{"id":76788,"date":"2023-12-01T20:31:02","date_gmt":"2023-12-01T20:31:02","guid":{"rendered":"https:\/\/mailrelay.com\/glossary\/brevo-sendinblue\/"},"modified":"2025-03-03T20:58:52","modified_gmt":"2025-03-03T20:58:52","slug":"brevo-sendinblue","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/brevo-sendinblue\/","title":{"rendered":"Brevo (Sendinblue): What is it? Features and Best Alternative"},"content":{"rendered":"\n

What is Brevo and what is it used for?<\/strong><\/h2>\n\n
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Brevo<\/em><\/strong> is a multifaceted digital marketing platform that facilitates effective and personalized communication with customers across multiple channels.<\/p>\n<\/blockquote>\n\n

Including email and SMS. <\/p>\n\n

Throughout this detailed post, we will explore the various dimensions of Brevo (Sendinblue),<\/a> its features and how it integrates with email and SMS marketing strategies<\/a>.<\/p>\n\n

Brevo: Origins and evolution (Sendinblue)<\/strong><\/h2>\n\n

Brevo was created as Sendinblue, a comprehensive solution for companies seeking to optimize and expand their online presence through effective digital marketing strategies<\/strong>.<\/p>\n\n

Since its creation, the platform has evolved tremendously, incorporating innovative features that have made it an option to consider within the digital marketing space.<\/p>\n\n

Initially, Brevo focused its attention on email marketing, but over time, it expanded its focus to include a variety of other options such as SMS marketing, live chat, and more.<\/p>\n\n

All with the same tool. <\/strong><\/p>\n\n

Its comprehensive approach allows companies to centralize many of their marketing initiatives, making it easy to manage and track multiple campaigns through a single platform.<\/p>\n\n

Key features of Brevo<\/h2>\n\n

Let’s review some of the most interesting ones.<\/p>\n\n

Marketing Automation<\/h3>\n\n

Brevo has proven to be a powerful tool when it comes to automating marketing strategies. <\/p>\n\n

Users can set up a number of actions and triggers to personalize interactions with their customers, thus improving the efficiency and effectiveness of their campaigns.<\/p>\n\n

Email marketing<\/h3>\n\n

Email marketing continues to be one of Brevo’s strengths. <\/p>\n\n

The platform enables the creation of personalized email campaigns with easy-to-use tools that require no technical skills. <\/p>\n\n

In addition, it offers detailed analytics that help users monitor the performance of their email campaigns.<\/p>\n\n

SMS marketing<\/h3>\n\n

Brevo also offers tools for SMS marketing.<\/p>\n\n

This feature allows companies to send text messages directly to customers’ cell phones.<\/p>\n\n

This represents an effective strategy for promoting special offers and keeping customers informed about important news and updates.<\/p>\n\n

CRM Integrated<\/h3>\n\n

Brevo’s integrated CRM <\/a> facilitates customer relationship management.<\/p>\n\n

Helping companies keep an organized record of all their interactions with customers and design more effective marketing strategies based on historical data and customer preferences.<\/p>\n\n

Landing page editor<\/h3>\n\n

Creating engaging and effective landing pages is easy with Brevo. <\/p>\n\n

Businesses can use the landing page designer to create web pages that are optimized to convert visitors into customers.<\/p>\n\n

Best Alternative to Brevo: Mailrelay<\/h2>\n\n

Mailrelay is an email marketing tool that offers unique features that can be the perfect alternative to Brevo in certain circumstances.<\/p>\n\n

Immediate support through multiple channels<\/h3>\n\n

One of the priorities of the Mailrelay team is to offer immediate customer support through the channel that is most convenient for them.<\/p>\n\n

This is essential, because you always need help at the most unexpected moment, and from Mailrelay we like to be there to help customers with their mailings.<\/p>\n\n

Maximizing email delivery rate<\/h3>\n\n

Mailrelay stands out for its high rate of email delivery, ensuring messages reach recipients<\/a>‘ inboxes <\/a> directly. <\/p>\n\n

Mailrelay can help businesses further optimize their email marketing campaigns, ensuring each message has the best possible impact.<\/p>\n\n

Advanced personalization<\/h3>\n\n

Mailrelay allows advanced personalization of email campaigns, facilitating the creation of targeted messages for each audience segment.<\/p>\n\n

API and SMTP server<\/h3>\n\n

We offer two ways to develop the most demanding integrations. On the one hand we have a complete development API, and on the other hand an SMTP server.<\/p>\n\n

Each option has its own advantages that make it ideal for every integration need.<\/p>\n\n

Editor with AI<\/h3>\n\n

For those businesses that have less time for creative, a powerful editor with integrated AI is capable of designing newsletters quickly and automatically. After creating the draft, it is possible to edit what is needed, expand with more information and run the necessary tests.<\/p>\n\n

Plans and Pricing: Comparison<\/strong><\/h2>\n\n\n \n \n \n \n \n \n \n \n \n \n \n
Provider<\/th>\n Plan<\/th>\n Price<\/th>\n Advantages<\/th>\n <\/tr>\n <\/thead>\n
Mailrelay<\/td>\n Free<\/td>\n 0,00 \u20ac<\/td>\n \n
    \n
  • 80.000 messages\/month<\/li>\n
  • 20.000 contacts<\/li>\n
  • Includes all the enterprise features<\/li>\n <\/ul>\n <\/td>\n <\/tr>\n
Mailrelay<\/td>\n Standard<\/td>\n 48,00 \u20ac<\/td>\n \n
    \n
  • 80.000 messages\/month<\/li>\n
  • 20.000 contacts<\/li>\n
  • Increased sending limit<\/li>\n
  • Plans adapted to your needs<\/li>\n <\/ul>\n <\/td>\n <\/tr>\n
Mailrelay<\/td>\n Enterprise<\/td>\n 67,00 \u20ac<\/td>\n \n
    \n
  • 80.000 messages\/month<\/li>\n
  • 20.000 contacts<\/li>\n
  • Increased sending limit<\/li>\n
  • Plans adapted to your needs<\/li>\n
  • Advanced statistics with click and open rate reports<\/li>\n <\/ul>\n <\/td>\n <\/tr>\n \n
Brevo<\/td>\n Free<\/td>\n 0 \u20ac\/month<\/td>\n \n
    \n
  • 300 emails\/day<\/li>\n
  • Customizable email templates<\/li>\n
  • Transactional emails<\/li>\n <\/ul>\n <\/td>\n <\/tr>\n
Brevo<\/td>\n Starter<\/td>\n From 7 \u20ac\/month<\/td>\n \n
    \n
  • From 5,000 emails\/month<\/li>\n
  • No daily sending limit<\/li>\n
  • Essential reports and analysis<\/li>\n <\/ul>\n <\/td>\n <\/tr>\n
Brevo<\/td>\n Business<\/td>\n From 15 \u20ac\/month<\/td>\n \n
    \n
  • From 5,000 emails\/month<\/li>\n
  • Optimization of sending time<\/li>\n
  • Advanced statistics<\/li>\n <\/ul>\n <\/td>\n <\/tr>\n
Brevo<\/td>\n Enterprise<\/td>\n Personalized<\/td>\n \n