{"id":77828,"date":"2024-01-17T18:53:40","date_gmt":"2024-01-17T18:53:40","guid":{"rendered":"https:\/\/mailrelay.com\/glosario\/wix\/"},"modified":"2026-10-23T01:06:11","modified_gmt":"2026-10-23T01:06:11","slug":"wix","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/wix\/","title":{"rendered":"Wix"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In marketing and digital presence, having an attractive, functional website that is easy to manage is a must. <\/p>\n\n<p class=\"wp-block-paragraph\">This is where <strong>Wix<\/strong> comes in, one of the most popular and versatile <strong>website building platforms<\/strong> on the market. <\/p>\n\n<p class=\"wp-block-paragraph\">In this glossary entry, we&#8217;ll dive into what Wix is, its history, its advantages and how it compares to other available solutions.<\/p>\n\n<h2 class=\"wp-block-heading\">What is Wix?<\/h2>\n\n<p class=\"wp-block-paragraph\">Starting with the basics, <strong>Wix is an online platform that lets users create and manage websites<\/strong> intuitively.<\/p>\n\n<p class=\"wp-block-paragraph\">All without any programming knowledge. <\/p>\n\n<p class=\"wp-block-paragraph\">Using a <strong>drag-and-drop design system<\/strong>, Wix has democratized web design, giving entrepreneurs, small businesses and creatives the tools to establish their online presence.<\/p>\n\n<h2 class=\"wp-block-heading\">Wix tools<\/h2>\n\n<p class=\"wp-block-paragraph\">Wix brings together several tools on a single platform to build and manage your website:<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Tool<\/th><th>What it&#8217;s for<\/th><\/tr><\/thead><tbody><tr><td>Wix Editor<\/td><td>Design the website by dragging and dropping elements onto a template<\/td><\/tr><tr><td>AI website builder<\/td><td>Generate a first design from a few questions about your business<\/td><\/tr><tr><td>Wix Studio<\/td><td>Websites for agencies and designers, with more control over design and code<\/td><\/tr><tr><td>Online store (Wix Stores)<\/td><td>Sell products, take payments and manage orders and inventory<\/td><\/tr><tr><td>Bookings (Wix Bookings)<\/td><td>Let customers book appointments, classes or services from the website<\/td><\/tr><tr><td>Blog<\/td><td>Publish articles and attract visitors from search engines<\/td><\/tr><tr><td>Wix Email Marketing<\/td><td>Send simple newsletters to the website&#8217;s contacts<\/td><\/tr><tr><td>SEO Tools<\/td><td>Edit titles, descriptions and URLs, and check the website with a task checklist<\/td><\/tr><tr><td>App Market<\/td><td>Add features from other companies, such as live chat or forms<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1672\" height=\"941\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/herramientas-de-wix.png\" alt=\"Infographic of Wix's tools: editor, AI website builder, online store, bookings, blog and SEO\" class=\"wp-image-107975\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/herramientas-de-wix.png 1672w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/herramientas-de-wix-300x169.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/herramientas-de-wix-1024x576.png 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/herramientas-de-wix-768x432.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/herramientas-de-wix-1536x864.png 1536w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/herramientas-de-wix-110x62.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/herramientas-de-wix-60x34.png 60w\" sizes=\"auto, (max-width: 1672px) 100vw, 1672px\" \/><\/figure>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Connect your Wix website to your email marketing<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Turn your Wix website visitors into subscribers and nurture that relationship with Mailrelay.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-mailrelay-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailrelay.com\/en\/signup\/?utm_medium=cta&#038;utm_campaign=wix\">Discover Mailrelay<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">What is Wix used for?<\/h2>\n\n<p class=\"wp-block-paragraph\">Wix lets you build and maintain a website without coding or renting a server. Some examples:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Small businesses:<\/strong> a website with services, opening hours, a map and a contact form.<\/li>\n\n\n\n<li><strong>Online stores:<\/strong> a catalog with payments, shipping and order management.<\/li>\n\n\n\n<li><strong>Professionals and freelancers:<\/strong> a portfolio of their work and a button to request a quote.<\/li>\n\n\n\n<li><strong>Restaurants, beauty salons or academies:<\/strong> bookings and appointments right from the website.<\/li>\n\n\n\n<li><strong>Blogs and small media outlets:<\/strong> publish articles and attract readers.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">History and Origin of Wix<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Wix was founded in 2006 by Avishai Abrahami, Nadav Abrahami and Giora Kaplan<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Its goal was simple: to simplify the process of building websites. <\/p>\n\n<p class=\"wp-block-paragraph\">Initially launched as a Flash-based platform, Wix made a timely transition to HTML5 in 2012. <\/p>\n\n<p class=\"wp-block-paragraph\">This was a response to the changing needs of the market and Flash&#8217;s limitations on mobile devices.<\/p>\n\n<h2 class=\"wp-block-heading\">Wix in the digital marketing ecosystem<\/h2>\n\n<p class=\"wp-block-paragraph\">Building a website is just the beginning in the world of digital marketing. <\/p>\n\n<p class=\"wp-block-paragraph\">Once you have a website, <strong>you need to attract traffic<\/strong>, turn visitors into customers and keep those customers engaged. <\/p>\n\n<p class=\"wp-block-paragraph\">This is where integrating <a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing<\/a> and <a href=\"https:\/\/mailrelay.com\/en\/sms\/\" target=\"_blank\" rel=\"noreferrer noopener\">SMS marketing<\/a> tools can be very valuable.<\/p>\n\n<p class=\"wp-block-paragraph\">For example, a business can use Wix to build its online store and, at the same time, integrate email marketing tools to send <a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-newsletter\/\" target=\"_blank\" rel=\"noreferrer noopener\">newsletters<\/a>, special offers or news to its subscribers. <\/p>\n\n<p class=\"wp-block-paragraph\">In addition, by integrating SMS marketing, it can alert customers to flash sales or send discount codes directly to their phones.<\/p>\n\n<h2 class=\"wp-block-heading\">Key features of Wix<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><strong>WYSIWYG editor:<\/strong> Wix uses a<strong> &#8220;What you see is what you get&#8221;<\/strong> (WYSIWYG) editor, which means users can see how their site will look in real time while they edit it.<\/li>\n\n\n\n<li><strong>AI website builder:<\/strong> Wix creates a first design of your website from a few questions about your business. It replaces Wix ADI, which stopped being supported in November 2024.<\/li>\n\n\n\n<li><strong>Apps and add-ons: <\/strong>Wix has an app market that lets users add extra features, from live chat to booking tools and more.<\/li>\n\n\n\n<li><strong>SEO-friendly: <\/strong>Wix provides SEO tools to help websites rank better in search engines.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Advantages of using Wix<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><strong>Ease of use<\/strong>: Ideal for beginners and for those who have no experience in design or programming.<\/li>\n\n\n\n<li><strong>Flexibility<\/strong>: Wide variety of templates and applications to customize the site.<\/li>\n\n\n\n<li><strong>Updates and support: <\/strong>As a hosted platform, Wix takes care of updates and offers customer support.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Considerations when using Wix<\/h2>\n\n<p class=\"wp-block-paragraph\">Although Wix offers many advantages, there are also some aspects you should consider. <\/p>\n\n<p class=\"wp-block-paragraph\">The editor&#8217;s flexibility may be overwhelming for some users. <\/p>\n\n<p class=\"wp-block-paragraph\">In addition, <strong>moving a website off Wix can be more complicated<\/strong> than with other platforms.<\/p>\n\n<h2 class=\"wp-block-heading\">Wix pros and cons<\/h2>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Pros<\/th><th>Cons<\/th><\/tr><\/thead><tbody><tr><td>No coding knowledge needed<\/td><td>Switching templates after publishing isn&#8217;t easy<\/td><\/tr><tr><td>Hosting, security and updates included<\/td><td>Moving your website to another platform is complicated<\/td><\/tr><tr><td>Lots of templates and apps<\/td><td>The free plan uses a Wix subdomain and shows Wix ads<\/td><\/tr><tr><td>Store, bookings and blog in one place<\/td><td>To use your own domain or sell, you need a paid plan<\/td><\/tr><tr><td>Free plan to get started<\/td><td>Less technical control than WordPress<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1672\" height=\"941\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/ventajas-y-desventajas-de-wix.png\" alt=\"Infographic of Wix's pros and cons\" class=\"wp-image-107979\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/ventajas-y-desventajas-de-wix.png 1672w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/ventajas-y-desventajas-de-wix-300x169.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/ventajas-y-desventajas-de-wix-1024x576.png 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/ventajas-y-desventajas-de-wix-768x432.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/ventajas-y-desventajas-de-wix-1536x864.png 1536w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/ventajas-y-desventajas-de-wix-110x62.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/ventajas-y-desventajas-de-wix-60x34.png 60w\" sizes=\"auto, (max-width: 1672px) 100vw, 1672px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Wix and email marketing<\/h2>\n\n<p class=\"wp-block-paragraph\">A website gets visits, but most visitors never come back. That&#8217;s why your Wix website should have a subscription form: that way you can email those people again.<\/p>\n\n<p class=\"wp-block-paragraph\">There are three ways to do it:<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Wix Email Marketing<\/strong>, Wix&#8217;s own tool, for simple newsletters to your website&#8217;s contacts.<\/li>\n\n\n\n<li><strong>Embed the form from your email marketing tool.<\/strong>  In Mailrelay you can create a custom subscription form and copy its HTML code. In the Wix Editor, go to <strong>Add Elements &gt; Embed Code &gt; Embed HTML<\/strong>, click <strong>Enter Code<\/strong> and paste the code. Wix displays that code inside a frame (iframe), so set the width to 100% so it looks good on mobile.<\/li>\n\n\n\n<li><strong>Connect them with Make.<\/strong>  Make has a Wix module that detects form submissions and a Mailrelay module that creates or updates the subscriber. To use the Wix module you need a paid Wix plan.<\/li>\n<\/ol>\n\n<h2 class=\"wp-block-heading\">How Mailrelay helps you<\/h2>\n\n<p class=\"wp-block-paragraph\">Today&#8217;s digital world requires businesses, large or small, to have a solid online presence. <\/p>\n\n<p class=\"wp-block-paragraph\">Wix, focusing on ease of use and flexibility, certainly offers a robust solution to many. <\/p>\n\n<p class=\"wp-block-paragraph\">However, like any tool, it&#8217;s worth weighing its features and considerations against your business&#8217;s specific needs and goals.<\/p>\n\n<p class=\"wp-block-paragraph\">By integrating strategies such as email marketing and SMS marketing, a website created with Wix will not only be a digital showcase, but a powerful tool for customer interaction and conversion. <\/p>\n\n<p class=\"wp-block-paragraph\">In short, Wix is a formidable contender in the website building space and deserves consideration in any digital marketing strategy.<\/p>\n\n<p class=\"wp-block-paragraph\">With Mailrelay you can turn your Wix website visitors into subscribers and stay in touch with them:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/mailrelay.com\/en\/glossary\/subscription-form\/\">Subscription forms<\/a><\/strong> you can embed in Wix, with <strong><a href=\"https:\/\/mailrelay.com\/en\/glossary\/double-opt-in\/\">double opt-in<\/a><\/strong> on every signup.<\/li>\n\n\n\n<li><strong>Automations<\/strong>, such as a welcome email when someone subscribes from your website.<\/li>\n\n\n\n<li><strong>Segments<\/strong> to send each subscriber what they&#8217;re interested in.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/mailrelay.com\/en\/sms\/\">SMS marketing<\/a><\/strong> for urgent alerts, such as a flash sale.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">The free account includes 80,000 emails a month and up to 20,000 contacts.<\/p>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Grow your list from your website<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Integrate subscription forms and automate your email marketing campaigns with Mailrelay.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-mailrelay-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailrelay.com\/en\/signup\/?utm_medium=cta&#038;utm_campaign=wix\">Get started with Mailrelay<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Frequently asked questions<\/h2>\n\n<h3 class=\"wp-block-heading\">What is Wix?<\/h3>\n\n<p class=\"wp-block-paragraph\">It&#8217;s a platform for building websites without knowing how to code. You design the website by dragging elements onto a template, and Wix takes care of hosting, security and updates.<\/p>\n\n<h3 class=\"wp-block-heading\">Is Wix free?<\/h3>\n\n<p class=\"wp-block-paragraph\">It has a free plan to build and publish a website, with a Wix subdomain and Wix ads. To use your own domain, remove the ads or sell online, you need a paid plan.<\/p>\n\n<h3 class=\"wp-block-heading\">What is Wix used for?<\/h3>\n\n<p class=\"wp-block-paragraph\">To build business websites, online stores, portfolios, blogs and websites with bookings, without coding or renting a server.<\/p>\n\n<h3 class=\"wp-block-heading\">What&#8217;s the difference between Wix and WordPress?<\/h3>\n\n<p class=\"wp-block-paragraph\">Wix is easier to use and includes hosting. WordPress gives you more control and lets you move your website to any server, but it requires more knowledge and maintenance.<\/p>\n\n<h3 class=\"wp-block-heading\">How do I connect my Wix website to Mailrelay?<\/h3>\n\n<p class=\"wp-block-paragraph\">Create a subscription form in Mailrelay, copy its HTML code and paste it into a Wix Embed HTML element. If you have a paid Wix plan, you can also connect them with Make.<\/p>\n\n<h2 class=\"wp-block-heading\">Related posts<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/wordpress\/\">WordPress<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/woocommerce\/\">WooCommerce<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/ecommerce\/\">Ecommerce<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/landing-page\/\">Landing page<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/subscription-form\/\">Subscription form<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/pop-up\/\">Pop-up<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/lead-magnet\/\">Lead magnet<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/html\/\">HTML<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/widget\/\">Widget<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/webhook\/\">Webhook<\/a><\/li>\n<\/ul>\n","protected":false},"template":"","class_list":["post-77828","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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