{"id":74134,"date":"2023-09-05T20:11:01","date_gmt":"2023-09-05T20:11:01","guid":{"rendered":"https:\/\/mailrelay.com\/glossary\/dkim-domainkeys-identified-mail\/"},"modified":"2023-09-05T20:11:08","modified_gmt":"2023-09-05T20:11:08","slug":"dkim-domainkeys-identified-mail","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/dkim-domainkeys-identified-mail\/","title":{"rendered":"DKIM (DomainKeys Identified Mail)"},"content":{"rendered":"\n

In the world of email marketing, sending the right message to the right audience is not enough. <\/p>\n\n

It’s also essential to ensure that the message actually reaches its destination. <\/p>\n\n

That’s where DKIM, or DomainKeys Identified Mail, comes in. <\/p>\n\n

If you’ve ever wondered how to improve the delivery rate of your newsletter<\/a>, this term should be on your radar. <\/p>\n\n

Let’s explore what DKIM is, how it works and why it’s so essential to the effectiveness of your newsletters.<\/p>\n\n

What is DKIM?<\/h2>\n\n

DKIM is an email authentication standard that helps ensure that emails sent from a domain are legitimate and have not been tampered with in transit. <\/p>\n\n

In essence, it acts as a digital seal that confirms the authenticity of the email sent, helping email servers and filters to differentiate genuine messages from possible phishing or spam emails<\/a>.<\/p>\n\n

How does this system work?<\/h2>\n\n

When an email is sent using DKIM, a unique digital signature is generated for that specific message. <\/p>\n\n

This signature is attached to the email header. <\/p>\n\n

When the destination server receives the email, it looks for this signature and compares it with a public key registered in the DNS of the sender’s domain. <\/p>\n\n

If the two match, the email will be authenticated and will pass through the spam barriers<\/strong>, increasing the chances of it being delivered successfully.<\/p>\n\n

The importance of this setting for email marketing campaigns<\/h2>\n\n

If you work in the email marketing sector, you probably send newsletters as part of your communication strategies. <\/p>\n\n

Newsletters are an effective way of keeping your customers informed, but their effectiveness is reduced if they don’t reach the recipient’s inbox. <\/p>\n\n

This is where DKIM becomes an indispensable ally. <\/p>\n\n

By authenticating your emails, DKIM improves the delivery rate and ensures that your campaign reaches its target: the user’s inbox.<\/p>\n\n

Steps for using DKIM<\/h2>\n\n

Implementing DKIM involves a series of technical steps that require access to the mail server and the domain’s DNS records. <\/p>\n\n

The basic steps include:<\/p>\n\n