{"id":77892,"date":"2024-01-18T20:42:59","date_gmt":"2024-01-18T20:42:59","guid":{"rendered":"https:\/\/mailrelay.com\/glosario\/advertising\/"},"modified":"2026-10-21T01:11:54","modified_gmt":"2026-10-21T01:11:54","slug":"advertising","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/advertising\/","title":{"rendered":"Advertising"},"content":{"rendered":"\n

Advertising is the paid communication a brand uses to make its products or services known so that people buy or remember them. In Spanish, it is called publicidad.<\/strong> It includes ads on television, radio, in the press, on billboards, in search engines and on social media.<\/p>\n\n

In Spanish-speaking countries the English word is used mainly in agencies, marketing departments and digital platforms, alongside other English terms such as online advertising<\/em> or ad<\/em>.<\/p>\n\n

What does advertising mean in Spanish?<\/h2>\n\n

In Spanish, advertising<\/em> translates as publicidad<\/strong>. It comes from the English verb to advertise<\/em> (anunciar in Spanish), which in turn comes from the Latin advertere<\/em>, “to turn attention towards something”.<\/p>\n\n

These are the most common words from the same family:<\/p>\n\n

English<\/th>Spanish<\/th><\/tr><\/thead>
Advertising<\/td>Publicidad<\/td><\/tr>
Advertisement or ad<\/td>Anuncio<\/td><\/tr>
Advertiser<\/td>Anunciante<\/td><\/tr>
To advertise<\/td>Anunciar<\/td><\/tr>
Online advertising<\/td>Publicidad online o digital<\/td><\/tr>
Advertising agency<\/td>Agencia de publicidad<\/td><\/tr><\/tbody><\/table><\/figure>\n\n

It is often misspelled: “adversiting”, “advertaising” and “advertasing” are common mistakes.<\/p>\n\n

Characteristics of advertising<\/h2>\n\n

Advertising<\/a> has features that set it apart from other forms of communication:<\/p>\n\n

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  1. It is paid.<\/strong> The brand buys space or an audience in a medium.<\/li>\n\n\n\n
  2. It has an identified sender.<\/strong> The audience knows which brand is behind the ad.<\/li>\n\n\n\n
  3. It aims to persuade.<\/strong> Its goal is to get the audience to buy, remember the brand or change an opinion.<\/li>\n\n\n\n
  4. It is aimed at an audience.<\/strong> Each campaign is designed for a specific target<\/a>.<\/li>\n\n\n\n
  5. It is repeated.<\/strong> An ad needs several exposures to stick in people’s memory.<\/li>\n<\/ol>\n\n

    Advertising vs. marketing: the differences<\/h2>\n\n

    They are sometimes used as synonyms, but they don’t mean the same thing. Marketing is the set of decisions involved in selling a product: what to offer, at what price, through which channels and how to communicate it. Advertising is just one part of that communication.<\/p>\n\n

    Aspect<\/th>Marketing<\/th>Advertising<\/th><\/tr><\/thead>
    Scope<\/td>Product, price, distribution and communication<\/td>Paid communication only<\/td><\/tr>
    Goal<\/td>Win and keep customers<\/td>Raise awareness and persuade<\/td><\/tr>
    Channels<\/td>All of them, including owned channels<\/td>Paid media<\/td><\/tr>
    Examples<\/td>Market research, pricing, newsletters<\/td>TV ad, Google campaign<\/td><\/tr><\/tbody><\/table><\/figure>\n\n
    \"Infographic<\/figure>\n\n
    \n

    Turn your ad clicks into subscribers<\/strong><\/p>\n\n\n\n

    Collect the email addresses of people who arrive from your ads and stay in touch with them without paying for every impression. Free for up to 80,000 emails a month.<\/p>\n\n\n\n

    \n
    Create a free account<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n

    A brief history of advertising<\/h2>\n\n

    Ads have existed since ancient times: in Pompeii, messages were painted on walls to advertise shops and shows. The printing press brought posters, and in the 19th century newspapers began to live off advertising.<\/p>\n\n

    The 20th century brought radio and television, and with them the big agencies. The first internet banner appeared in 1994, and today search engines and social media receive most advertising spend.<\/p>\n\n

    Types of advertising<\/h2>\n\n

    Depending on the medium where it is shown, these are the most common types of advertising:<\/p>\n\n