{"id":79028,"date":"2024-03-15T20:21:48","date_gmt":"2024-03-15T20:21:48","guid":{"rendered":"https:\/\/mailrelay.com\/glosario\/dedicated-ip-email-marketing\/"},"modified":"2025-07-29T12:41:08","modified_gmt":"2025-07-29T12:41:08","slug":"dedicated-ip-email-marketing","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/dedicated-ip-email-marketing\/","title":{"rendered":"dedicated IP (email marketing)"},"content":{"rendered":"\n<p>A <strong>dedicated IP<\/strong>, in the context of <strong>email marketing<\/strong>, refers to a protocol address of the Internet (IP) used exclusively <strong>by a single entity or sender to send emails.<\/strong> <\/p>\n\n<p>Unlike a <strong>shared IP<\/strong>, used by multiple senders, a <strong>dedicated IP<\/strong> allows companies to have full control over the reputation of their IP address.<\/p>\n\n<p>In other words, it allows the administrator to control everything that is sent from that IP<\/p>\n\n<h2 class=\"wp-block-heading\">Relevant historical data<\/h2>\n\n<p><strong>The evolution of the dedicated IP is a reflection of the maturation of email marketing as a communication tool.<\/strong> <\/p>\n\n<p>When email marketing began to be used by many companies, many webmasters used shared IPs due to their cost-benefit ratio and ease of use; We should note that this is still very common today. <\/p>\n\n<p>In fact, most ESPs use <a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-service-provider-esp\/\" target=\"_blank\" rel=\"noreferrer noopener\">shared IPs<\/a> to send almost all email marketing campaigns.<\/p>\n\n<p><strong>However, with the exponential growth of email as a communication channel in the business world, the need for more control arose, leading to the popularization of dedicated IPs.<\/strong> <\/p>\n\n<p>This coincided with the <strong>development of more sophisticated technologies<\/strong> for <strong>monitoring and management of IPS<\/strong> reputation.<\/p>\n\n<h2 class=\"wp-block-heading\">Key considerations<\/h2>\n\n<p>When thinking about the use of a dedicated IP, it is essential to take into account factors such as:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>The number of emails sent<\/li>\n\n\n\n<li>The sending frequency <\/li>\n\n\n\n<li>The type of emails that will be sent<\/li>\n\n\n\n<li>And the importance of the sender&#8217;s reputation<\/li>\n<\/ul>\n\n<p>A dedicated IP requires a relatively high number of emails to maintain a good reputation, which is critical to avoiding spam filters and ensuring a <strong>high delivery rate.<\/strong><\/p>\n\n<p><strong>Important:<\/strong><\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Establishing a good sender score reputation: <\/h3>\n\n<p>New IPs, without any sending history, can be initially seen as &#8220;suspicious&#8221; by email services (such as <a href=\"https:\/\/mailrelay.com\/en\/glossary\/gmail-email\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gmail, Yahoo<\/a>, etc.). <\/p>\n\n<p>Sending a constant and significant amount of emails helps <a href=\"https:\/\/mailrelay.com\/en\/glossary\/spam\/\" target=\"_blank\" rel=\"noreferrer noopener\">create a positive reputation<\/a> by demonstrating that IP is being used for legitimate messages and not for spam.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Keeping a good sending score reputation: <\/h3>\n\n<p>Once a good reputation is established, it is important to keep it. <\/p>\n\n<p>This implies sending emails regularly so that <strong>email service providers<\/strong> can continue to evaluate and confirm the quality of traffic generated by this IP.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Avoid behavior that could be seen as spam: <\/h3>\n\n<p>IPs that send large amounts of email irregularly can be flagged as suspicious. <\/p>\n\n<p>This is because spammers usually send large amounts of emails in a short period and then remain inactive. <\/p>\n\n<p>Therefore, regularity and number of emails sent can help differentiate a legitimate sender from a spammer.<\/p>\n\n<h2 class=\"wp-block-heading\">What advantages could a dedicated IP offer?<\/h2>\n\n<p>The importance of a dedicated IP lies in its ability to improve email <strong>l<\/strong><a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-deliverability\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>edeliverability<\/strong> under specific<\/a>electr\u00f3nicos <strong>circunstamces<\/strong>. <\/p>\n\n<p>By having full control over the reputation of each IP, companies may avoid being associated with other sender that may be sending spam or unwanted content. <\/p>\n\n<p>This is crucial for companies that depend on <a href=\"https:\/\/mailrelay.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing<\/a> to communicate with their customers and prospects. <\/p>\n\n<p><a href=\"https:\/\/mailrelay.com\/en\/blog\/2017\/05\/09\/how-to-create-a-newsletter-for-free\/\" target=\"_blank\" rel=\"noreferrer noopener\">Working with a dedicated IP can be the best alternative for companies that need to send many emails per month and need to ensure high delivery rates.<\/a> <\/p>\n\n<p>A well-designed and regularly sent newsletter can strengthen the relationship with subscribers, increase brand loyalty, and improve conversion rates. <\/p>\n\n<p>By using a <strong>dedicated IP<\/strong> to send these campaigns, companies can ensure more consistency in the <strong>sender&#8217;s delivery and reputation<\/strong>.<\/p>\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n<p>In short, a dedicated IP is an essential component in the arsenal of tools of an email marketing professional. <\/p>\n\n<p>It offers significant control and customization, which are fundamental at a time when email delivery and sender reputation are more important than ever. <\/p>\n\n<p>As email marketing continues to evolve, dedicated IPs will remain a valuable resource for companies seeking to maximize the impact of their email campaigns.<\/p>\n\n<p><strong>To find out if a dedicated IP would be recommended for your business, as well as to ask any other question, don&#8217;t hesitate to <a href=\"https:\/\/mailrelay.com\/en\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">contact our team<\/a>.<\/strong><\/p>\n\n<h2 class=\"wp-block-heading\">Related entries<\/h2>\n\n<p><a href=\"https:\/\/mailrelay.com\/en\/glossary\/shared-ip-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shared IP <\/a> &#8211; <a href=\"https:\/\/mailrelay.com\/en\/glossary\/ip-warming\/\" target=\"_blank\" rel=\"noreferrer noopener\">IP Warming<\/a><\/p>\n","protected":false},"template":"","class_list":["post-79028","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>dedicated IP (email marketing) - Mailrelay<\/title>\n<meta name=\"description\" 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dedicated IP, in the context of email marketing, refers to a protocol address of the Internet (IP) used exclusively by a single entity or sender to send emails. Unlike a shared IP, used by multiple senders, a dedicated IP allows companies to have full control over the reputation of their IP address. In other&hellip;","_links":{"self":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/glossary\/79028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"version-history":[{"count":2,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/glossary\/79028\/revisions"}],"predecessor-version":[{"id":85782,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/glossary\/79028\/revisions\/85782"}],"wp:attachment":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/media?parent=79028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}