{"id":83334,"date":"2025-01-07T20:54:48","date_gmt":"2025-01-07T20:54:48","guid":{"rendered":"https:\/\/mailrelay.com\/glosario\/marketing-de-correo-electronico\/"},"modified":"2025-02-18T17:38:16","modified_gmt":"2025-02-18T17:38:16","slug":"electronic-mail-marketing","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/electronic-mail-marketing\/","title":{"rendered":"Electronic mail marketing"},"content":{"rendered":"\n<p>Electronic mail marketing is a digital communication technique that uses email as the primary channel to send relevant, promotional or informational messages to a <strong>specific group of recipients<\/strong>. <\/p>\n\n<p>Unlike <strong>traditional mail<\/strong>, this strategy allows you to personalize each message, measure results and optimize your campaigns in real time.<\/p>\n\n<p><strong>In other words, it&#8217;s about using emails as a tool to interact with your customers or prospects, guide them through the buying process and keep them engaged with your brand.<\/strong><\/p>\n\n<h2 class=\"wp-block-heading\">How does electronic mail marketing work?<\/h2>\n\n<p><a href=\"https:\/\/mailrelay.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Email marketing <\/a> is based on creating and sending strategic messages, designed to meet specific objectives such as:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Generate sales: <\/strong> you can send personalized offers, promotions or product launches directly to your customers&#8217; inboxes.<\/li>\n\n\n\n<li><strong>Build relationships: <\/strong> through newsletters, you can share valuable content to keep your audience connected with your brand.<\/li>\n\n\n\n<li><strong>Automate processes: <\/strong> email automation tools, such as <a href=\"https:\/\/mailrelay.com\/en\/glossary\/welcome-email\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mailrelay<\/a>, allow you to send scheduled messages or newsletters based on user behavior, such as a welcome email or an abandoned cart reminder.<\/li>\n\n\n\n<li><strong>Measure results: <\/strong> one of the biggest advantages of electronic mail marketing is the ability to track key metrics, such as open rates, clicks and conversions.<\/li>\n<\/ul>\n\n<p>For example, if you have an online store, you can send a sequence of emails to a customer who left products in the cart, offering them an exclusive discount to incentivize purchase.<\/p>\n\n<h2 class=\"wp-block-heading\">Advantages of electronic mail marketing<\/h2>\n\n<p><strong>Why do so many brands rely on electronic mail marketing? <\/strong><\/p>\n\n<p><strong>As it offers unique benefits that other marketing channels simply can&#8217;t match:<\/strong><\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Profitability<\/h3>\n\n<p>Electronic mail marketing has one of the best returns on investment (<a href=\"https:\/\/mailrelay.com\/en\/glossary\/roi-return-on-investment\/\" target=\"_blank\" rel=\"noreferrer noopener\">ROI<\/a>) in digital marketing. <\/p>\n\n<p>According to studies, for every dollar spent on electronic mail marketing, up to $36 in revenue can be generated. <\/p>\n\n<p><strong>This makes it an ideal option for small and medium-sized businesses with tight budgets.<\/strong><\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Personalization<\/h3>\n\n<p>You can create hyper-personalized messages using segmentation tools. <\/p>\n\n<p><strong>For example, you can send different emails based on your customers&#8217; location, age or purchase history.<\/strong><\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Accurate measurement<\/h3>\n\n<p>Email platforms like Mailrelay provide you with detailed metrics on the performance of your campaigns. <\/p>\n\n<p>This allows you to adjust your strategy in real time and maximize your results.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Direct channel<\/h3>\n\n<p>Unlike social media, where your posts depend on algorithms, emails arrive directly to the <a href=\"https:\/\/mailrelay.com\/es\/glosario\/bandeja-de-entrada-inbox\/\" target=\"_blank\" rel=\"noreferrer noopener\">user&#8217;s inbox<\/a>, ensuring direct and effective communication.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Long-lasting relationship building<\/h3>\n\n<p>By consistently sending relevant and valuable content, you can build a strong and trusting relationship with your audience.<\/p>\n\n<h2 class=\"wp-block-heading\">Types of electronic mail marketing campaigns<\/h2>\n\n<p>Not all emails serve the same purpose. <\/p>\n\n<p>Depending on your goals, you can implement different types of campaigns:<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Newsletters<\/h3>\n\n<p><strong>These emails are usually sent on a regular basis and are designed to keep your audience informed about the latest news about your business, such as new products, events or content on your blog.<\/strong><\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Promotional emails<\/h3>\n\n<p>Perfect for announcing offers, discounts or exclusive launches. <\/p>\n\n<p>This type of email is ideal to increase sales immediately.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Welcome campaigns<\/h3>\n\n<p>A welcome email is the first step to establish a good relationship with your new subscribers. <\/p>\n\n<p>Here you can introduce them to your brand and explain how they will benefit from receiving your emails.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Loyalty emails<\/h3>\n\n<p>These emails are aimed at recurring customers, with the goal of keeping them engaged and rewarding them for their loyalty.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Automated sequences<\/h3>\n\n<p>Thanks to automation tools such as Mailrelay, you can set up a series of emails that are sent automatically based on certain actions, such as registering on your site or making a purchase.<\/p>\n\n<h2 class=\"wp-block-heading\">Best practices for a successful campaign<\/h2>\n\n<p>Although electronic mail marketing has enormous potential, it is not enough to send mass emails and expect magical results. <\/p>\n\n<p>Here are some practical tips for creating effective campaigns:<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Build a quality list<\/h3>\n\n<p><strong>Don&#8217;t buy databases. <\/strong><\/p>\n\n<p>Instead, build an organic contact list through subscription forms on your website, social media or events. <\/p>\n\n<p>Subscribers who sign up voluntarily are more interested in your content.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Segment your audience<\/h3>\n\n<p>Not all your contacts have the same interests or needs. <\/p>\n\n<p>Segmenting your list allows you to send more relevant messages and increase your conversion rate.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Create irresistible subject lines<\/h3>\n\n<p>The subject line is the first thing your subscribers see. <\/p>\n\n<p>Make it short, attractive and to the point, but avoid words that can trigger spam filters.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Design visually appealing emails<\/h3>\n\n<p>Design matters. <\/p>\n\n<p>Use high-quality images, clear calls to action (CTAs) and a format that adapts to mobile devices.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Comply with regulations<\/h3>\n\n<p>Make sure you comply with laws such as GDPR in Europe. <\/p>\n\n<p>This includes obtaining explicit consent from subscribers and always offering the option to unsubscribe.<\/p>\n\n<h2 class=\"wp-block-heading\">Relationship between electronic mail marketing and email marketing<\/h2>\n\n<p>Although often used synonymously, the term \u201celectronic mail marketing\u201d is broader and can include aspects beyond sending promotional campaigns. <\/p>\n\n<p><a href=\"https:\/\/mailrelay.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Email marketing <\/a> is more often associated with specific campaigns, while electronic mail marketing encompasses the entire strategy behind the use of email as a primary channel.<\/p>\n\n<p>For example, email marketing can focus on automations or <a href=\"https:\/\/mailrelay.com\/en\/glossary\/free-newsletter\/\" target=\"_blank\" rel=\"noreferrer noopener\">newsletters<\/a>, while electronic mail marketing can also encompass lead nurturing strategies, data analysis and flow optimization.<\/p>\n\n<h2 class=\"wp-block-heading\">Common mistakes<\/h2>\n\n<p>Although it sounds simple, it&#8217;s easy to make mistakes that affect the effectiveness of your campaigns. You should avoid the following mistakes:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Sending too many emails: <\/strong> this can saturate your subscribers and increase the unsubscribe rate.<\/li>\n\n\n\n<li><strong>Ignoring segmentation: <\/strong> a generic email rarely generates interest.<\/li>\n\n\n\n<li><strong>Not optimizing for mobile versions: <\/strong> most people check their emails from mobile devices. Make sure your design is responsive.<\/li>\n\n\n\n<li><strong>Neglecting data analysis: <\/strong> if you don&#8217;t measure the results of your campaigns, you won&#8217;t know what&#8217;s working and what&#8217;s not.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n<p>Electronic mail marketing is a powerful and versatile tool for any business, whether it&#8217;s a startup or a large corporation. <\/p>\n\n<p>With the right strategies, you can build strong relationships with your customers, increase your sales and stand out in an increasingly competitive marketplace.<\/p>\n\n<p>If you are ready to get started, tools like <a href=\"https:\/\/mailrelay.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mailrelay <\/a> can be your best allies to manage, automate and optimize your campaigns. <\/p>\n\n<p>What are you waiting for? It&#8217;s time to make the most of the power of electronic mail marketing!<\/p>\n","protected":false},"template":"","class_list":["post-83334","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Electronic mail marketing - Mailrelay<\/title>\n<meta name=\"description\" content=\"Electronic mail marketing is a digital communication technique that uses email as the primary channel for sending messages\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailrelay.com\/en\/glossary\/electronic-mail-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Electronic mail marketing - Mailrelay\" \/>\n<meta property=\"og:description\" content=\"Electronic mail marketing is a digital communication technique that uses email as the primary channel for sending messages\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailrelay.com\/en\/glossary\/electronic-mail-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Mailrelay\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mailrelay\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-18T17:38:16+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@mailrelay\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mailrelay.com\/en\/glossary\/electronic-mail-marketing\/\",\"url\":\"https:\/\/mailrelay.com\/en\/glossary\/electronic-mail-marketing\/\",\"name\":\"Electronic mail marketing - Mailrelay\",\"isPartOf\":{\"@id\":\"https:\/\/mailrelay.com\/en\/#website\"},\"datePublished\":\"2025-01-07T20:54:48+00:00\",\"dateModified\":\"2025-02-18T17:38:16+00:00\",\"description\":\"Electronic mail marketing is a digital communication technique that uses email as the primary channel for sending messages\",\"breadcrumb\":{\"@id\":\"https:\/\/mailrelay.com\/en\/glossary\/electronic-mail-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mailrelay.com\/en\/glossary\/electronic-mail-marketing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mailrelay.com\/en\/glossary\/electronic-mail-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mailrelay.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Electronic mail marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mailrelay.com\/en\/#website\",\"url\":\"https:\/\/mailrelay.com\/en\/\",\"name\":\"Mailrelay\",\"description\":\"Mailrelay.com - Email Marketing Software\",\"publisher\":{\"@id\":\"https:\/\/mailrelay.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mailrelay.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mailrelay.com\/en\/#organization\",\"name\":\"Mailrelay\",\"url\":\"https:\/\/mailrelay.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mailrelay.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/05\/mailrelay-logo.jpg\",\"contentUrl\":\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/05\/mailrelay-logo.jpg\",\"width\":613,\"height\":291,\"caption\":\"Mailrelay\"},\"image\":{\"@id\":\"https:\/\/mailrelay.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Mailrelay\/\",\"https:\/\/x.com\/mailrelay\",\"https:\/\/www.youtube.com\/mailrelay-email-marketing\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Electronic mail marketing - Mailrelay","description":"Electronic mail marketing is a digital communication technique that uses email as the primary channel for sending messages","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mailrelay.com\/en\/glossary\/electronic-mail-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Electronic mail marketing - Mailrelay","og_description":"Electronic mail marketing is a digital communication technique that uses email as the primary channel for sending messages","og_url":"https:\/\/mailrelay.com\/en\/glossary\/electronic-mail-marketing\/","og_site_name":"Mailrelay","article_publisher":"https:\/\/www.facebook.com\/Mailrelay\/","article_modified_time":"2025-02-18T17:38:16+00:00","twitter_card":"summary_large_image","twitter_site":"@mailrelay","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mailrelay.com\/en\/glossary\/electronic-mail-marketing\/","url":"https:\/\/mailrelay.com\/en\/glossary\/electronic-mail-marketing\/","name":"Electronic mail marketing - Mailrelay","isPartOf":{"@id":"https:\/\/mailrelay.com\/en\/#website"},"datePublished":"2025-01-07T20:54:48+00:00","dateModified":"2025-02-18T17:38:16+00:00","description":"Electronic mail marketing is a digital communication technique that uses email as the primary channel for sending messages","breadcrumb":{"@id":"https:\/\/mailrelay.com\/en\/glossary\/electronic-mail-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mailrelay.com\/en\/glossary\/electronic-mail-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mailrelay.com\/en\/glossary\/electronic-mail-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mailrelay.com\/en\/"},{"@type":"ListItem","position":2,"name":"Electronic mail marketing"}]},{"@type":"WebSite","@id":"https:\/\/mailrelay.com\/en\/#website","url":"https:\/\/mailrelay.com\/en\/","name":"Mailrelay","description":"Mailrelay.com - Email Marketing Software","publisher":{"@id":"https:\/\/mailrelay.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mailrelay.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mailrelay.com\/en\/#organization","name":"Mailrelay","url":"https:\/\/mailrelay.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mailrelay.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/05\/mailrelay-logo.jpg","contentUrl":"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/05\/mailrelay-logo.jpg","width":613,"height":291,"caption":"Mailrelay"},"image":{"@id":"https:\/\/mailrelay.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Mailrelay\/","https:\/\/x.com\/mailrelay","https:\/\/www.youtube.com\/mailrelay-email-marketing"]}]}},"uagb_featured_image_src":[],"uagb_author_info":{"display_name":"Mailrelay","author_link":"https:\/\/mailrelay.com\/en\/blog\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"Electronic mail marketing is a digital communication technique that uses email as the primary channel to send relevant, promotional or informational messages to a specific group of recipients. Unlike traditional mail, this strategy allows you to personalize each message, measure results and optimize your campaigns in real time. In other words, it&#8217;s about using emails&hellip;","_links":{"self":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/glossary\/83334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"version-history":[{"count":5,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/glossary\/83334\/revisions"}],"predecessor-version":[{"id":83964,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/glossary\/83334\/revisions\/83964"}],"wp:attachment":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/media?parent=83334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}