Ecommerce, in its most common meaning, is a virtual store that sells from a website. More broadly, e-commerce is a buying and selling system that uses the Internet as a means to make sales, as well as to maintain close contact with its customers.<\/p>\n\n
In reality, the evolution of e-commerce means that an online store’s sales no longer come only from its website: an e-commerce business also makes use of social networks and mobile apps, whether for direct sales or as a way to bring the target audience into a sales funnel.<\/p>\n\n
From the seller’s point of view, if we compare traditional sales through a physical store with e-commerce, selling through e-commerce offers several advantages, such as:<\/p>\n\n
Depending on their business model, the following types of e-commerce can be found:<\/p>\n\n
– With its own products.<\/strong> In this case, it is an online store that works very similarly to a physical store, managing its product stock, but selling exclusively online.<\/p>\n\n – Membership.<\/strong> This type of e-commerce is based on recurring sales through a periodic subscription model, an example of which is Spotify.<\/p>\n\n – Dropshipping.<\/strong> This type of e-commerce only takes the orders and invoices them; it then delegates logistics to the wholesaler, who delivers the order to the end customer.<\/p>\n\n – Marketplace.<\/strong> In this case, it is a store with a web platform where different sellers offer their products and pay a commission on each sale to the owner. An example of this is Amazon.<\/p>\n\n – Services.<\/strong> These are service-based e-commerce sites that sell products such as consulting or training, meaning they don’t sell physical products. An example of this would be Coursera.<\/p>\n\n E-commerce sites can be classified based on the market or clientele they target. The most common are the following:<\/p>\n\n This is the most common type, where the sale of products and services is done directly between a company and the consumer (end customer).<\/p>\n\n These are companies that create products and services that they in turn sell to other companies.<\/p>\n\n In this model, companies conduct their business operations with governments and public institutions through the use of the Internet.<\/p>\n\n This business model is one in which the end user or consumer creates a product or service that is used to complete a business process and gain competitive advantage.<\/p>\n\n It is the business model that facilitates trade between individuals, that is, one person sells or provides services to another person.<\/p>\n\n3. Types of ecommerce<\/h2>\n\n
Business to Consumer (B2C<\/a>)<\/h3>\n\n
Business to Business (B2B<\/a>)<\/h3>\n\n
Business to Government (B2G)<\/h3>\n\n
Consumer to Business (C2B)<\/h3>\n\n
Consumer to Consumer (C2C)<\/h3>\n\n
Related entries<\/h2>\n\n
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