{"id":72302,"date":"2023-07-31T19:31:28","date_gmt":"2023-07-31T19:31:28","guid":{"rendered":"https:\/\/mailrelay.com\/glosario\/performance-marketing\/"},"modified":"2026-10-23T19:03:25","modified_gmt":"2026-10-23T19:03:25","slug":"performance-marketing","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/performance-marketing\/","title":{"rendered":"Performance marketing"},"content":{"rendered":"\n

Performance marketing<\/strong>, also called results-based marketing or goal-based marketing, is a type of advertising in which the advertiser pays based on the results of the campaign. These results are usually measured through specific actions: clicks, sign-ups or purchases.<\/p>\n\n

It is a strategy built on getting the user to do something, and that action decides whether the campaign has worked. That is why it is advantageous for the advertiser, who pays when the goals are met.<\/p>\n\n

If you want to see the types (SEM, SEO, social media, email and affiliates) and examples of campaigns, you’ll find them in our performance marketing guide<\/a>.<\/p>\n\n

How does performance marketing work?<\/h2>\n\n

The goal of any marketing campaign is to generate a profit for the brand running it, whether it is based on inbound marketing<\/a> or outbound marketing. But constant changes in customers’ buying habits and needs have greatly changed the way to reach them and make sales.<\/p>\n\n

That is why digital marketing today is more transparent and dynamic than in its early days, with new advertising formulas that satisfy both advertisers, who know the ROI of their actions in detail, and the channels they use for their campaigns.<\/p>\n\n

Performance marketing uses the latest technology to track consumers and their behavior. This makes measuring results much easier, and precise indicators can be created to know whether the set goals have been achieved.<\/p>\n\n

Only if the set goals are achieved is the campaign considered complete, and the advertiser pays the channel where it ran, according to the agreement reached.<\/p>\n\n

\"How<\/figure>\n\n
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Measure what your emails achieve<\/strong><\/p>\n\n\n\n

Send campaigns, see which links get clicks and add UTMs to track sales in Google Analytics. Get started for free with Mailrelay.<\/p>\n\n\n\n

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Create a free account<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n

Advantages of performance marketing<\/h2>\n\n

The advantages of performance marketing have made it a good formula for all kinds of businesses. But it is above all small and medium-sized businesses, which don’t have large marketing budgets, that run the most campaigns of this kind.<\/p>\n\n

The main advantages of performance marketing are:<\/p>\n\n