{"id":78286,"date":"2024-01-31T17:42:53","date_gmt":"2024-01-31T17:42:53","guid":{"rendered":"https:\/\/mailrelay.com\/glosario\/social-selling\/"},"modified":"2024-01-31T17:42:57","modified_gmt":"2024-01-31T17:42:57","slug":"social-selling","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/social-selling\/","title":{"rendered":"Social selling"},"content":{"rendered":"\n

The term “Social Selling<\/strong>” refers to the practice of using social media to identify and cultivate relationships with potential customers to increase sales<\/strong>. <\/p>\n\n

This approach has gained significant relevance, especially with the growing use of platforms such as LinkedIn, Facebook, Instagram and Twitter.<\/p>\n\n

Introduction to Social Selling<\/h2>\n\n

Social Selling is a concept that focuses on creating relationships and trust.<\/strong> <\/p>\n\n

Instead of directly promoting a product or service, this strategy involves interacting with potential customers. <\/p>\n\n

For example, answering their questions and offering solutions to their problems. <\/p>\n\n

It is about establishing a presence on authentic and relevant social media platforms, which, in turn, leads to sales opportunities.<\/strong><\/p>\n\n

The evolution of social selling<\/h2>\n\n

Initially, sales focused on cold calls and unsolicited emails.<\/a> <\/p>\n\n

However, with the emergence of social media, this dynamic has changed. <\/p>\n\n

Vendors have started using these platforms to investigate and connect with their potential customers<\/a> using a more personalized and less intrusive channel<\/strong>. <\/p>\n\n

This evolution marked the birth of social Selling.<\/p>\n\n

MAIN Social SELLING STRATEGIES<\/h2>\n\n

To effectively implement social selling, it is crucial to develop a solid strategy. <\/p>\n\n

This would include:<\/p>\n\n