{"id":77599,"date":"2024-01-10T14:56:33","date_gmt":"2024-01-10T14:56:33","guid":{"rendered":"https:\/\/mailrelay.com\/glosario\/community-manager\/"},"modified":"2024-01-10T14:56:36","modified_gmt":"2024-01-10T14:56:36","slug":"community-manager","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/community-manager\/","title":{"rendered":"Community Manager"},"content":{"rendered":"\n<p>A <strong>community manager<\/strong> is responsible for managing, building and moderating online communities on behalf of a brand or company. <\/p>\n\n<p>This role involves interacting with the public through <strong>social media<\/strong>, responding to comments, creating attractive content. <\/p>\n\n<p>And most importantly, this professional will establish and maintain a positive image of the brand in the digital space.<\/p>\n\n<h2 class=\"wp-block-heading\">Main responsibilities of a community manager<\/h2>\n\n<p>We can summarize them in:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Social Media Management:<\/strong> This is the most visible role of a community manager. It involves the publication of content, the interaction with followers and the performance analysis of the publications.<\/li>\n\n\n\n<li><strong>Content Creation:<\/strong> It is not just about publishing, but also the creation of relevant and attractive content that matters to the public.<\/li>\n\n\n\n<li><strong>Supervision and Analysis<\/strong>: Community Managers must always be aware of what is said about the online brand, using supervision tools and analysis to collect important data.<\/li>\n\n\n\n<li><strong>Customer Service<\/strong>: On many occasions, Community Managers act as the first line of contact between the company and customers, dealing with questions and complaints.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">The importance of Community Managers in Digital Marketing<\/h2>\n\n<p>Community Managers plays a crucial role in digital marketing. <\/p>\n\n<p>They are the voice of the online brand and their work directly affects how the company is perceived in the digital space. <\/p>\n\n<p>In addition, in direct contact with customers and followers, Community Manager can obtain valuable information about public preferences and opinions.<\/p>\n\n<h2 class=\"wp-block-heading\">Relationship with email marketing campaigns<\/h2>\n\n<p>Community Managers can use <a href=\"https:\/\/mailrelay.com\/es\/glosario\/listas-de-correo-electronico\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media<\/a> to increase the <strong>list of email subscribers<\/strong>, promoting <a href=\"https:\/\/mailrelay.com\/es\/glosario\/boletin-informativo\/\" target=\"_blank\" rel=\"noreferrer noopener\">exclusive content or incentives<\/a> for those who have subscribed to the company&#8217;s newsletter. <\/p>\n\n<p>In addition, feedback and social networking interactions can be a gold mine to segment and customize email lists.<\/p>\n\n<h2 class=\"wp-block-heading\">Tools and skills for this professional<\/h2>\n\n<p>To succeed, a community manager needs a variety of tools and skills:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Social Media Management Tools:<\/strong> such as Hootsuite or Buffer, to schedule publications and supervise interactions.<\/li>\n\n\n\n<li><strong>Communication Skills<\/strong>: Essential to effectively interact with the public and represent the voice of the brand.<\/li>\n\n\n\n<li><strong>Data Analysis:<\/strong> Understand and use data to improve content and interaction strategies.<\/li>\n\n\n\n<li><strong>Creativity<\/strong>: Design content and innovative campaigns that capture attention.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Challenges and opportunities<\/h2>\n\n<p>community managers will face some challenges. <\/p>\n\n<p>Manage any reputation crises, tracking change trends, and handling a large number of interactions can be challenging. <\/p>\n\n<p>However, it also offers unique opportunities to connect with customers, create a loyal community and have a direct impact on brand success.<\/p>\n\n<h2 class=\"wp-block-heading\">Conclusi\u00f3n<\/h2>\n\n<p>In short, Community Manager is a key pillar in any digital marketing strategy. <\/p>\n\n<p>Their ability to manage online communities, along with interaction with strategies such as <strong>email and SMS marketing<\/strong>, makes it an important piece for any brand that seeks to have a significant presence in the digital world. <\/p>\n\n<p>As the marketing panorama continues to evolve, the importance of Community Manager will continue to grow, adapting to new trends and technologies to keep brands connected to its audience.<\/p>\n","protected":false},"template":"","class_list":["post-77599","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Community Manager - Mailrelay<\/title>\n<meta name=\"description\" content=\"A community manager is responsible for managing, building and moderating online communities on behalf of a brand or business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailrelay.com\/en\/glossary\/community-manager\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Community Manager - Mailrelay\" \/>\n<meta property=\"og:description\" content=\"A community manager is responsible for managing, building and moderating online communities on behalf of a brand or business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailrelay.com\/en\/glossary\/community-manager\/\" \/>\n<meta property=\"og:site_name\" content=\"Mailrelay\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mailrelay\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-10T14:56:36+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@mailrelay\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mailrelay.com\/en\/glossary\/community-manager\/\",\"url\":\"https:\/\/mailrelay.com\/en\/glossary\/community-manager\/\",\"name\":\"Community Manager - Mailrelay\",\"isPartOf\":{\"@id\":\"https:\/\/mailrelay.com\/en\/#website\"},\"datePublished\":\"2024-01-10T14:56:33+00:00\",\"dateModified\":\"2024-01-10T14:56:36+00:00\",\"description\":\"A community manager is responsible for managing, building and moderating online communities on behalf of a brand or business.\",\"breadcrumb\":{\"@id\":\"https:\/\/mailrelay.com\/en\/glossary\/community-manager\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mailrelay.com\/en\/glossary\/community-manager\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mailrelay.com\/en\/glossary\/community-manager\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mailrelay.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Community Manager\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mailrelay.com\/en\/#website\",\"url\":\"https:\/\/mailrelay.com\/en\/\",\"name\":\"Mailrelay\",\"description\":\"Mailrelay.com - Email Marketing Software\",\"publisher\":{\"@id\":\"https:\/\/mailrelay.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mailrelay.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mailrelay.com\/en\/#organization\",\"name\":\"Mailrelay\",\"url\":\"https:\/\/mailrelay.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mailrelay.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/05\/mailrelay-logo.jpg\",\"contentUrl\":\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/05\/mailrelay-logo.jpg\",\"width\":613,\"height\":291,\"caption\":\"Mailrelay\"},\"image\":{\"@id\":\"https:\/\/mailrelay.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Mailrelay\/\",\"https:\/\/x.com\/mailrelay\",\"https:\/\/www.youtube.com\/mailrelay-email-marketing\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Community Manager - Mailrelay","description":"A community manager is responsible for managing, building and moderating online communities on behalf of a brand or business.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mailrelay.com\/en\/glossary\/community-manager\/","og_locale":"en_US","og_type":"article","og_title":"Community Manager - Mailrelay","og_description":"A community manager is responsible for managing, building and moderating online communities on behalf of a brand or business.","og_url":"https:\/\/mailrelay.com\/en\/glossary\/community-manager\/","og_site_name":"Mailrelay","article_publisher":"https:\/\/www.facebook.com\/Mailrelay\/","article_modified_time":"2024-01-10T14:56:36+00:00","twitter_card":"summary_large_image","twitter_site":"@mailrelay","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mailrelay.com\/en\/glossary\/community-manager\/","url":"https:\/\/mailrelay.com\/en\/glossary\/community-manager\/","name":"Community Manager - Mailrelay","isPartOf":{"@id":"https:\/\/mailrelay.com\/en\/#website"},"datePublished":"2024-01-10T14:56:33+00:00","dateModified":"2024-01-10T14:56:36+00:00","description":"A community manager is responsible for managing, building and moderating online communities on behalf of a brand or business.","breadcrumb":{"@id":"https:\/\/mailrelay.com\/en\/glossary\/community-manager\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mailrelay.com\/en\/glossary\/community-manager\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mailrelay.com\/en\/glossary\/community-manager\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mailrelay.com\/en\/"},{"@type":"ListItem","position":2,"name":"Community Manager"}]},{"@type":"WebSite","@id":"https:\/\/mailrelay.com\/en\/#website","url":"https:\/\/mailrelay.com\/en\/","name":"Mailrelay","description":"Mailrelay.com - Email Marketing Software","publisher":{"@id":"https:\/\/mailrelay.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mailrelay.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mailrelay.com\/en\/#organization","name":"Mailrelay","url":"https:\/\/mailrelay.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mailrelay.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/05\/mailrelay-logo.jpg","contentUrl":"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/05\/mailrelay-logo.jpg","width":613,"height":291,"caption":"Mailrelay"},"image":{"@id":"https:\/\/mailrelay.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Mailrelay\/","https:\/\/x.com\/mailrelay","https:\/\/www.youtube.com\/mailrelay-email-marketing"]}]}},"uagb_featured_image_src":[],"uagb_author_info":{"display_name":"Mailrelay","author_link":"https:\/\/mailrelay.com\/en\/blog\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"A community manager is responsible for managing, building and moderating online communities on behalf of a brand or company. This role involves interacting with the public through social media, responding to comments, creating attractive content. And most importantly, this professional will establish and maintain a positive image of the brand in the digital space. Main&hellip;","_links":{"self":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/glossary\/77599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"version-history":[{"count":1,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/glossary\/77599\/revisions"}],"predecessor-version":[{"id":77601,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/glossary\/77599\/revisions\/77601"}],"wp:attachment":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/media?parent=77599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}