{"id":76794,"date":"2023-12-04T21:01:01","date_gmt":"2023-12-04T21:01:01","guid":{"rendered":"https:\/\/mailrelay.com\/glossary\/dashboard\/"},"modified":"2026-10-02T13:37:06","modified_gmt":"2026-10-02T13:37:06","slug":"dashboard","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/dashboard\/","title":{"rendered":"Dashboard"},"content":{"rendered":"\n

A dashboard (or control panel) in digital marketing is a business intelligence tool that visually lets us see the different KPIs or metrics related to achieving a goal in the digital marketing strategy<\/a>.<\/p>\n\n

A dashboard is therefore very important for analyzing data and detecting possible problems quickly. It is the summary that, in real time and visually, offers the most important data from our digital marketing actions.<\/p>\n\n

1. Characteristics of a dashboard<\/h2>\n\n

Since the basic purpose of a dashboard is to provide all the data that helps us keep our digital marketing work under control, its setup depends on the actions we are carrying out; there is no single dashboard that is valid for every company.<\/p>\n\n

What we do offer are the features that are desirable in any type of dashboard and that, as a starting point, will let you build a dashboard that is useful for your business:<\/p>\n\n

– Always personalized.<\/strong> The dashboard should only offer KPIs that are really relevant to the process you are working with. One way of knowing what data to collect is to be clear about the questions you want to answer just by looking at the dashboard.<\/p>\n\n

– Visual and easily interpretable.<\/strong> It has to let us find the information we’re looking for at a glance. To achieve this, graphical representations of the data should predominate, and colors should add value to the charts without becoming distracting elements.<\/p>\n\n

– Solution-oriented.<\/strong> The information it offers must allow us to take action. In other words, what it shows us gives us the relevant information to make decisions and improve.<\/p>\n\n

– In real time.<\/strong> Of course, digital marketing actions are constantly evolving and, for the dashboard to be useful, it must offer real-time data on the status of KPIs.<\/p>\n\n

2. What is a dashboard for?<\/h2>\n\n

The dashboard offers visibility of the indicators we need to achieve. It doesn’t just show data; it also helps you visualize trends and set actions in our digital marketing strategy (ads, email marketing, social media presence, etc.). What using it brings you can be summed up as:<\/p>\n\n

– Have decision-making elements.<\/strong> You’ll know your business development data and can share it with others, which will enable you to make better decisions in the performance of your duties.<\/p>\n\n

– Greater effectiveness.<\/strong> Since the dashboard shows everything in an orderly, clean way, you can generate trend data and reports without having to go to multiple places in our CRM<\/a> or third-party applications.<\/p>\n\n

– Ability to react immediately.<\/strong> Constantly measuring KPIs lets you react immediately to any problems in reaching them.<\/p>\n\n

– Access to constant improvement.<\/strong> The dashboard allows us to constantly improve and check in real time whether actions are on track or whether any improvements need to be made.<\/p>\n\n

Related entries<\/h2>\n\n