{"id":80642,"date":"2024-07-02T21:09:19","date_gmt":"2024-07-02T21:09:19","guid":{"rendered":"https:\/\/mailrelay.com\/glossary\/gmail-clipping\/"},"modified":"2024-07-02T21:09:22","modified_gmt":"2024-07-02T21:09:22","slug":"gmail-clipping","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/gmail-clipping\/","title":{"rendered":"Gmail Clipping"},"content":{"rendered":"\n

When an email is too long, <\/strong> Gmail cuts off the content; that is called Gmail Clipping<\/strong>.<\/p>\n\n

Normally, the email client displays a message indicating that the email is too long and adds a link to display the full message. <\/strong> <\/p>\n\n

This phenomenon can affect the effectiveness of email marketing campaigns<\/a>.<\/p>\n\n

Why is Gmail Clipping important in email marketing?<\/h2>\n\n

This change in the way the message is displayed for Gmail users can impact your email marketing campaigns.<\/p>\n\n

The user will not see all the content of the message.<\/strong><\/p>\n\n

When clipping is applied, some parts of the message may be hidden. <\/strong> <\/p>\n\n

This can include essential parts, such as calls to action or other important links. <\/strong> <\/p>\n\n

This can reduce the effectiveness of the message and negatively affect conversion rates. <\/strong><\/p>\n\n

On the other hand, this “clipping” can also affect the brand image. <\/strong><\/p>\n\n

Clipped emails can give the impression of carelessness or poor planning. <\/p>\n\n

Keeping the design concise and to the point helps preserve the brand image. <\/strong><\/p>\n\n

How to prevent Gmail from clipping your emails<\/h2>\n\n

Let’s discuss some strategies that can solve this problem of clipped emails.<\/p>\n\n

Reduce the size of all your emails<\/h3>\n\n

To avoid Gmail clipping, it is essential to limit the size of the email. <\/strong> <\/p>\n\n

The general recommendation is to keep the email size below 102 KB. <\/strong> <\/p>\n\n

In addition, the use of efficient design and content can avoid this problem.<\/p>\n\n

IMPORTANT: when you copy text from a web page or an external document editor (such as Microsoft Word), in addition to the text, you are copying hidden codes (the styles used to format the text). <\/strong> <\/p>\n\n

These styles not only cause problems with the layout of the message, but also increase the size of the email.<\/p>\n\n

If you have to run several tests, use different subject lines<\/h3>\n\n

Gmail tends to group together and cut off emails that have the same subject line<\/a>, understanding that they are part of a conversation. <\/p>\n\n

If you use the same subject line, the emails would be clipped.<\/p>\n\n

The solution is as simple as changing the subject lines for each test you run.<\/p>\n\n

Don’t attach images<\/h3>\n\n

If images are attached <\/a> to an email, the size will quickly increase.<\/p>\n\n

Instead, upload the images to the Mailrelay server and add links so that they can be displayed without increasing the size of the email.<\/p>\n\n

This is a simple and easy solution.<\/p>\n\n

Use short emails with a simple structure<\/h3>\n\n

Ultimately, the solution is to use short emails that get straight to the point.<\/p>\n\n

Remember that, ultimately, the fact that emails get clipped is a Gmail problem, not a technical problem with the email you’re sending.<\/p>\n\n

What if the email is clipped, no matter what you do?<\/h2>\n\n

No matter how hard you try to change the message.<\/p>\n\n

Or even if you really need to send longer content.<\/p>\n\n

And Gmail keeps clipping your emails. In this case, the solution is twofold:<\/p>\n\n