{"id":81206,"date":"2024-08-16T20:51:25","date_gmt":"2024-08-16T20:51:25","guid":{"rendered":"https:\/\/mailrelay.com\/glossary\/newsletter\/"},"modified":"2026-10-07T17:52:33","modified_gmt":"2026-10-07T17:52:33","slug":"newsletter","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/newsletter\/","title":{"rendered":"Newsletter: what it is, what it’s for and how to send one"},"content":{"rendered":"\n

A newsletter is a bulletin that a company, a media outlet or an individual sends by email, at regular intervals, to people who have subscribed to receive it.<\/strong> In Spanish it is called bolet\u00edn, bolet\u00edn informativo or bolet\u00edn electr\u00f3nico. It helps you stay in touch with your readers or customers, share useful content and announce news and offers.<\/p>\n\n

One of the most effective digital marketing tools is undoubtedly the newsletter<\/strong>. <\/p>\n\n

The vast majority of companies use it to keep in touch with their customers, get to know them better and inform them of the latest news.<\/p>\n\n

On the other hand, web users often subscribe to different newsletters from their favorite websites, brands or blogs so that they don’t miss anything and are constantly updated. <\/p>\n\n

But for it to be totally effective, you need to know how to use it very well and get the most out of it.<\/p>\n\n

What is a newsletter? Definition and Meaning<\/h2>\n\n

What is “newsletter” in Spanish? Fund\u00e9u recommends bolet\u00edn<\/strong> and, if you want to be more specific, bolet\u00edn informativo<\/a>, bolet\u00edn electr\u00f3nico<\/strong> or bolet\u00edn digital<\/strong>. If you use the English word, write it in italics. In Spain it is mostly used in the feminine (la newsletter<\/em>), although the masculine (el newsletter<\/em>) is common in some Latin American countries.<\/p>\n\n

A newsletter, or bulletin, is a publication sent by email at regular intervals to everyone who is interested in receiving it and has therefore voluntarily subscribed to a mailing list.<\/p>\n\n

So we can define a newsletter as a digital informative bulletin<\/a>: a periodical publication (daily, weekly, monthly) sent by email to a database containing a large number of subscribers.<\/p>\n\n

The usual frequency is weekly or monthly.<\/p>\n\n

However, depending on the type of content, daily and fortnightly newsletters are also common.<\/p>\n\n

It is important that the newsletters are attractive and relevant to the target audience and that online privacy and data protection rules are respected.<\/p>\n\n

\"What<\/figure>\n\n

Types of newsletters<\/h2>\n\n

You can classify newsletters by their content and by how often you send them. These are the most common types by content:<\/p>\n\n

Type<\/th>What it includes<\/th>Example<\/th><\/tr><\/thead>
Content<\/td>Articles, guides or videos that are useful to the reader, with no direct selling<\/td>A blog’s weekly roundup<\/td><\/tr>
News<\/td>Launches, improvements or company news<\/td>An app’s new features<\/td><\/tr>
Promotional<\/td>Offers, discounts or featured products<\/td>An online store’s sale<\/td><\/tr>
Curated<\/td>A selection of links from other sources, with a short comment<\/td>The top 5 industry news stories<\/td><\/tr>
Internal<\/td>Information for a company’s team<\/td>The monthly employee newsletter<\/td><\/tr><\/tbody><\/table><\/figure>\n\n

If you want to learn more about the last type, we have a dedicated entry on the internal newsletter<\/a>.<\/p>\n\n

In terms of frequency, the most common are the weekly newsletter<\/strong> and the monthly newsletter<\/strong>. Media outlets usually send daily newsletters, and some brands choose to send one every two weeks. What matters is keeping the pace you promise your subscribers. You’ll find more ideas in our post on the ideal sending frequency<\/a>.<\/p>\n\n

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Create your newsletter with Mailrelay<\/strong><\/p>\n\n\n\n

Design, send and analyze your newsletters with Mailrelay’s drag & drop editor, no technical knowledge required.<\/p>\n\n\n\n

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Discover Mailrelay<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n

What should a newsletter include?<\/h2>\n\n

To do this, it must include a series of elements that should never be missing, such as:<\/p>\n\n

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  1. The goal<\/strong>. Before launching a newsletter, it is important to set certain goals or figures you want to reach (number of sales, actions you want to boost, number of new customers, etc.).<\/li>\n\n\n\n
  2. Logo<\/a> or corporate image<\/strong>. Although it may seem logical, the logo should never be missing in order to maintain the coherence of the visual identity. It is very important that the message you want to convey and the context in which you will do it are uniform in order to offer a very professional image.<\/li>\n\n\n\n
  3. Text<\/strong>. The information you send must be powerful and interesting in order to retain the reader, capture their attention and encourage them to visit your site. That’s why you need to take care of the writing style<\/a> and, above all, the content you want to communicate and show.<\/li>\n\n\n\n
  4. Audiovisual content<\/strong>. If, instead of words, you can convey your message through images, don’t hesitate to opt for this alternative. They are more useful for capturing attention and retaining the reader. It’s best to use photos, infographics, videos or GIFs<\/a>.<\/li>\n\n\n\n
  5. Design<\/strong>. Remember that the newsletter is part of the brand and should therefore follow the same design as your website and respect the color ranges, fonts and style.<\/li>\n\n\n\n
  6. Call To Action<\/strong>. It is included very often, and it lets you check whether the goals you set at the start are being met.<\/li>\n\n\n\n
  7. Social media<\/strong>. They help subscribers follow you outside their inbox too, so it’s a good idea to include them in your newsletters. You should also include buttons for every network the brand is on, paying special attention to the main ones, such as Instagram, LinkedIn, Facebook or X. Besides social media, don’t forget a direct link to your own website. These are small details that can often go unnoticed.<\/li>\n\n\n\n
  8. Other elements that should not be missing<\/strong>. Contact details (email, phone, address), an unsubscribe link (mandatory in commercial communications) and a link to view the web version of the newsletter.<\/li>\n<\/ol>\n\n
    \"What<\/figure>\n\n

    Also pay attention to the preheader<\/a>, the text that appears next to the subject line in the inbox. And if you want to see how other brands combine these elements, our blog has some newsletter examples<\/a>.<\/p>\n\n