{"id":81976,"date":"2024-09-23T21:04:01","date_gmt":"2024-09-23T21:04:01","guid":{"rendered":"https:\/\/mailrelay.com\/glossary\/newsletter-2\/"},"modified":"2026-10-14T11:41:40","modified_gmt":"2026-10-14T11:41:40","slug":"email-newsletter","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/email-newsletter\/","title":{"rendered":"Newsletter: What Is It? Functions and Features"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>A newsletter is a short, regular publication that an organization sends to a specific audience to share its updates, news or announcements.<\/strong>  It can be printed or digital, and today it is almost always sent by email.<\/p>\n\n<p class=\"wp-block-paragraph\">Newsletters are published by companies, schools, city councils, associations and residents&#8217; groups. When it arrives by email, it is also called an e-newsletter or <a href=\"https:\/\/mailrelay.com\/en\/glossary\/newsletter\/\" target=\"_blank\" rel=\"noopener\">email newsletter<\/a>.<\/p>\n\n<h2 class=\"wp-block-heading\">What is the function of a newsletter?<\/h2>\n\n<p class=\"wp-block-paragraph\">Its main function is to <strong>keep a group of people informed on a regular basis<\/strong>: customers, members, employees, students or neighbors.<\/p>\n\n<p class=\"wp-block-paragraph\">It also serves other purposes:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Sharing news:<\/strong> products, services, changes to opening hours or activities.<\/li>\n\n\n\n<li><strong>Building a relationship:<\/strong> it reminds readers that the organization exists and gives them something useful.<\/li>\n\n\n\n<li><strong>Building trust:<\/strong> it shows the organization&#8217;s work transparently.<\/li>\n\n\n\n<li><strong>Promoting:<\/strong> it announces events, offers or campaigns.<\/li>\n\n\n\n<li><strong>Gathering feedback:<\/strong> it invites readers to reply, vote or take part.<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/funciones-boletin-informativo-1024x683.png\" alt=\"Infographic showing the functions of a newsletter: informing, building a relationship, building trust, promoting and listening\" class=\"wp-image-104704\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/funciones-boletin-informativo-1024x683.png 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/funciones-boletin-informativo-300x200.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/funciones-boletin-informativo-768x512.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/funciones-boletin-informativo-110x73.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/funciones-boletin-informativo-60x40.png 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/funciones-boletin-informativo.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Create your digital newsletter for free<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ready-made templates and a drag-and-drop editor to get your first newsletter ready in minutes. Free for up to 80,000 emails a month.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-mailrelay-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailrelay.com\/en\/signup\/?utm_medium=cta&amp;utm_campaign=boletin-informativo\">Create a free account<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Features of a newsletter<\/h2>\n\n<p class=\"wp-block-paragraph\">A good newsletter has these traits:<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Feature<\/th><th>What it means<\/th><\/tr><\/thead><tbody><tr><td>Regular<\/td><td>It comes out on a fixed schedule: weekly, every two weeks or monthly<\/td><\/tr><tr><td>Short<\/td><td>It sums up information in short, easy-to-read texts<\/td><\/tr><tr><td>Targeted<\/td><td>It is written for a specific audience that knows the sender<\/td><\/tr><tr><td>Timely<\/td><td>It covers recent or upcoming topics<\/td><\/tr><tr><td>Recognizable<\/td><td>It has a recognizable name, logo and design in every issue<\/td><\/tr><tr><td>Easy to scan<\/td><td>It uses headlines, images and regular sections<\/td><\/tr><tr><td>Includes contact details<\/td><td>It states who publishes it and how to reply<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<h2 class=\"wp-block-heading\">Parts of a newsletter<\/h2>\n\n<p class=\"wp-block-paragraph\">Although every organization has its own style, almost all newsletters follow this structure:<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Masthead:<\/strong> the newsletter&#8217;s name, logo, issue number and date.<\/li>\n\n\n\n<li><strong>Table of contents:<\/strong> a short list of the topics in that issue.<\/li>\n\n\n\n<li><strong>Lead story:<\/strong> the most important topic, with a headline and an image.<\/li>\n\n\n\n<li><strong>Secondary stories:<\/strong> shorter pieces on other topics.<\/li>\n\n\n\n<li><strong>Regular sections:<\/strong> events calendar, tips, interviews or readers&#8217; questions.<\/li>\n\n\n\n<li><strong>Call to action:<\/strong> what you want the reader to do, such as signing up or visiting a website.<\/li>\n\n\n\n<li><strong>Footer:<\/strong> contact details, social media and, in the email version, the unsubscribe link.<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">The email version also adds the <a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-subject-line\/\" target=\"_blank\" rel=\"noopener\">subject line<\/a> and the <a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-preheader\/\" target=\"_blank\" rel=\"noopener\">preheader<\/a>, which decide whether the newsletter gets opened or not.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/partes-boletin-informativo-1024x683.png\" alt=\"Infographic showing the parts of a newsletter: masthead, table of contents, lead story, secondary stories, regular sections, call to action and footer\" class=\"wp-image-104708\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/partes-boletin-informativo-1024x683.png 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/partes-boletin-informativo-300x200.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/partes-boletin-informativo-768x512.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/partes-boletin-informativo-110x73.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/partes-boletin-informativo-60x40.png 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/partes-boletin-informativo.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Types of newsletters<\/h2>\n\n<p class=\"wp-block-paragraph\">Depending on the format and the audience, the most common ones are:<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Type<\/th><th>Who it is for<\/th><th>Example<\/th><\/tr><\/thead><tbody><tr><td>Print<\/td><td>Local audiences or people without email access<\/td><td>A school&#8217;s or parish&#8217;s monthly bulletin<\/td><\/tr><tr><td>Digital or electronic<\/td><td>Any audience with email<\/td><td>An online store&#8217;s newsletter<\/td><\/tr><tr><td>Internal<\/td><td>A company&#8217;s employees<\/td><td>Staff news, policies and team achievements<\/td><\/tr><tr><td>External<\/td><td>Customers, partners or the general public<\/td><td>Launches, events and usage tips<\/td><\/tr><tr><td>Commercial<\/td><td>Customers and prospects<\/td><td>Useful content with offers and promotions<\/td><\/tr><tr><td>Institutional<\/td><td>Citizens, students or members<\/td><td>A city council&#8217;s or an association&#8217;s newsletter<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\">Digital is the most common type today because it arrives instantly, costs less than printing and lets you see who has read it.<\/p>\n\n<h2 class=\"wp-block-heading\">Newsletter and email newsletter: are they the same?<\/h2>\n\n<p class=\"wp-block-paragraph\">In practice, yes. An \u201cemail newsletter\u201d is simply a newsletter sent by email, and in email marketing the two terms are used as synonyms.<\/p>\n\n<p class=\"wp-block-paragraph\">The only difference is in usage: \u201cnewsletter\u201d is also used for printed or institutional publications, while \u201cemail newsletter\u201d always refers to the email format. If you want to create your own, we explain it step by step in <a href=\"https:\/\/mailrelay.com\/en\/blog\/2017\/05\/09\/how-to-create-a-newsletter-for-free\/\" target=\"_blank\" rel=\"noopener\">how to create a newsletter<\/a>.<\/p>\n\n<h2 class=\"wp-block-heading\">Newsletter example<\/h2>\n\n<p class=\"wp-block-paragraph\">Here is what a bike shop&#8217;s monthly newsletter could look like:<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Free Wheels Newsletter \u00b7 October<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this issue: the new autumn route, how to get your bike ready for the rain and 10% off servicing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Lead story:<\/strong> on October 25 we are organizing a group ride through the mountains. Places are limited: sign up by replying to this email.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tip of the month:<\/strong> check your tire pressure every two weeks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Offer:<\/strong> 10% off a full service until October 31.<\/p>\n<\/blockquote>\n\n<p class=\"wp-block-paragraph\">You&#8217;ll find more ideas in our <a href=\"https:\/\/mailrelay.com\/en\/blog\/2022\/10\/31\/12-newsletter-examples-tips-and-secrets-for-creating-effective-campaigns\/\" target=\"_blank\" rel=\"noopener\">newsletter examples<\/a>.<\/p>\n\n<h2 class=\"wp-block-heading\">How to create a digital newsletter<\/h2>\n\n<ol class=\"wp-block-list\">\n<li><strong>Define your goal and your audience.<\/strong>  Informing employees is not the same as informing customers.<\/li>\n\n\n\n<li><strong>Choose a frequency<\/strong> and stick to it: regularity builds the habit of reading it.<\/li>\n\n\n\n<li><strong>Build your subscriber list<\/strong> with a <a href=\"https:\/\/mailrelay.com\/en\/glossary\/subscription-form\/\" target=\"_blank\" rel=\"noopener\">subscription form<\/a> and their consent.<\/li>\n\n\n\n<li><strong>Design a template<\/strong> with regular sections so you don&#8217;t start from scratch every time.<\/li>\n\n\n\n<li><strong>Write clear headlines<\/strong> and short texts.<\/li>\n\n\n\n<li><strong>Send it and measure<\/strong> how many people open it and which links they click.<\/li>\n<\/ol>\n\n<h2 class=\"wp-block-heading\">How Mailrelay helps you<\/h2>\n\n<p class=\"wp-block-paragraph\">With Mailrelay, you create your newsletter with a drag-and-drop editor and ready-made templates, manage your subscriber list and check the statistics for every campaign.<\/p>\n\n<p class=\"wp-block-paragraph\">The free account includes up to 80,000 emails a month and 20,000 contacts, with human support in English on all plans.<\/p>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Keep your audience informed with every campaign<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Manage your subscriber list, schedule your newsletters and find out who opens them, with human support in English.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-mailrelay-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailrelay.com\/en\/signup\/?utm_medium=cta&amp;utm_campaign=boletin-informativo\">Start for free<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Frequently asked questions about newsletters<\/h2>\n\n<p class=\"wp-block-paragraph\">These are the most common questions.<\/p>\n\n<h3 class=\"wp-block-heading\">What is a newsletter?<\/h3>\n\n<p class=\"wp-block-paragraph\">A short, regular publication with an organization&#8217;s news or updates, aimed at a specific audience.<\/p>\n\n<h3 class=\"wp-block-heading\">What is the function of a newsletter?<\/h3>\n\n<p class=\"wp-block-paragraph\">To keep its audience informed on a regular basis, build a relationship with them and share news, events or offers.<\/p>\n\n<h3 class=\"wp-block-heading\">What are the parts of a newsletter?<\/h3>\n\n<p class=\"wp-block-paragraph\">Masthead, table of contents, lead story, secondary stories, regular sections, call to action and a footer with contact details.<\/p>\n\n<h3 class=\"wp-block-heading\">What is a digital newsletter?<\/h3>\n\n<p class=\"wp-block-paragraph\">One that is sent by email or published on a website instead of being printed. It is also called an e-newsletter or email newsletter.<\/p>\n\n<h3 class=\"wp-block-heading\">How often is a newsletter sent?<\/h3>\n\n<p class=\"wp-block-paragraph\">It depends on the audience and the content. The most common schedule is once a month or every two weeks; what matters is sticking to the frequency.<\/p>\n\n<h2 class=\"wp-block-heading\">Related entries<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/newsletter\/\">Newsletter<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/free-newsletter\/\">Free newsletter<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-template\/\">Email template<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-subject-line\/\">Email subject line<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-preheader\/\">Email preheader<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/subscription-form\/\">Subscription form<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-lists\/\">Email lists<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/double-opt-in\/\">Double opt-in<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/content-marketing\/\">Content marketing<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/communication-media\/\">Communication media<\/a><\/li>\n<\/ul>\n","protected":false},"template":"","class_list":["post-81976","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Newsletter: what it is, its function, features and parts<\/title>\n<meta name=\"description\" content=\"What a newsletter is, what it is for, its features and its parts, with types and an example. 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