{"id":82742,"date":"2024-11-14T20:54:00","date_gmt":"2024-11-14T20:54:00","guid":{"rendered":"https:\/\/mailrelay.com\/glosario\/duckduckgo\/"},"modified":"2026-10-23T03:14:24","modified_gmt":"2026-10-23T03:14:24","slug":"duckduckgo","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/duckduckgo\/","title":{"rendered":"DuckDuckGo"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>DuckDuckGo is a search engine founded in 2008 by Gabriel Weinberg, with a mission to provide a search experience that protects users&#8217; privacy. <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Unlike other <a href=\"https:\/\/mailrelay.com\/en\/glossary\/search-engines\/\">search engines<\/a> that track user behavior<\/strong> to personalize results and sell data to advertisers, <strong>DuckDuckGo doesn&#8217;t store personal information<\/strong>, doesn&#8217;t keep search histories and doesn&#8217;t use tracking cookies.<\/p>\n\n<p class=\"wp-block-paragraph\">This privacy-focused approach has caught the attention of a <strong>growing number of users concerned about the privacy<\/strong> of their data. <\/p>\n\n<p class=\"wp-block-paragraph\">Instead of building profiles based on search history, <strong>DuckDuckGo shows the same results to all users<\/strong>, based solely on the search terms entered. <\/p>\n\n<p class=\"wp-block-paragraph\">This not only protects privacy, but also <strong>ensures an unbiased search experience<\/strong> that isn&#8217;t manipulated by personalized algorithms.<\/p>\n\n<h2 class=\"wp-block-heading\">What is DuckDuckGo for?<\/h2>\n\n<p class=\"wp-block-paragraph\">DuckDuckGo lets you search the internet without your searches being linked to your profile. Besides the search engine, it has other tools:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Search engine<\/strong> on the web and in any browser.<\/li>\n\n\n\n<li><strong>Its own browser<\/strong> for mobile and desktop, with tracker blocking.<\/li>\n\n\n\n<li><strong>Browser extension<\/strong> that blocks trackers and forces HTTPS connections.<\/li>\n\n\n\n<li><strong>Email Protection<\/strong>, a free service that forwards your emails and strips hidden trackers from them.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Key features of DuckDuckGo<\/h2>\n\n<p class=\"wp-block-paragraph\">Since we can&#8217;t create an exhaustive list, let&#8217;s focus on the most important ones:<\/p>\n\n<h3 class=\"wp-block-heading\">Absolute privacy<\/h3>\n\n<p class=\"wp-block-paragraph\">DuckDuckGo&#8217;s most notable feature is its <strong>commitment to user privacy.<\/strong> <\/p>\n\n<p class=\"wp-block-paragraph\">By not tracking searches or creating user profiles, DuckDuckGo ensures that <strong>its users&#8217; personal information is not collected, shared or sold to third parties<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">This is a key differentiator in a world where data monetization is the norm.<\/p>\n\n<h3 class=\"wp-block-heading\">Instant search with !Bangs<\/h3>\n\n<p class=\"wp-block-paragraph\">DuckDuckGo offers a <strong>unique feature called &#8220;Bangs&#8221;<\/strong> that lets users search other websites directly from the DuckDuckGo search bar. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>For example, if you type &#8220;!wikipedia digital marketing&#8221;, you&#8217;ll be taken straight to Wikipedia&#8217;s search results<\/strong> for <strong>&#8220;digital marketing&#8221;<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">This feature saves time and improves search efficiency.<\/p>\n\n<h3 class=\"wp-block-heading\">Non-personalized results<\/h3>\n\n<p class=\"wp-block-paragraph\">Unlike other search engines, <strong>DuckDuckGo doesn&#8217;t personalize results<\/strong> based on the user&#8217;s search history or geographic location. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>This means all users see the same results<\/strong> for a given query, which promotes a fairer, unbiased search experience.<\/p>\n\n<h3 class=\"wp-block-heading\">Ad tracker blocking<\/h3>\n\n<p class=\"wp-block-paragraph\">DuckDuckGo also offers a <strong>browser extension that blocks third-party ad trackers<\/strong> and <strong>forces the use of HTTPS connections<\/strong> on websites, adding an extra layer of security while you browse.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1672\" height=\"941\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/caracteristicas-de-duckduckgo.png\" alt=\"Infographic of DuckDuckGo's features: privacy, !Bangs, non-personalized results, tracker blocking and Email Protection\" class=\"wp-image-107938\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/caracteristicas-de-duckduckgo.png 1672w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/caracteristicas-de-duckduckgo-300x169.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/caracteristicas-de-duckduckgo-1024x576.png 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/caracteristicas-de-duckduckgo-768x432.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/caracteristicas-de-duckduckgo-1536x864.png 1536w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/caracteristicas-de-duckduckgo-110x62.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/caracteristicas-de-duckduckgo-60x34.png 60w\" sizes=\"auto, (max-width: 1672px) 100vw, 1672px\" \/><\/figure>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Reach your customers while respecting their privacy<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Email marketing with double opt-in: you only write to people who have given you permission.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-mailrelay-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailrelay.com\/en\/signup\/?utm_medium=cta&#038;utm_campaign=duckduckgo\">Create a free account<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Is DuckDuckGo available in Spanish?<\/h2>\n\n<p class=\"wp-block-paragraph\">Yes. DuckDuckGo is available in Spanish and detects your browser&#8217;s language. If it shows up in another language or with results from another country, you can change it in a few seconds:<\/p>\n\n<ol class=\"wp-block-list\">\n<li>Go to duckduckgo.com and open the menu (the three lines at the top right).<\/li>\n\n\n\n<li>Click <strong>Settings<\/strong>.<\/li>\n\n\n\n<li>Under <strong>Region<\/strong>, choose <strong>Spain<\/strong> (or your country) to see local results first.<\/li>\n\n\n\n<li>Under <strong>Language<\/strong>, choose <strong>Espa\u00f1ol de Espa\u00f1a<\/strong> (or your variant).<\/li>\n\n\n\n<li>Save the changes.<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">Your settings are saved in your browser, with no need to create an account.<\/p>\n\n<h2 class=\"wp-block-heading\">DuckDuckGo vs. Google<\/h2>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><\/th><th>DuckDuckGo<\/th><th>Google<\/th><\/tr><\/thead><tbody><tr><td>Tracking<\/td><td>Doesn&#8217;t store your searches or build a profile<\/td><td>Stores your history if you&#8217;re signed in<\/td><\/tr><tr><td>Results<\/td><td>The same for everyone<\/td><td>Personalized based on your history and location<\/td><\/tr><tr><td>Ads<\/td><td>Based on the search, with no profile (Microsoft Advertising)<\/td><td>Based on the search and your profile (<a href=\"https:\/\/mailrelay.com\/en\/glossary\/google-ads\/\">Google Ads<\/a>)<\/td><\/tr><tr><td>Own browser<\/td><td>Yes, with tracker blocking<\/td><td>Yes (Chrome)<\/td><\/tr><tr><td>Extra features<\/td><td>!Bangs and Email Protection<\/td><td>Integration with Gmail, Maps, YouTube and the rest of Google<\/td><\/tr><tr><td>Account<\/td><td>Not needed<\/td><td>Optional, but it personalizes the results<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1672\" height=\"941\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/duckduckgo-frente-a-google.png\" alt=\"Infographic of DuckDuckGo vs. Google: tracking, results, ads and account\" class=\"wp-image-107935\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/duckduckgo-frente-a-google.png 1672w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/duckduckgo-frente-a-google-300x169.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/duckduckgo-frente-a-google-1024x576.png 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/duckduckgo-frente-a-google-768x432.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/duckduckgo-frente-a-google-1536x864.png 1536w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/duckduckgo-frente-a-google-110x62.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/duckduckgo-frente-a-google-60x34.png 60w\" sizes=\"auto, (max-width: 1672px) 100vw, 1672px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">DuckDuckGo and digital marketing<\/h2>\n\n<p class=\"wp-block-paragraph\">In the context of digital marketing, DuckDuckGo&#8217;s growing popularity poses new challenges and opportunities for marketers. <\/p>\n\n<p class=\"wp-block-paragraph\">By not relying on the same personalization methods used by Google and other search engines, SEO and SEM strategies must be adjusted to align with DuckDuckGo&#8217;s privacy focus.<\/p>\n\n<h3 class=\"wp-block-heading\">SEO optimization for DuckDuckGo<\/h3>\n\n<p class=\"wp-block-paragraph\">SEO for DuckDuckGo requires a slightly different approach than Google. <\/p>\n\n<p class=\"wp-block-paragraph\">Since DuckDuckGo doesn&#8217;t track users or personalize results, marketers need to <strong>focus on content quality<\/strong>, proper keyword use and building high-authority backlinks. <\/p>\n\n<p class=\"wp-block-paragraph\">Content that directly answers users&#8217; questions and offers real value is more likely to rank well on DuckDuckGo.<\/p>\n\n<h3 class=\"wp-block-heading\">Advertising on DuckDuckGo<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>DuckDuckGo partners with Microsoft Advertising<\/strong> to display ads in its search results. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>However, unlike <a href=\"https:\/\/mailrelay.com\/en\/glossary\/google-ads\/\">Google Ads<\/a>, these ads aren&#8217;t personalized based on the user&#8217;s profile. <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">This means advertising strategies need to be broader and less reliant on hyper-targeted segmentation.<\/p>\n\n<h3 class=\"wp-block-heading\">DuckDuckGo and email marketing<\/h3>\n\n<p class=\"wp-block-paragraph\">DuckDuckGo also affects email. With <strong>Email Protection<\/strong> you get a @duck.com address that forwards emails to your usual inbox and strips out hidden trackers, such as the pixels that record whether you open an email.<\/p>\n\n<p class=\"wp-block-paragraph\">For anyone doing email marketing, this has a consequence: <strong>opens from those subscribers may not be counted<\/strong>. That&#8217;s why it&#8217;s worth paying more attention to <a href=\"https:\/\/mailrelay.com\/en\/glossary\/ctr-click-through-rate\/\">clicks<\/a>, which don&#8217;t depend on a pixel, and to replies and purchases.<\/p>\n\n<h2 class=\"wp-block-heading\">How Mailrelay helps you<\/h2>\n\n<p class=\"wp-block-paragraph\">DuckDuckGo has established itself as a relevant alternative for those who value their online privacy. <\/p>\n\n<p class=\"wp-block-paragraph\">By not tracking user activity or personalizing search results, it offers a safer and more equitable experience. <\/p>\n\n<p class=\"wp-block-paragraph\">However, its focus on privacy also requires marketers to adjust their strategies, in SEO as well as in advertising and <a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-marketing\/\">email marketing<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">With Mailrelay you can do email marketing while respecting your subscribers&#8217; privacy:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/mailrelay.com\/en\/glossary\/double-opt-in\/\">Double opt-in<\/a><\/strong> on every signup, so you only write to people who have given you permission.<\/li>\n\n\n\n<li><strong>Click statistics<\/strong> per link (on the free account and on Enterprise), a more reliable metric than opens when subscribers use services that block trackers.<\/li>\n\n\n\n<li><strong>Segments<\/strong> based on clicks, to send each person what interests them.<\/li>\n\n\n\n<li><strong>Servers in the European Union<\/strong> and automatic unsubscribes in every send.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">The free account includes 80,000 emails a month and up to 20,000 contacts.<\/p>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Email marketing with servers in the EU<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your data and your subscribers&#8217; data, hosted on servers in the European Union.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-mailrelay-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailrelay.com\/en\/signup\/?utm_medium=cta&#038;utm_campaign=duckduckgo\">Start for free<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Frequently asked questions<\/h2>\n\n<h3 class=\"wp-block-heading\">What is DuckDuckGo?<\/h3>\n\n<p class=\"wp-block-paragraph\">It&#8217;s an internet search engine created in 2008 by Gabriel Weinberg. It doesn&#8217;t store your searches or build a profile with your data, and it shows the same results to all users.<\/p>\n\n<h3 class=\"wp-block-heading\">Is DuckDuckGo free?<\/h3>\n\n<p class=\"wp-block-paragraph\">Yes. The search engine, the browser, the extension and Email Protection are free. DuckDuckGo is funded by ads that depend on what you search for, not on who you are.<\/p>\n\n<h3 class=\"wp-block-heading\">How do I set DuckDuckGo to Spanish?<\/h3>\n\n<p class=\"wp-block-paragraph\">Open the menu, go to Settings and choose Spain under &#8220;Region&#8221; and Spanish under &#8220;Language&#8221;. The changes are saved in your browser.<\/p>\n\n<h3 class=\"wp-block-heading\">Is DuckDuckGo safer than Google?<\/h3>\n\n<p class=\"wp-block-paragraph\">It protects your privacy better, because it doesn&#8217;t store your search history or use it to personalize ads. That doesn&#8217;t protect you from fraudulent websites: you should still check which pages you visit.<\/p>\n\n<h3 class=\"wp-block-heading\">Does DuckDuckGo affect email marketing statistics?<\/h3>\n\n<p class=\"wp-block-paragraph\">It can affect opens. If a subscriber receives your emails through Email Protection, the service removes the tracking pixels and their open may not be recorded. Clicks are still counted.<\/p>\n\n<h2 class=\"wp-block-heading\">Related posts<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/search-engines\/\">Search engines<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/adblock\/\">Adblock<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/google-ads\/\">Google Ads<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/cookies\/\">Cookies<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/gdpr\/\">GDPR<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/phishing\/\">Phishing<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/spoofing\/\">Spoofing<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/double-opt-in\/\">Double opt-in<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/open-rate-2\/\">Open rate<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/ctr-click-through-rate\/\">CTR<\/a><\/li>\n<\/ul>\n","protected":false},"template":"","class_list":["post-82742","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DuckDuckGo: what it is, what it&#039;s for and how to use it in Spanish<\/title>\n<meta name=\"description\" content=\"What DuckDuckGo is, what it&#039;s for, its features, how to use it in Spanish and how it differs from Google. 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