{"id":72208,"date":"2023-07-26T17:07:04","date_gmt":"2023-07-26T17:07:04","guid":{"rendered":"https:\/\/mailrelay.com\/glossary\/b2c\/"},"modified":"2025-03-21T20:50:48","modified_gmt":"2025-03-21T20:50:48","slug":"b2c","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/b2c\/","title":{"rendered":"B2C"},"content":{"rendered":"\n

B2C, an acronym for Business to Consumer,<\/em> is the business model that refers to the strategy applied by companies for selling goods and\/or services to end consumers (customers). In other words, direct trade between a seller and the consumer of the product\/service.<\/p>\n\n

1. Internet and B2C<\/h2>\n\n

The Internet has revolutionized B2C to a great extent, and online commerce makes it possible for the producer to sell directly to the consumer, without the intervention of intermediaries, and is reducing B2B <\/a> (Business to Business<\/em>).<\/p>\n\n

We can think for instance of farmers who, in addition to selling their fruits and vegetables in their local store, do it from their website using a payment gateway. Or artists who used to have to go to galleries and\/or offline art exhibitions to sell their work, but now they only need a website to promote their work and find customers.<\/p>\n\n

2. Advantages of B2C<\/h2>\n\n

The advantages of direct sales to the consumer are very varied, for a better understanding we are going to divide them into advantages for the customer\/buyer and for the company\/seller:<\/p>\n\n

2.1. B2C for the customer<\/h3>\n\n