{"id":82936,"date":"2024-11-26T21:02:29","date_gmt":"2024-11-26T21:02:29","guid":{"rendered":"https:\/\/mailrelay.com\/glosario\/nota-de-prensa\/"},"modified":"2025-03-19T14:57:23","modified_gmt":"2025-03-19T14:57:23","slug":"press-release","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/press-release\/","title":{"rendered":"Press release"},"content":{"rendered":"\n

A press release is a brief and structured document that companies or entities use to send relevant information to journalists and the media. <\/strong><\/p>\n\n

Its main objective is to capture the attention of the media so that they publish the news and, thus, amplify the scope of the message.<\/strong><\/p>\n\n

This resource is especially useful for announcing product launches, events, relevant internal changes, corporate achievements or any content that may be of public interest.<\/strong> <\/p>\n\n

Although created using a traditional printed format<\/strong>, digital press releases are now the standard, being distributed through emails, specialized platforms or social networks.<\/p>\n\n

Why are press releases important?<\/h2>\n\n

Press releases are not only useful for media to cover your story, they also offer important advantages for your marketing, branding and SEO strategies<\/strong>. <\/p>\n\n

\u00b7 Increased visibility <\/h3>\n\n

When published on news websites, blogs or even in email marketing newsletters<\/a>, they help show your brand in front of a wide audience.<\/p>\n\n

\u00b7 Reinforce authority<\/h3>\n\n

When a recognized media outlet or platform shares your story, it builds trust with your target audience.<\/p>\n\n

\u00b7 Increased web traffic<\/h3>\n\n

Many press releases include links to the brand’s official website, generating clicks and improving your SEO ranking<\/strong>.<\/p>\n\n

\u00b7 Complement email marketing strategies <\/h3>\n\n

Press releases can be reused as content in email campaigns<\/a>, especially if you announce something exclusive or relevant to your subscribers.<\/p>\n\n

Basic structure of a press release<\/h2>\n\n

Although writing a press release <\/strong> seems simple, it has a specific structure that you must follow to capture the attention of journalists and editors:<\/p>\n\n

\u00b7 Impactful headline<\/h3>\n\n

A good headline is key. <\/p>\n\n

It should be short, direct and answer the “what” of your news. <\/strong><\/p>\n\n

Think of something that arouses curiosity or generates immediate interest.<\/p>\n\n

\u00b7 Subtitle<\/h3>\n\n

A brief summary that expands on the idea of the headline and provides a little more context.<\/p>\n\n

\u00b7 Lead or opening paragraph<\/h3>\n\n

In this section, you should include the answers to the basic questions: <\/p>\n\n