{"id":78855,"date":"2024-03-04T20:52:27","date_gmt":"2024-03-04T20:52:27","guid":{"rendered":"https:\/\/mailrelay.com\/glosario\/email-body\/"},"modified":"2026-10-14T11:33:43","modified_gmt":"2026-10-14T11:33:43","slug":"email-body","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/email-body\/","title":{"rendered":"Email body"},"content":{"rendered":"\n

The email body is the main part of an email, where you write the message you want to get across to the recipient.<\/strong> It sits below the subject line and runs from the greeting to the sign-off.<\/p>\n\n

The subject line is what gets someone to open the email. The body is what they read next, and what leads them to reply, click or buy.<\/p>\n\n

What is the email body?<\/h2>\n\n

The email body is the text of the message: what you say, ask for or propose. It can be a single line or several paragraphs, and in marketing emails it also includes images, buttons and links.<\/p>\n\n

An email has three areas:<\/p>\n\n

Area<\/th>What it includes<\/th><\/tr><\/thead>
Header<\/td>Sender, recipient<\/a>, CC, BCC and subject line<\/a><\/td><\/tr>
Body<\/td>Greeting, message, call to action and sign-off<\/td><\/tr>
Closing<\/td>Signature<\/a>, attachments and, in marketing emails, the footer with the unsubscribe link<\/td><\/tr><\/tbody><\/table><\/figure>\n\n

You’ll find the details of each area in our entry on email structure<\/a>.<\/p>\n\n

Where is the email body in Gmail and Outlook?<\/h2>\n\n

It’s the large blank box that appears below the “To” and “Subject” fields when you compose a message.<\/p>\n\n

In Gmail<\/a>, you click “Compose” and type in the large area of the window. In Outlook, the button is “New mail” and the body takes up almost the whole window.<\/p>\n\n

It works the same way on your phone: first the recipients, then the subject line and, below that, the space to write.<\/p>\n\n

When a form asks you for “Subject:” and “Body:”, the second field is the text of the message. You’ll see this in contact forms and in programs that send automatic notifications.<\/p>\n\n

What are the parts of an email body?<\/h2>\n\n

A good email body almost always follows this order:<\/p>\n\n

Part<\/th>What it’s for<\/th>Example<\/th><\/tr><\/thead>
Greeting<\/td>Open the message with the right tone<\/td>\u201cHi Marta,\u201d<\/td><\/tr>
Introduction<\/td>Say in one sentence why you’re writing<\/td>\u201cI’m writing about order 4512.\u201d<\/td><\/tr>
Details<\/td>Give the information that’s needed<\/td>Dates, prices, steps<\/td><\/tr>
Call to action<\/td>Say what you expect the reader to do<\/td>\u201cCould you confirm by Friday?\u201d<\/td><\/tr>
Sign-off<\/td>Close politely<\/td>\u201cBest regards,\u201d<\/td><\/tr><\/tbody><\/table><\/figure>\n\n

In a marketing email, the call to action is usually a button. We explain it in our entry on the call to action (CTA)<\/a>.<\/p>\n\n

\"Parts<\/figure>\n\n
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Do you write newsletters for your customers?<\/strong><\/p>\n\n\n\n

Create the body of your emails with the drag-and-drop editor and mobile-ready templates. Free for up to 80,000 emails a month.<\/p>\n\n\n\n

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Create a free account<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n

How to write an email body<\/h2>\n\n
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  1. Get to the point.<\/strong> Say in the first sentence what you want or what you’re offering.<\/li>\n\n\n\n
  2. Keep paragraphs short.<\/strong> Two or three lines per paragraph are easier to read, especially on a phone.<\/li>\n\n\n\n
  3. Ask for one thing only.<\/strong> If you ask several questions, number them.<\/li>\n\n\n\n
  4. Watch your tone.<\/strong> Choose a casual or formal tone depending on your relationship with the recipient.<\/li>\n\n\n\n
  5. Check before you send.<\/strong> Double-check names, dates, links and attachments.<\/li>\n<\/ol>\n\n

    How long should the email body be? Boomerang analyzed more than 40 million emails. Those between 50 and 125 words got a reply more than half the time.<\/p>\n\n

    Example of a formal email body<\/h2>\n\n

    Here’s what an email requesting a quote might look like:<\/p>\n\n

    Part<\/th>Text<\/th><\/tr><\/thead>
    Greeting<\/td>Good morning, Mr. Garc\u00eda,<\/td><\/tr>
    Introduction<\/td>I’m writing on behalf of Tienda Verde to request a quote for 200 recycled cardboard boxes.<\/td><\/tr>
    Details<\/td>We need the 30 \u00d7 20 \u00d7 15 cm size, with our logo printed on one side, by November 15.<\/td><\/tr>
    Call to action<\/td>Could you send us the price and delivery time by Friday?<\/td><\/tr>
    Sign-off<\/td>Kind regards,<\/td><\/tr><\/tbody><\/table><\/figure>\n\n

    The signature would go below, with name, job title and phone number. If you write letters to customers or suppliers, our entry on the business letter<\/a> may also help.<\/p>\n\n

    The email body in email marketing<\/h2>\n\n

    In a newsletter<\/a> or a promotion, the email body is more than just text. It usually includes a main image, content blocks, one or more buttons, and links.<\/p>\n\n

    Keep these guidelines in mind:<\/p>\n\n