of the email your subscribers click on.<\/p>\n\n<p class=\"wp-block-paragraph\">The free account includes up to 80,000 emails a month and 20,000 contacts, with human support in English on all plans.<\/p>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Find out how far your subscribers get<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Click map and statistics for every send, with human support in English on all plans.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-mailrelay-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailrelay.com\/en\/signup\/?utm_medium=cta&#038;utm_campaign=scroll\">Start for free<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Frequently asked questions about scrolling<\/h2>\n\n<p class=\"wp-block-paragraph\">These are the most common questions.<\/p>\n\n<h3 class=\"wp-block-heading\">What does scroll mean?<\/h3>\n\n<p class=\"wp-block-paragraph\">Moving content on a screen. It is the action of moving the content on a screen to see what doesn&#8217;t fit in view.<\/p>\n\n<h3 class=\"wp-block-heading\">What is scrolling?<\/h3>\n\n<p class=\"wp-block-paragraph\">Moving through a website, an app or a document with the mouse wheel, the touchpad, the keyboard or your finger.<\/p>\n\n<h3 class=\"wp-block-heading\">How do you say scroll in Spanish?<\/h3>\n\n<p class=\"wp-block-paragraph\">Desplazamiento, or desplazarse and deslizar as verbs. As an old noun, <em>scroll<\/em> also means a roll or a parchment.<\/p>\n\n<h3 class=\"wp-block-heading\">What is infinite scroll?<\/h3>\n\n<p class=\"wp-block-paragraph\">A design in which content loads automatically when you reach the end of the page, as on social media.<\/p>\n\n<h3 class=\"wp-block-heading\">What does scrollear mean?<\/h3>\n\n<p class=\"wp-block-paragraph\">A colloquial Spanish way of saying \u201chacer scroll\u201d (to scroll). It isn&#8217;t in the dictionary, but it is widely used in speech.<\/p>\n\n<h2 class=\"wp-block-heading\">Related entries<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/doomscrolling\/\">Doomscrolling<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/responsive-email\/\">Responsive email<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/modular-email-design\/\">Modular email design<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-template\/\">Email template<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/landing-page\/\">Landing page<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/call-to-action-cta\/\">Call to action<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/pop-up\/\">Pop-up<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/ui\/\">UI<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/bounce-rates\/\">Bounce rate<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/engagement\/\">Engagement<\/a><\/li>\n<\/ul>\n","protected":false},"template":"","class_list":["post-71858","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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