{"id":82428,"date":"2024-10-15T20:57:00","date_gmt":"2024-10-15T20:57:00","guid":{"rendered":"https:\/\/mailrelay.com\/glosario\/email-broadcasting\/"},"modified":"2026-10-06T23:25:21","modified_gmt":"2026-10-06T23:25:21","slug":"email-broadcasting","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/email-broadcasting\/","title":{"rendered":"Email broadcasting"},"content":{"rendered":"\n

Email broadcasting is sending the same email to an entire subscriber list, or to a segment, at the moment you choose.<\/strong> Each email of this kind is called an email broadcast<\/em>.<\/p>\n\n

It is the classic way of doing email marketing: you prepare the campaign, choose who it goes to and send it or schedule it. A newsletter, a sale offer or a webinar invitation are all examples of a broadcast.<\/p>\n\n

What does broadcasting mean?<\/h2>\n\n

Broadcasting<\/em> means transmitting the same content to a wide audience. It is the term used for radio and television: a single transmission that reaches many people at once. A broadcast<\/em> is the transmission itself.<\/p>\n\n

In email marketing the idea is the same: one sender, one message and many recipients. It is also called mail blasting<\/a>, mass emailing or simply a campaign. An email blast<\/a> is a send that goes to the entire list, without segmentation.<\/p>\n\n

The term is also used on other channels. On WhatsApp, for example, broadcast lists send the same message to several contacts at once.<\/p>\n\n

How do you send an email broadcast?<\/h2>\n\n

These are the five steps of any send:<\/p>\n\n

Choose the list or segment.<\/strong> Decide who receives it: the whole list, a group of customers or subscribers in a specific area.<\/p>\n\n

Create the email.<\/strong> Write the subject line<\/a> and preheader<\/a>, design the message and add a clear button.<\/p>\n\n

Run a test.<\/strong> Send it to yourself and check the links, images and mobile version.<\/p>\n\n

Send or schedule.<\/strong> Choose the day and time when your audience usually opens their email.<\/p>\n\n

Measure the results.<\/strong> Review opens, clicks, unsubscribes and complaints to improve your next send.<\/p>\n\n

What is the difference between a broadcast and an automated email?<\/h2>\n\n

You send this type of email yourself, to many people at once and on a specific date. An automated email<\/a> goes out on its own, to each person, when they do something: subscribe, buy or abandon a cart.<\/p>\n\n

<\/th>Email broadcast<\/th>Automated email<\/th><\/tr><\/thead>
When to send it<\/td>On the date you choose<\/td>When the contact does something<\/td><\/tr>
Who receives it<\/td>The whole list or a segment, at the same time<\/td>Each contact, individually<\/td><\/tr>
How often<\/td>Once<\/td>Every time the condition is met<\/td><\/tr>
Examples<\/td>Newsletter, offer, invitation<\/td>Welcome, abandoned cart, birthday<\/td><\/tr>
Tool<\/td>Campaigns<\/td>Autoresponder<\/a> or marketing automation<\/a> workflows<\/td><\/tr><\/tbody><\/table><\/figure>\n\n

The two complement each other. Automated workflows accompany each contact, while campaigns keep the relationship with the whole list alive.<\/p>\n\n

\"Email<\/figure>\n\n

Types of email broadcast<\/h2>\n\n

These are the most common sends of this kind:<\/p>\n\n

Type<\/th>What it’s for<\/th>Example<\/th><\/tr><\/thead>
Newsletter<\/a><\/td>Keep in touch regularly<\/td>A monthly newsletter with industry news<\/td><\/tr>
Offer or promotion<\/td>Sell on a specific date<\/td>20% off during the sales<\/td><\/tr>
Launch<\/td>Introduce a new product or service<\/td>\u201cOur new collection is here\u201d<\/td><\/tr>
Event invitation<\/td>Get attendees<\/td>A webinar or a store opening<\/td><\/tr>
Educational content<\/td>Provide value and build trust<\/td>A guide or the latest blog posts<\/td><\/tr>
Company news<\/td>Announce changes<\/td>New opening hours, prices or service<\/td><\/tr>
Important notice<\/td>Communicate something urgent<\/td>An incident or a change in terms and conditions<\/td><\/tr><\/tbody><\/table><\/figure>\n\n
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Send your next campaign with Mailrelay<\/strong><\/p>\n\n\n\n

Create your email, choose who it goes to and schedule it in minutes, with statistics for every send.<\/p>\n\n\n\n

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Create a free account<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n

Tips for sending an email broadcast<\/h2>\n\n

Segment whenever you can.<\/strong> The same email for everyone performs worse than a tailored one. Segmentation<\/a> increases clicks and reduces complaints.<\/p>\n\n

Take care with the subject line.<\/strong> It decides whether the email gets opened. Try two versions with an A\/B test<\/a> before sending to the whole list.<\/p>\n\n

Choose the right moment.<\/strong> Check your statistics to see when your subscribers open their emails and schedule the send.<\/p>\n\n

Keep a steady frequency.<\/strong> Not so rarely that they forget you, nor so often that they get tired of you.<\/p>\n\n

Comply with Gmail and Yahoo.<\/strong> If you send in volume, you need SPF<\/a>, DKIM<\/a> and DMARC<\/a>, one-click unsubscribe and a low rate of spam complaints<\/a>.<\/p>\n\n

Clean your list.<\/strong> Stop sending to people who haven’t opened in months: it improves your reputation and your results.<\/p>\n\n

\"6<\/figure>\n\n

Email broadcasting, email blast and bulkmail<\/h2>\n\n

These terms are used almost as synonyms, but there are nuances:<\/p>\n\n

Email broadcasting<\/strong> is the general term for any send of the same email to many recipients.<\/p>\n\n

Email blast<\/a><\/strong> usually refers to a send to the entire list, without segmentation. It has a somewhat negative connotation.<\/p>\n\n

Bulkmail<\/a><\/strong> focuses on volume: thousands or millions of emails sent with a specialized platform.<\/p>\n\n

How Mailrelay helps you<\/h2>\n\n

With Mailrelay you create your campaign in the editor, choose the subscriber groups<\/a> or segment, and send it right away or schedule it.<\/p>\n\n

You can test subject lines and senders with an A\/B test and send an automatic newsletter with your blog posts via RSS. The statistics show you who opens and clicks. The free account includes up to 80,000 emails a month and 20,000 contacts, with human support by chat, ticket and phone.<\/p>\n\n

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Send your newsletters with Mailrelay<\/strong><\/p>\n\n\n\n

Up to 80,000 emails a month and 20,000 contacts for free, with human support on every plan.<\/p>\n\n\n\n

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Try Mailrelay for free<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n

Frequently Asked Questions<\/h2>\n\n

These are the most common questions about this topic.<\/p>\n\n

What is broadcasting in a nutshell?<\/h3>\n\n

It is sending the same message to many people at once. In email marketing, it is sending a campaign to an entire list or to a segment.<\/p>\n\n

What does broadcast mean?<\/h3>\n\n

It means a transmission sent out to a wide audience. In email marketing, it is an email sent to many recipients at once.<\/p>\n\n

Is a newsletter a broadcast?<\/h3>\n\n

Yes. The newsletter is the most common type: a regular send to the whole list or to a group.<\/p>\n\n

Which is better, a broadcast or an automated email?<\/h3>\n\n

Neither is better: they serve different purposes. Ideally, you should combine both.<\/p>\n\n

How often should I send an email broadcast?<\/h3>\n\n

It depends on your audience and what you have to say. For most businesses, between once a week and once a month is a good starting point.<\/p>\n\n

Related entries<\/h2>\n\n