{"id":81976,"date":"2024-09-23T21:04:01","date_gmt":"2024-09-23T21:04:01","guid":{"rendered":"https:\/\/mailrelay.com\/glossary\/newsletter-2\/"},"modified":"2026-09-24T06:50:10","modified_gmt":"2026-09-24T06:50:10","slug":"email-newsletter","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/email-newsletter\/","title":{"rendered":"Email newsletter"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">An email newsletter, also called an informational newsletter or e-newsletter, is simply an email sent on a regular basis to everyone who has voluntarily subscribed to a list to receive news, offers and other updates. (For a broader overview of the concept, see our entry on the <a href=\"https:\/\/mailrelay.com\/en\/glossary\/newsletter\/\" target=\"_blank\" rel=\"noreferrer noopener\">newsletter<\/a>.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s a widely used digital marketing tool for driving traffic, building loyalty and keeping your brand top of mind with customers and prospects.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Email newsletters can be used by organizations, companies or individuals to share news, updates, tips and other relevant information with their followers or customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In general, newsletters are designed to be delivered on a regular schedule: daily, weekly, monthly or at other fixed intervals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Benefits of an email newsletter<\/strong><\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>They keep your audience informed<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Newsletters are an excellent way to keep followers or customers up to date with the latest news, updates and trends in their field of interest.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>They build audience loyalty<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">By consistently delivering valuable and relevant information, newsletters help build loyalty and keep your audience engaged with your brand or topic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>They increase brand awareness<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sending your newsletter regularly keeps your brand name and image in people\u2019s minds, which helps increase brand awareness and visibility.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>They create sales opportunities<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Newsletters can also include promotions and special offers, which helps generate sales opportunities and drive traffic to your website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>They give you a channel for feedback<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Newsletters can include a section for readers\u2019 comments and questions, which gives you a valuable channel for feedback and audience participation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>What does an email newsletter do?<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Email newsletters serve many purposes, which is why digital marketers value them so highly as a communication tool. Some of their most important functions are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>They share news and updates. <\/strong>They work like a loudspeaker for announcing innovations, important news and new products.<\/li>\n\n\n\n<li><strong>They build loyalty.<\/strong> Whether you\u2019re talking to leads or customers, they let you communicate your strengths consistently and keep your brand in mind for future purchases.<\/li>\n\n\n\n<li><strong>They boost your blog.<\/strong> Linking to useful blog posts brings recurring visits and turns your blog into a go-to resource for subscribers.<\/li>\n\n\n\n<li><strong>They let you segment your messages.<\/strong> They\u2019re an excellent way to reach specific customer segments with information that\u2019s highly valuable to them.<\/li>\n\n\n\n<li><strong>They position you as an expert.<\/strong> They help you show expertise in certain topics and gain relevance before your subscribers are ready to buy.<\/li>\n\n\n\n<li><strong>They drive traffic to your website.<\/strong> Thanks to the links they include, they\u2019re often used to send traffic to a website or specific pages.<\/li>\n\n\n\n<li><strong>They build a community.<\/strong> They\u2019re very useful for building a community of people with shared interests.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>The parts of an email newsletter<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Although all newsletters share some common elements, not all of them include images or unsubscribe links. Still, at <a href=\"https:\/\/mailrelay.com\/en\/\">Mailrelay<\/a> we recommend the ones that, in our experience, are essential:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Sender<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Use a sender name your <a href=\"https:\/\/mailrelay.com\/en\/glossary\/recipient\/\" target=\"_blank\" rel=\"noreferrer noopener\">recipient<\/a> recognizes and avoid <a href=\"https:\/\/mailrelay.com\/en\/blog\/2023\/06\/12\/noreply-emails\/\" target=\"_blank\" rel=\"noreferrer noopener\">no-reply<\/a> addresses.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Subject line<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-subject-line\/\" target=\"_blank\" rel=\"noreferrer noopener\">subject line<\/a> is probably the most important part of a newsletter, since it\u2019s what makes the recipient decide whether or not to open it, and so determines whether the send succeeds or fails.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Preheader<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-preheader\/\" target=\"_blank\" rel=\"noreferrer noopener\">preheader<\/a> is the line of text that appears right after the subject line. It\u2019s very valuable for getting more opens and improving your <a href=\"https:\/\/mailrelay.com\/en\/glossary\/open-rate-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">open rate<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Body<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This is where the newsletter\u2019s content goes, and it should match the subject line and preheader you\u2019ve used. Aim to offer text that is valuable to subscribers, and use storytelling to give it a touch of quality.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Images<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To give your newsletter visual impact, it\u2019s essential to add visual resources such as photos, charts or infographics to complement the text.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Call to action<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Newsletters are always sent with a purpose, so <a href=\"https:\/\/mailrelay.com\/en\/glossary\/call-to-action-cta\/\" target=\"_blank\" rel=\"noreferrer noopener\">calls to action (CTAs)<\/a> are vital to achieving the newsletter\u2019s goal.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Unsubscribe link and web version<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Subscribers may lose interest in your newsletters, so give them a way to unsubscribe with an unsubscribe link. You can place it in the footer or at the top of the email.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also add a link so they can view the newsletter in their browser through a web version. In this case, always place the link at the top of the email.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Footer or disclaimer<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Use the bottom of the newsletter for the legal terms of your sends, trademark references, usage rights and any other relevant information you need to include.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>What makes a successful email newsletter<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">These are the characteristics of the most effective newsletters. Together, they turn them into an essential communication tool for any business.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>It reflects your brand<\/strong>. The newsletter design should follow your brand colors and visual identity. In other words, its fonts, colors and images should match what you use on your other channels.<\/li>\n\n\n\n<li><strong>It has a clear schedule.<\/strong> It should reach subscribers\u2019 inboxes at a very specific frequency (daily, weekly, every two weeks, etc.), so readers get used to receiving and reading it almost instinctively.<\/li>\n\n\n\n<li><strong>It offers value to the reader.<\/strong> Your newsletter should make readers feel it\u2019s worth their time. So use language that suits your audience and fill it with relevant content.<\/li>\n\n\n\n<li><strong>It drives interaction.<\/strong> With calls to action and interesting content, it should be designed so that subscribers take action or want to share it with their contacts.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>What can you use an email newsletter for?<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The main use of an informational newsletter is exactly what its name suggests: keeping current and future customers informed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sending them information about new features, offers, product changes, or news and articles of interest.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s a way to stay in touch with your contacts and make sure they receive important information, such as:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u25ba New features and changes to your service<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Imagine your company is going to change a product\u2019s price, launch a new one or update some terms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of taking customers by surprise, a newsletter lets you warn them in advance and help them adapt smoothly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u25ba Opening hours and holidays<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Another common use of newsletters is sharing information about your business hours, which is especially useful at times of the year when schedules usually change.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s true that there are many ways to share your opening hours today, such as your website or your Google Business Profile. But many customers won\u2019t check this information until they need it, that is, when they want to get in touch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s better to avoid awkward situations or unhappy customers by giving advance notice of any change in your hours.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u25ba Offers and discounts<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A purely sales-driven goal, but also an informative one: if you run an offer or discount, your customers will obviously want to know about it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you don\u2019t tell your existing customers about offers and discounts, two things happen:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You lose sales you could easily get.<\/li>\n\n\n\n<li>Your existing customers may think offers are only for new customers. In other words, that new customers get better treatment and access to deals they don\u2019t.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For both reasons, it\u2019s very important to let customers know about offers and promotions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A well-timed email can stop your customers from feeling less valued than new ones.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u25ba Company information<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Is there any point in having a competitive advantage if nobody knows about it?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not much.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s why you need to communicate it: both what makes your product different and what makes your company culture unique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Keep in mind that when you compete with products very similar to yours, any differentiating factor helps your product stand out.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>And that helps you sell a lot more.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u25ba Product information<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Besides general company news, it\u2019s also worth sending newsletters with information about your products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not only to highlight what makes them different, but also to connect them with each other:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For <a href=\"https:\/\/mailrelay.com\/en\/glossary\/upselling\/\" target=\"_blank\" rel=\"noreferrer noopener\">upselling<\/a><\/li>\n\n\n\n<li>And cross-selling<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s another way to increase your sales with newsletters.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How does an email newsletter help you sell more?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are several psychological and marketing factors that help increase sales through newsletters. These include:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Psychological and marketing factors that drive newsletter sales<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u25ba Scarcity and urgency<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Include limited-time offers or limited-stock products in your newsletter to tap into the fear of missing out and encourage quick decisions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u25ba Narrative and storytelling<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use <a href=\"https:\/\/mailrelay.com\/en\/blog\/2022\/12\/13\/types-of-stories-storytelling-that-can-help-you-sell-more\/\">exciting<\/a> or inspiring stories about your brand, products or services to build an emotional connection with your subscribers and motivate them to buy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u25ba Reciprocity and added value<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Offer useful, valuable content in your newsletter, such as tips, guides or free resources, so subscribers feel they\u2019re getting something in return and are more willing to buy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u25ba Authority and credibility<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Share testimonials from happy customers, product reviews or media mentions to show the quality of your products or services and build your subscribers\u2019 trust in your brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u25ba Personalization and empathy<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Speak to your subscribers personally and make them feel understood and appreciated. This increases the likelihood that they will buy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>How to get more clicks on your email newsletters<\/strong><\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Include effective calls to action that lead to your offer or landing page<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The three-second rule: the message and call to action should be visible within 3 seconds of opening the email.<\/li>\n\n\n\n<li>Add several calls to action, at the top and the bottom, in different styles.<\/li>\n\n\n\n<li>Add links to both images and text so they still work if images aren\u2019t displayed.<\/li>\n\n\n\n<li>Use styles that make your links easy to see.<\/li>\n\n\n\n<li>Look for compelling phrases that encourage clicks.<\/li>\n\n\n\n<li>Use eye-catching images and animated GIFs (without going over the top).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Use tools to share and forward the newsletter<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mailrelay lets you insert a \u201cforward to a friend\u201d link in your newsletter, or you can use your own system.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Giving subscribers this option will increase clicks if you send great offers and content, because they\u2019ll want to forward them to friends and family.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Use confirmation and unsubscribe buttons<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In the header, for example, you can add buttons for subscribers to confirm they want to keep receiving your emails.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">A simple mailto: link can do it: replying to the newsletter confirms their interest and adds the sender to the subscriber\u2019s address book.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">You can do the same for unsubscribes, with a button like \u201cthis email doesn\u2019t interest me\u201d that goes to the unsubscribe link but with a different approach.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Add social sharing links or the classic like buttons in the header or footer<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The more social networks you\u2019re on, the more chances you have of getting clicks on those icons, as long as your information and offers are interesting.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Reward subscriber loyalty<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You can do this with small giveaways, surveys or games (<a href=\"https:\/\/mailrelay.com\/en\/glossary\/gamification\/\" target=\"_blank\" rel=\"noreferrer noopener\">gamification<\/a>) that subscribers can join by clicking links in the header.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The classic giveaway for subscribers who share their opinion about your emails.<\/li>\n\n\n\n<li>Special offers for those who confirm their email by replying to the message, adding the sender to their address book at the same time.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Encourage scrolling<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In other words, use vertical visual elements that encourage readers to scroll down.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This increases the time subscribers spend on the message and improves your reputation with systems like SmartScreen, as well as increasing the chances of link clicks and ROI.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Link to additional documentation, related products and more information<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Without overloading the newsletter, it doesn\u2019t hurt to include links to similar products, full specifications, a PDF manual, more information and so on.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Let subscribers choose how often they receive the newsletter, from the newsletter itself<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This also helps you reduce unsubscribes caused by email fatigue.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Add clickable third-party trust badges or customer testimonials<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For example, secure shopping seals, or a \u201cvirus-free\u201d note linking to the report from the antivirus you use.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Don\u2019t put your phone number and address directly in the email: use contact options that require a click<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The classic \u201cclick here and we\u2019ll call you\u201d, \u201cclick here to see the map\u201d, or a \u201ccontact us\u201d link that goes to the contact page on your website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>If you have a CRM or customer portal, show the links<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">With these <a href=\"https:\/\/mailrelay.com\/en\/glossary\/crm-customer-relationship-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">CRM<\/a> links, subscribers can log in to see their purchases, invoices and so on. Add the links in the footer so they can click if they want to check this information, increasing clicks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Link to the extra services you offer subscribers, such as apps or delivery tracking<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">They\u2019re a great incentive to click from a newsletter, as long as they offer a genuinely useful service.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Add your website\u2019s main navigation menu to the header so readers can go straight from the newsletter<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It often happens that you receive an email that doesn\u2019t interest you at first, but you see a section of the sender\u2019s website you want to check and click through from the newsletter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can also add shortcuts to product searches related to the newsletter.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Always include a link to the web version<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If for any reason the newsletter doesn\u2019t display properly, subscribers can view it in their browser and click there, instead of you losing those clicks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What\u2019s more, advanced platforms like Mailrelay also count these clicks in your campaign statistics, even if they happen outside the email client.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The last tip is for advanced email marketers who have the time or resources to put it into practice<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It involves segmenting subscribers based on how they interact with your newsletters, using design <a href=\"https:\/\/mailrelay.com\/en\/glossary\/a-b-testing\/\" target=\"_blank\" rel=\"noreferrer noopener\">A\/B tests<\/a> to see how they respond to different calls to action.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In other words, sending different designs to different groups of subscribers based on data from previous newsletters and tests, so each group gets the design, calls to action and placements that worked best for them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Related entries<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/newsletter\/\" target=\"_blank\" rel=\"noreferrer noopener\">Newsletter<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Email marketing<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/autoresponder\/\" target=\"_blank\" rel=\"noreferrer noopener\">Autoresponder<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/engagement\/\" target=\"_blank\" rel=\"noreferrer noopener\">Engagement<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-marketing-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Email marketing campaign<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/personalization-in-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Personalization in email marketing<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/automated-emails\/\" target=\"_blank\" rel=\"noreferrer noopener\">Automated emails<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-preheader\/\" target=\"_blank\" rel=\"noreferrer noopener\">Email preheader<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/conversion-rate\/\" target=\"_blank\" rel=\"noreferrer noopener\">Conversion rate<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/lead-nurturing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lead nurturing<\/a><\/li>\n<\/ul>\n","protected":false},"template":"","class_list":["post-81976","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email Newsletter: Parts, Uses and Tips | Mailrelay<\/title>\n<meta name=\"description\" content=\"What is an email newsletter? 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