{"id":78605,"date":"2024-02-20T14:53:48","date_gmt":"2024-02-20T14:53:48","guid":{"rendered":"https:\/\/mailrelay.com\/glossary\/header\/"},"modified":"2026-10-07T15:22:46","modified_gmt":"2026-10-07T15:22:46","slug":"header","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/header\/","title":{"rendered":"Header"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>A header is the part at the beginning of a text that announces what it&#8217;s about or who&#8217;s sending it.<\/strong>  It can be a title, a line of details or a block with the logo.<\/p>\n\n<p class=\"wp-block-paragraph\">You&#8217;ll find them in documents, letters, news stories, web pages and emails. In each one it does the same job: orienting readers before they start reading.<\/p>\n\n<h2 class=\"wp-block-heading\">What does header mean?<\/h2>\n\n<p class=\"wp-block-paragraph\">The Spanish word for header, encabezado, comes from the verb <em>encabezar<\/em>, which means to be at the head of something. That&#8217;s why it&#8217;s used for whatever goes at the top, the \u201chead\u201d of a page or a message.<\/p>\n\n<p class=\"wp-block-paragraph\">The Diccionario de la lengua espa\u00f1ola lists two closely related Spanish words:<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Word<\/th><th>What the dictionary says<\/th><th>Where it&#8217;s used most<\/th><\/tr><\/thead><tbody><tr><td>Encabezado<\/td><td>A newspaper headline<\/td><td>Especially in Mexico, Argentina, Ecuador, Honduras and Uruguay<\/td><\/tr><tr><td>Encabezamiento<\/td><td>The words that, following a set formula, open a document<\/td><td>In Spain and in administrative language<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\">In practice, the two are used as synonyms. You&#8217;ll also hear <strong>cabecera<\/strong> and, in computing, the English word <em>header<\/em>.<\/p>\n\n<h2 class=\"wp-block-heading\">Types of header<\/h2>\n\n<p class=\"wp-block-paragraph\">Depending on where it appears, a header changes in form and content:<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Type<\/th><th>Where it is<\/th><th>What it includes<\/th><\/tr><\/thead><tbody><tr><td>Document<\/td><td>In the top margin of every page<\/td><td>Title, company name, logo, date or page number<\/td><\/tr><tr><td>Letter<\/td><td>At the beginning, before the body text<\/td><td>Sender&#8217;s details, place and date, recipient&#8217;s details and greeting<\/td><\/tr><tr><td>News story<\/td><td>Above the text<\/td><td>Kicker, headline and subheadline<\/td><\/tr><tr><td>Web page<\/td><td>At the top and in each section<\/td><td>The main title (H1) and section headings (H2 to H6)<\/td><\/tr><tr><td>Email<\/td><td>At the top of the message and in its code<\/td><td>Sender, recipient, subject, date and technical sending details<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/donde-esta-el-encabezado-1024x576.png\" alt=\"Where the header goes: in the top margin of a document, at the beginning of a letter, above a news story, in a web page's H1 and at the top of an email\" class=\"wp-image-97850\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/donde-esta-el-encabezado-1024x576.png 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/donde-esta-el-encabezado-300x169.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/donde-esta-el-encabezado-768x432.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/donde-esta-el-encabezado-1536x864.png 1536w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/donde-esta-el-encabezado-110x62.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/donde-esta-el-encabezado-60x34.png 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/donde-esta-el-encabezado.png 1672w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">The header in a document and in Word<\/h2>\n\n<p class=\"wp-block-paragraph\">In a document, the header is the strip in the top margin that repeats on every page. Its counterpart is the <strong>footer<\/strong>, which does the same in the bottom margin.<\/p>\n\n<p class=\"wp-block-paragraph\">To add one in Word, go to <strong>Insert &gt; Header<\/strong> and choose a design. You can also double-click the top margin of the page.<\/p>\n\n<p class=\"wp-block-paragraph\">You can set a different header for the first page or for odd and even pages. When you&#8217;re done, click <strong>Close Header and Footer<\/strong>.<\/p>\n\n<h2 class=\"wp-block-heading\">The header of a letter<\/h2>\n\n<p class=\"wp-block-paragraph\">In a formal letter or a <a href=\"https:\/\/mailrelay.com\/en\/glossary\/business-letter\/\" target=\"_blank\" rel=\"noopener\">business letter<\/a>, the header (or heading) brings together the details that come before the body text. Here&#8217;s an example:<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Part<\/th><th>Example<\/th><\/tr><\/thead><tbody><tr><td>Sender&#8217;s letterhead<\/td><td>Company name, address and phone number<\/td><\/tr><tr><td>Place and date<\/td><td>Madrid, 1 October 2026<\/td><\/tr><tr><td>Recipient&#8217;s details<\/td><td>Name, position and company<\/td><\/tr><tr><td>Subject or reference<\/td><td>Subject: collaboration proposal<\/td><\/tr><tr><td>Greeting<\/td><td>Dear Ms Garc\u00eda,<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\">In a professional email you don&#8217;t need a letterhead or a postal address. Your details go in the <a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-signature\/\" target=\"_blank\" rel=\"noopener\">email signature<\/a>, at the end of the message.<\/p>\n\n<h2 class=\"wp-block-heading\">The header of a news story<\/h2>\n\n<p class=\"wp-block-paragraph\">In journalism, the header is the headline: the line in large type that sums up the story. In Mexico and much of Latin America it&#8217;s called encabezado, while Spain prefers <em>titular<\/em>.<\/p>\n\n<p class=\"wp-block-paragraph\">It usually has three parts: the <strong>kicker<\/strong>, a short line that gives context; the <strong>headline<\/strong>, with the main idea; and the <strong>subheadline<\/strong> or summary, which adds an important detail.<\/p>\n\n<p class=\"wp-block-paragraph\">A good headline answers the story&#8217;s basic questions, such as who and what. The same applies to a <a href=\"https:\/\/mailrelay.com\/en\/glossary\/press-release\/\" target=\"_blank\" rel=\"noopener\">press release<\/a>.<\/p>\n\n<h2 class=\"wp-block-heading\">Headers on a web page<\/h2>\n\n<p class=\"wp-block-paragraph\">On a web page, headers are the headings that organize the content. <a href=\"https:\/\/mailrelay.com\/en\/glossary\/html\/\" target=\"_blank\" rel=\"noopener\">HTML<\/a> has six levels, from the h1 tag to h6:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>H1:<\/strong> the page&#8217;s main title. Usually there&#8217;s only one.<\/li>\n\n\n\n<li><strong>H2:<\/strong> the title of each section.<\/li>\n\n\n\n<li><strong>H3 to H6:<\/strong> the subsections within each section.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Headings make a page easy to skim, let screen readers jump from section to section and help search engines understand what the page is about.<\/p>\n\n<p class=\"wp-block-paragraph\">Don&#8217;t confuse them with the <em>header<\/em> tag, which groups the site&#8217;s visual header, with the logo and the menu. Nor with the <em>head<\/em> section of the code, where the <a href=\"https:\/\/mailrelay.com\/en\/glossary\/metatags\/\" target=\"_blank\" rel=\"noopener\">metatags<\/a> go.<\/p>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Make your brand recognizable from the very first line<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Design your newsletter header with your logo and colors, and save it in a template for every send.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-mailrelay-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailrelay.com\/en\/signup\/?utm_medium=cta&amp;utm_campaign=encabezado\">Create a free account<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">The header of an email<\/h2>\n\n<p class=\"wp-block-paragraph\">An email has two different headers: the one the recipient sees and the one in the message&#8217;s code.<\/p>\n\n<p class=\"wp-block-paragraph\">The <strong>visible header<\/strong> is what appears at the top of the message: the <a href=\"https:\/\/mailrelay.com\/en\/glossary\/sender\/\" target=\"_blank\" rel=\"noopener\">sender<\/a>, the <a href=\"https:\/\/mailrelay.com\/en\/glossary\/recipient\/\" target=\"_blank\" rel=\"noopener\">recipient<\/a>, the <a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-subject-line\/\" target=\"_blank\" rel=\"noopener\">subject line<\/a> and the date.<\/p>\n\n<p class=\"wp-block-paragraph\">The <strong>technical headers<\/strong> are lines the reader doesn&#8217;t see, such as these:<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Header<\/th><th>What it indicates<\/th><\/tr><\/thead><tbody><tr><td>Received<\/td><td>Each server the message has passed through<\/td><\/tr><tr><td>Message-ID<\/td><td>A unique identifier for the email<\/td><\/tr><tr><td><a href=\"https:\/\/mailrelay.com\/en\/glossary\/return-path\/\" target=\"_blank\" rel=\"noopener\">Return-Path<\/a><\/td><td>The address bounces are returned to<\/td><\/tr><tr><td>DKIM-Signature<\/td><td>The <a href=\"https:\/\/mailrelay.com\/en\/glossary\/dkim-domainkeys-identified-mail\/\" target=\"_blank\" rel=\"noopener\">DKIM<\/a> signature that proves the message hasn&#8217;t been altered<\/td><\/tr><tr><td>Authentication-Results<\/td><td>The result of the SPF, DKIM and DMARC checks<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\">Their format is defined by the <a href=\"https:\/\/mailrelay.com\/en\/glossary\/internet-message-format\/\" target=\"_blank\" rel=\"noopener\">Internet Message Format<\/a> standard. To see them in Gmail, open the email, click the three dots and choose <strong>Show original<\/strong>.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/encabezado-email-lo-que-ves-1024x576.png\" alt=\"The header of an email: what you see (From, To, Subject and Date) and the technical headers you don't (Received, Message-ID, Return-Path and DKIM-Signature)\" class=\"wp-image-97853\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/encabezado-email-lo-que-ves-1024x576.png 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/encabezado-email-lo-que-ves-300x169.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/encabezado-email-lo-que-ves-768x432.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/encabezado-email-lo-que-ves-1536x864.png 1536w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/encabezado-email-lo-que-ves-110x62.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/encabezado-email-lo-que-ves-60x34.png 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/encabezado-email-lo-que-ves.png 1672w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">In a newsletter, header also refers to the top strip of the design, with the logo, the menu or a link to view the email in the browser. It&#8217;s your brand&#8217;s first impression, and you repeat it in every send with an <a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-template\/\" target=\"_blank\" rel=\"noopener\">email template<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">You&#8217;ll find every part of a message in our entry on <a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-structure\/\" target=\"_blank\" rel=\"noopener\">email structure<\/a>.<\/p>\n\n<h2 class=\"wp-block-heading\">How to write a good header<\/h2>\n\n<p class=\"wp-block-paragraph\">Whether it&#8217;s for a document, a website or an email campaign. These tips will help:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Keep it short.<\/strong>  A headline is read at a glance. In an email subject line, mobile phones usually show only the first 30 or 40 characters.<\/li>\n\n\n\n<li><strong>Say what readers will find.<\/strong>  A clear header works better than a clever one nobody understands.<\/li>\n\n\n\n<li><strong>Put the important part first:<\/strong> the keyword, the figure or the benefit.<\/li>\n\n\n\n<li><strong>Respect the hierarchy.<\/strong>  One H1 per page and each level nested within the one above, without skipping levels.<\/li>\n\n\n\n<li><strong>Keep a consistent style<\/strong>, with the same font, the same size and the same logo on every page or send.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">To dig deeper, check out our entry on <a href=\"https:\/\/mailrelay.com\/en\/glossary\/copywriting\/\" target=\"_blank\" rel=\"noopener\">copywriting<\/a>.<\/p>\n\n<h2 class=\"wp-block-heading\">How Mailrelay helps you<\/h2>\n\n<p class=\"wp-block-paragraph\">With Mailrelay you can create your newsletter header with the drag-and-drop editor. Add your logo, your colors and your menu, and save it in a template to reuse it.<\/p>\n\n<p class=\"wp-block-paragraph\">Before sending, write the subject line and the <a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-preheader\/\" target=\"_blank\" rel=\"noopener\">preheader<\/a>, and run an A\/B test to find out which one more people open.<\/p>\n\n<p class=\"wp-block-paragraph\">Technical headers, such as the DKIM signature or the Return-Path, are handled by the platform for you.<\/p>\n\n<p class=\"wp-block-paragraph\">The free account lets you send up to 80,000 emails a month to 20,000 contacts, with chat, ticket and phone support.<\/p>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Send your newsletters with Mailrelay<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Up to 80,000 emails a month to 20,000 contacts with the free account, with chat, ticket and phone support.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-mailrelay-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailrelay.com\/en\/signup\/?utm_medium=cta&amp;utm_campaign=encabezado\">Try Mailrelay for free<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Frequently asked questions about headers<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>What is a header?<\/strong>  It&#8217;s the part at the beginning of a text that announces its content or its author. It can be a title, a line of details or a block with a logo.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>What&#8217;s the difference between encabezado and encabezamiento?<\/strong>  They&#8217;re used as synonyms. Encabezamiento is more common in Spain and in administrative documents, while encabezado is used in Mexico and other Latin American countries, where it also means headline.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>What goes in the header of a letter?<\/strong>  The sender&#8217;s details, the place and date, the recipient&#8217;s details, the subject and the greeting.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>How do you add a header in Word?<\/strong> Go to Insert &gt; Header and choose a design, or double-click the top margin of the page.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>What is an email header?<\/strong>  It&#8217;s the information that accompanies the message: sender, recipient, subject and date, plus technical headers that record the path it has taken and whether it&#8217;s authenticated.<\/p>\n\n<h2 class=\"wp-block-heading\">Related terms<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-structure\/\">Email structure<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-subject-line\/\">Email subject line<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-preheader\/\">Email preheader<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-footer\/\">Email footer<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-body\/\">Email body<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-signature\/\">Email signature<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/internet-message-format\/\">Internet Message Format<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-template\/\">Email template<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/html\/\">HTML<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/business-letter\/\">Business letter<\/a><\/li>\n<\/ul>\n","protected":false},"template":"","class_list":["post-78605","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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