{"id":80364,"date":"2024-06-11T20:53:16","date_gmt":"2024-06-11T20:53:16","guid":{"rendered":"https:\/\/mailrelay.com\/glosario\/gmail-email\/"},"modified":"2026-10-03T17:04:11","modified_gmt":"2026-10-03T17:04:11","slug":"gmail-email","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/gmail-email\/","title":{"rendered":"Gmail (Email)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Gmail is Google&#8217;s free email service, with 15 GB of storage and access from your browser or its mobile app.<\/p>\n\n<p class=\"wp-block-paragraph\">Chances are you have an account. It is estimated to have more than 1.8 billion users, which makes it the most common destination for any <a href=\"https:\/\/mailrelay.com\/en\/glossary\/newsletter\/\" target=\"_blank\" rel=\"noopener\">newsletter<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">That&#8217;s why it pays to know it well, whether you use it every day or send campaigns to your customers.<\/p>\n\n<h2 class=\"wp-block-heading\">What is Gmail and what is it used for?<\/h2>\n\n<p class=\"wp-block-paragraph\">It is a web-based <a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-service\/\" target=\"_blank\" rel=\"noopener\">email service<\/a>, known as <a href=\"https:\/\/mailrelay.com\/en\/glossary\/webmail\/\" target=\"_blank\" rel=\"noopener\">webmail<\/a>. You don&#8217;t need to install anything: you sign in with your Google account and read, write and organize your messages from any device.<\/p>\n\n<p class=\"wp-block-paragraph\">The name comes from &#8220;Google Mail&#8221;. It is written with a capital G, as one word, and addresses have the format name@gmail.com.<\/p>\n\n<p class=\"wp-block-paragraph\">Google launched it on April 1, 2004. Many people thought it was an April Fools&#8217; joke, because it offered 1 GB of storage when a few megabytes was the norm.<\/p>\n\n<p class=\"wp-block-paragraph\">It was created by Paul Buchheit and remained in beta until July 2009.<\/p>\n\n<p class=\"wp-block-paragraph\">Today it does much more than send and receive email. It is connected to Google Drive, Calendar, Meet and Contacts, so from your inbox you can save attachments, accept meetings or start a video call.<\/p>\n\n<h2 class=\"wp-block-heading\">Gmail features<\/h2>\n\n<p class=\"wp-block-paragraph\">These are the features that set it apart from other providers:<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Feature<\/th><th>What it offers<\/th><\/tr><\/thead><tbody><tr><td>Storage<\/td><td>15 GB free, shared with Google Drive and Google Photos<\/td><\/tr><tr><td>Attachments<\/td><td>Up to 25 MB per message; larger files are sent as a Drive link<\/td><\/tr><tr><td>Tabs<\/td><td>Primary, Social, Promotions, Updates and Forums<\/td><\/tr><tr><td>Organization<\/td><td>Labels, automatic filters and a very powerful search<\/td><\/tr><tr><td>Security<\/td><td>Spam filter, impersonation warnings and 2-Step Verification<\/td><\/tr><tr><td>AI<\/td><td>Gemini features to summarize conversations and draft messages<\/td><\/tr><tr><td>Access<\/td><td>Browser, Android and iOS apps, and offline mode<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\">A note on storage: the 15 GB is for your entire Google account. If your phone uploads photos to Google Photos, that uses up space for your email too.<\/p>\n\n<p class=\"wp-block-paragraph\">And one on AI: on free personal accounts, some Gemini features are only available in the United States. The rest require a paid Google plan.<\/p>\n\n<h2 class=\"wp-block-heading\">How does Gmail work?<\/h2>\n\n<p class=\"wp-block-paragraph\">Google&#8217;s email service receives your messages and sorts them automatically. Messages from people you know go to &#8220;Primary&#8221;, and offers and newsletters go to &#8220;Promotions&#8221;.<\/p>\n\n<p class=\"wp-block-paragraph\">And anything that looks like <a href=\"https:\/\/mailrelay.com\/en\/glossary\/spam\/\" target=\"_blank\" rel=\"noopener\">spam<\/a> ends up in its own folder, out of sight.<\/p>\n\n<p class=\"wp-block-paragraph\">To decide, it analyzes who is sending the email, whether the domain is authenticated and how other users react to those messages. It also learns from you: if you always open a brand&#8217;s emails, it will place them better.<\/p>\n\n<p class=\"wp-block-paragraph\">You can adjust this sorting. With labels you group messages by topic, and with filters you decide what to do with each email as soon as it arrives: archive it, mark it as important or forward it.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/gmail-pestanas-bandeja-entrada-1024x576.png\" alt=\"How Gmail sorts your emails into the Primary, Social, Promotions, Updates and Forums tabs\" class=\"wp-image-97633\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/gmail-pestanas-bandeja-entrada-1024x576.png 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/gmail-pestanas-bandeja-entrada-300x169.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/gmail-pestanas-bandeja-entrada-768x432.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/gmail-pestanas-bandeja-entrada-1536x864.png 1536w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/gmail-pestanas-bandeja-entrada-110x62.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/gmail-pestanas-bandeja-entrada-60x34.png 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/gmail-pestanas-bandeja-entrada.png 1672w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Gmail pros and cons<\/h2>\n\n<p class=\"wp-block-paragraph\">It has a lot going for it, but it isn&#8217;t perfect. Let&#8217;s look at both sides.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Advantages:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>It&#8217;s free, and all you need to get started is a Google account.<\/li>\n\n\n\n<li>It filters spam and phishing attempts well.<\/li>\n\n\n\n<li>It integrates with Drive, Calendar and Meet with no setup.<\/li>\n\n\n\n<li>Its search finds old emails in seconds.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Disadvantages:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>The 15 GB fills up quickly if you store photos in the same account.<\/li>\n\n\n\n<li>A free address inspires less trust than a <a href=\"https:\/\/mailrelay.com\/en\/glossary\/corporate-email\/\" target=\"_blank\" rel=\"noopener\">corporate email<\/a> with your own domain.<\/li>\n\n\n\n<li>It isn&#8217;t designed for sending campaigns: it has daily limits and few statistics.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Gmail and email marketing: limits and requirements<\/h2>\n\n<p class=\"wp-block-paragraph\">Can you send campaigns from a free Google account? For a few contacts, yes. For a real list, no.<\/p>\n\n<p class=\"wp-block-paragraph\">Google states that a personal account is blocked for a few hours if you send more than 500 messages in one day or the same email to more than 500 recipients. These are its <a href=\"https:\/\/mailrelay.com\/en\/glossary\/sending-limits\/\" target=\"_blank\" rel=\"noopener\">sending limits<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">And you won&#8217;t get reports on opens, clicks or unsubscribes either. We explain it in detail in this <a href=\"https:\/\/mailrelay.com\/en\/blog\/2023\/01\/03\/comparison-of-bulk-mailing-software-gmail-vs-mailrelay\/\" target=\"_blank\" rel=\"noopener\">comparison for bulk mailings<\/a>.<\/p>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Has your list outgrown Gmail?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Send up to 80,000 emails a month to 20,000 contacts for free, with statistics for every campaign and human support.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-mailrelay-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailrelay.com\/en\/signup\/?utm_medium=cta&amp;utm_campaign=gmail-correo\">Create a free account<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<p class=\"wp-block-paragraph\">The other side of the coin is sending to @gmail.com addresses. Since February 2024, Google has set <a href=\"https:\/\/mailrelay.com\/en\/glossary\/bulk-sender-requirements\/\" target=\"_blank\" rel=\"noopener\">bulk sender requirements<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">Bulk senders are those who send more than 5,000 messages a day, and they must meet these requirements:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Authenticate the domain with <a href=\"https:\/\/mailrelay.com\/en\/glossary\/spf-sender-policy-framework\/\" target=\"_blank\" rel=\"noopener\">SPF<\/a>, <a href=\"https:\/\/mailrelay.com\/en\/glossary\/dkim-domainkeys-identified-mail\/\" target=\"_blank\" rel=\"noopener\">DKIM<\/a> and <a href=\"https:\/\/mailrelay.com\/en\/glossary\/dmarc\/\" target=\"_blank\" rel=\"noopener\">DMARC<\/a>.<\/li>\n\n\n\n<li>Offer one-click unsubscribe and a visible <a href=\"https:\/\/mailrelay.com\/en\/glossary\/unsubscribe\/\" target=\"_blank\" rel=\"noopener\">unsubscribe<\/a> link in the message.<\/li>\n\n\n\n<li>Keep the <a href=\"https:\/\/mailrelay.com\/en\/glossary\/spam-rate-in-email-marketing\/\" target=\"_blank\" rel=\"noopener\">spam rate<\/a> below 0.3%.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">If you don&#8217;t meet them, your emails may go to spam or be rejected. Here&#8217;s <a href=\"https:\/\/mailrelay.com\/en\/blog\/2025\/05\/03\/how-to-meet-outlook-gmail-and-yahoo-requirements-to-keep-your-emails-out-of-spam\/\" target=\"_blank\" rel=\"noopener\">what Outlook, Gmail and Yahoo require<\/a> to keep your emails out of spam.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/gmail-requisitos-remitentes-masivos-1024x576.png\" alt=\"Gmail requirements for bulk senders: SPF, DKIM and DMARC, one-click unsubscribe and spam below 0.3%\" class=\"wp-image-97636\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/gmail-requisitos-remitentes-masivos-1024x576.png 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/gmail-requisitos-remitentes-masivos-300x169.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/gmail-requisitos-remitentes-masivos-768x432.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/gmail-requisitos-remitentes-masivos-1536x864.png 1536w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/gmail-requisitos-remitentes-masivos-110x62.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/gmail-requisitos-remitentes-masivos-60x34.png 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/gmail-requisitos-remitentes-masivos.png 1672w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">That said, meeting them doesn&#8217;t guarantee you&#8217;ll land in &#8220;Primary&#8221;. The tab depends mainly on the content and on how your subscribers respond.<\/p>\n\n<p class=\"wp-block-paragraph\">It&#8217;s normal for your newsletter to end up in &#8220;Promotions&#8221;, and it doesn&#8217;t mean anything is wrong. What matters is your <a href=\"https:\/\/mailrelay.com\/en\/glossary\/sender-score-reputation\/\" target=\"_blank\" rel=\"noopener\">sender reputation<\/a> and that people open it.<\/p>\n\n<p class=\"wp-block-paragraph\">One more detail: messages larger than 102 KB appear cut off, with the notice &#8220;View entire message&#8221;. This is <a href=\"https:\/\/mailrelay.com\/en\/glossary\/gmail-clipping\/\" target=\"_blank\" rel=\"noopener\">Gmail clipping<\/a>, which is why it&#8217;s a good idea to keep your HTML lightweight.<\/p>\n\n<h2 class=\"wp-block-heading\">How Mailrelay helps you<\/h2>\n\n<p class=\"wp-block-paragraph\">If your list has outgrown your personal email, with Mailrelay&#8217;s free account you can send up to 80,000 emails a month to 20,000 contacts. And with human support via chat, ticket and phone on all plans.<\/p>\n\n<p class=\"wp-block-paragraph\">You can export your Google contacts as a CSV file and <a href=\"https:\/\/mailrelay.com\/en\/glossary\/import-contacts\/\" target=\"_blank\" rel=\"noopener\">import them<\/a> into your account in a few minutes. We help you set up your <a href=\"https:\/\/mailrelay.com\/en\/glossary\/sending-domain\/\" target=\"_blank\" rel=\"noopener\">sending domain<\/a> with SPF and DKIM.<\/p>\n\n<p class=\"wp-block-paragraph\">And automatic list cleaning removes addresses that bounce. This protects your reputation with Google and other providers, such as <a href=\"https:\/\/mailrelay.com\/en\/glossary\/yahoo-mail\/\" target=\"_blank\" rel=\"noopener\">Yahoo Mail<\/a> or Hotmail.<\/p>\n\n<p class=\"wp-block-paragraph\">Plus, you&#8217;ll get statistics on opens, clicks and unsubscribes for every campaign. You can see all the options in <a href=\"https:\/\/mailrelay.com\/en\/glossary\/what-is-mailrelay\/\" target=\"_blank\" rel=\"noopener\">what is Mailrelay<\/a> and compare plans on the <a href=\"https:\/\/mailrelay.com\/en\/pricing\/\" target=\"_blank\" rel=\"noopener\">pricing<\/a> page.<\/p>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Reach the Gmail inbox<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Set up your domain with SPF and DKIM and send your campaigns from Mailrelay at no cost.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-mailrelay-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailrelay.com\/en\/signup\/?utm_medium=cta&amp;utm_campaign=gmail-correo\">Try Mailrelay for free<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions<\/h2>\n\n<p class=\"wp-block-paragraph\">These are the most common questions about Google&#8217;s email service.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Is Gmail free?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Yes. Creating an account and using the email service costs nothing. You only pay if you need more than 15 GB or Google Workspace&#8217;s business features.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>How much storage does Gmail have?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">15 GB free per account, shared with Google Drive and Google Photos. If it fills up, you&#8217;ll stop receiving emails until you free up space or upgrade your plan.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>How many emails can I send per day?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">With a personal account, up to 500 messages or 500 recipients a day. If you need more, the right choice is an <a href=\"https:\/\/mailrelay.com\/en\/glossary\/free-bulk-email-software\/\" target=\"_blank\" rel=\"noopener\">email marketing tool<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>What&#8217;s the difference between Gmail and Google Workspace?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Gmail is the free email service with an @gmail.com address. Workspace is the paid version for businesses, with email on your own domain, more storage and user management.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>How do you sign in to Gmail?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Go to gmail.com or open the app and enter your <a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-address\/\" target=\"_blank\" rel=\"noopener\">email address<\/a> and password. If you have 2-Step Verification turned on, Google will also ask you for a code.<\/p>\n\n<h2 class=\"wp-block-heading\">Related entries<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/inbox\/\">Inbox<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/gmail-clipping\/\">Gmail clipping<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/webmail\/\">Webmail<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/corporate-email\/\">Corporate email<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/yahoo-mail\/\">Yahoo Mail<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/bulk-sender-requirements\/\">Bulk sender requirements<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/sending-limits\/\">Sending limits<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/sender-score-reputation\/\">Sender score reputation<\/a><\/li>\n<\/ul>\n","protected":false},"template":"","class_list":["post-80364","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gmail: what it is, features and how it works<\/title>\n<meta name=\"description\" content=\"Gmail is Google&#039;s free email service, with 15 GB of storage. 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