Ecommerce, in its most common sense, is a virtual store that sells from a website. More broadly, ecommerce is a buying and selling system that uses the internet to conduct sales and maintain close contact with customers.<\/p>\n\n
In reality, the evolution of electronic commerce means that ecommerce sales aren’t just generated from a website. An ecommerce business also leverages social media and mobile apps, either for direct sales or as a source to bring the target audience into a sales funnel.<\/p>\n\n
From the seller’s perspective, comparing traditional brick-and-mortar sales to ecommerce, selling online offers several advantages, such as:<\/p>\n\n
Depending on the business model, you can find the following types of ecommerce:<\/p>\n\n
– Own products.<\/strong> In this case, it’s an online store that operates much like a physical store, managing its product inventory but selling exclusively online.<\/p>\n\n – Membership.<\/strong> This ecommerce model is based on recurring sales through a periodic subscription model, with Spotify being a prime example.<\/p>\n\n – Dropshipping.<\/strong> This ecommerce model only handles taking and billing orders, delegating logistics to the wholesaler who delivers the order to the final customer.<\/p>\n\n – Marketplace.<\/strong> This is a store on a web platform where different sellers offer their products and pay a commission for each sale to the owner. Amazon is a great example.<\/p>\n\n – Services.<\/strong> These are service-based ecommerce stores that sell offerings like consulting or training, meaning they don’t sell physical products. Coursera is a good example.<\/p>\n\n Ecommerce businesses can be classified based on the market or type of customers they target. The most common ones are:<\/p>\n\n This is the most common type, where products and services are sold directly between a business and the consumer (final customer).<\/p>\n\n In this case, businesses create products and services that they sell to other businesses.<\/p>\n\n In this model, businesses conduct their commercial operations with governments and public institutions over the internet.<\/p>\n\n In this business model, the end user or consumer creates a product or service that a company uses to complete a business process and gain a competitive edge.<\/p>\n\n This business model facilitates trade between individuals, meaning one person sells to or provides services for another person.<\/p>\n\n3. Types of ecommerce<\/h2>\n\n
Business to Consumer (B2C<\/a>)<\/h3>\n\n
Business to Business (B2B<\/a>)<\/h3>\n\n
Business to Government (B2G)<\/h3>\n\n
Consumer to Business (C2B)<\/h3>\n\n
Consumer to Consumer (C2C)<\/h3>\n\n
Related posts<\/h2>\n\n
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